increase the impact of your booth with a sponsorship … · 2015 sponsorship agreement for more...
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THE PET INDUSTRY’S LARGEST ANNUAL TRADE SHOW
MARCH 4 – 6, 2015 ORANGE COUNTY CONVENTION CENTER
ORLANDO, FLORIDA
INCREASE THE IMPACT OF YOUR BOOTH WITH A SPONSORSHIP AT GLOBAL PET EXPO
LIMITED NUMBER OF
SPONSORSHIP OPPORTUNITIES
AVAILABLE
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BOOST VISIBILITYDrive traffic and build brand awareness with a sponsorship at Global Pet Expo. Spread Your Reach. Bring more buyers to your booth and boost brand awareness with a sponsorship at Global Pet Expo. Sponsorships increase the impact of your booth by guaranteeing you exposure to the 5,600 buyers and media who attend. That additional attention translates into higher interest, greater traffic, more leads, and stronger sales after the event.
Your Opportunity to Make a Bold Statement. While you're building visibility, booth traffic and brand awareness with a sponsorship at Global Pet Expo, you set yourself apart from the competition. Because they’re highly visible and limited in number, sponsorships distinguish sponsors from competitors. In a post-show survey, 70% of Global Pet Expo buyers told us they recognized exhibitors from their sponsorships.
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PRE-SHOW A highlight of your company’s name and booth number in the Product Preview Guide, mailed to more than 7,500 buyers
A highlight of your company’s name and booth number on the Interactive Floor Plan of the Global Pet Expo Website
AT-SHOW Placement of your company’s logo and booth number on a 28’ x 7’ banner outside the show’s main entrance (banner recognizes all sponsors)
Placement of your company’s logo and booth number on 22” x 28” signs throughout the main lobby and show floor (signs recognize all sponsors)
Placement of your company’s logo and booth number in a “Thank You, Sponsors” ad in the Trade Show Directory (ad recognizes all sponsors)
Placement of your company’s logo and booth number in similar thank-you ads in the Show Dailies distributed at the show
A highlight of your company’s name and booth number in the Floor Plan section of the Show Directory (sponsorship must be purchased by January 24)
A highlight of your company’s name and booth number in the Floor Plan Map & City Guide (sponsorship must be purchased by January 24)
A highlight of your company’s name and booth number on the Global Pet Expo mobile site
POST-SHOW Recognition in a news release distributed to more than 200 members of the media
EVEN MORE ADVANTAGES EVERY GLOBAL PET EXPO SPONSORSHIP INCLUDES THESE VALUE-ADDED EXTRAS:
Came to Global Pet Expo to find new products92%Would recommend Global Pet Expo to a colleague98%
Would recommend Global Pet Expo to other buyers97%
GET TO KNOW YOUR BUYERS!
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The Café at Global Pet ExpoWhere do buyers go to grab a quick “pick-me-up” and re-energize? The Café, of course! A hot spot like this (FREE WIFI) is sure to attract scores of visitors and draw attention to your brand. Claim the café today!
COST: $10,000
Digital SignageImagine your brand, booth number, and call to action in video form. You will be showcased on a digital screen present in 9 locations scattered throughout the second floor main hallway. Don’t pass up this NEW sponsorship opportunity – limited space available.
COST: $4,900
Exhibitor is responsible for supplying artwork on or before January 28, 2015
30-Second Product Pitch VideoMaximize the visibility of your product with a 30 second commercial spot. Your video will play on multiple screens in the main lobby and on shuttle buses to and from select hotels. Buyers will learn about your product before they set foot on the floor.
COST: $2,000 per product
Exhibitor is responsible for supplying video on or before February 20, 2015
Unleashed OpportunitiesCHOOSE FROM SEVERAL UNIQUE SPONSORSHIP OPPORTUNITIES
NEWNEW
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Rotating Light TowersSee Your Brand in Lights! Capture attendees’ attention while they shop. These spinning light towers, located in the main aisles of the show floor, are sure to be noticed. See your company’s message from every angle with these 360 degree rotating towers.
COST: $1,800 per panel
Exhibitor is responsible for supplying artwork on or before January 28, 2015.
Light BoxesBe a standout! We design a traffic route attendees follow when they enter the show. That route serves as the stage for these dramatic light boxes, located throughout the main lobby. Your backlit ad will not only stand out, it will be one of the first advertisements attendees encounter.
COST: $4,500
Exhibitor is responsible for supplying artwork on or before January 28, 2015.
Freestanding Branding TowersStanding proud throughout the main lobby, these super-size framed panels make a huge impression on buyers as well as members of the media. A Freestanding Branding Tower is a can’t-miss opportunity to demonstrate brand leadership, promote products, and drive traffic to your booth. The size of each panel is 38” wide x 84” high.
COST: See agreement for pricing
Exhibitor is responsible for supplying artwork on or before January 28, 2015.
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Exhibit Floor Aisle SignAisle Signs hang above every aisle on the show floor and help direct attendees to booth locations. By sponsoring an Aisle Sign, attendees will see your company’s logo and booth number hanging about your row while they are walking the show.
COST: $1,400 per aisle
Exhibitor is responsible for supplying artwork on or before January 28, 2015.
Main Lobby FlagsGet noticed with a high-impact 9’ by 2’ flag. Flanking the area, these flags are visible in the main lobby. Every time attendees travel the area, they see your message and booth number flying high.
COST: $1,800 per location
Exhibitor is responsible for supplying artwork on or before January 28, 2015.
Floor DecalA Floor Decal is an exceptional way to lead buyers to your booth. These hard-to-miss promotional vehicles make a bold statement, and can include your company’s logo, booth number and product message.
COST: Call for pricing and location.
Exhibitor is responsible for supplying artwork on or before January 28, 2015.
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Twitter BannerGo social. By placing a Twitter Banner—your company’s logo and Twitter name—in the show’s live Twitter feed, you can broadcast your message on large screens on the show floor area and in the press office, as well as across the Web. Your Tweets will be given priority placement and set in an automatic rotation so they are continually streaming.
COST: $3,000 for all 3 days
Lobby DistributionBegin your face-time with buyers the moment they arrive on site. This sponsorship opportunity gives your representative the right to hand out product samples or sales collateral to attendees as they enter the main lobby of the convention center.
COST: $3,300 per day
Exhibitor is responsible for supplying staff. Handout is subject to show management approval.
Lobby BannerEach day of the show, lobby banners make both a first and last impression. These banners provide your super-sized message to Global Pet Expo buyers and media as they enter the main lobby in the mornings, and are seen by attendees again as they leave the show in the evenings.
Visit interactivevenue.ges.com for available locations and pricing.
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Complete and return the Sponsorship Agreement Form on the next page. For more information, contact us.
MARIAN THIELSEN (203) 532-3601
JOSH VETERE (203) 532-3652
RESERVE YOUR SPONSORSHIP TODAY.OPPORTUNITIES ARE LIMITED
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2015 SPONSORSHIP AGREEMENT For more information and availability of Sponsorship Opportunities, contact Marian Thielsen at (203) 532-3601, email: [email protected] or Josh Vetere at (203) 532-3652, email: [email protected]
COMPANY INFORMATIONCompany _____________________________________________________ Contact Name ___________________________________________________
Address _______________________________________________________________________________________________________________________
City ______________________________ State/Province ______________ Postal Code ________________ Country _____________________________
Booth # ___________________________________________ Phone _____________________________ Fax ___________________________________
Email _________________________________________________________________________________________________________________________
METHOD OF PAYMENT (CHECK ONE)
Applications will not be processed until full payment is received.
All Sponsorship Opportunities are on a first-come, first-served basis. By signing this application, Exhibitor agrees to be bound by terms and conditions contained and referenced herein, as well as those, which may be issued by Management and sent to Exhibitor under separate cover prior to Global Pet Expo.
Signature Required _____________________________________________________
❑ 1. Check or money order (must be in U.S. funds drawn on a U.S. bank and made payable to APPA/PIDA Global Pet Expo). Please send payment to: Global Pet Expo
255 Glenville Road Greenwich, CT 06831 Fax: (203) 532-0551
❑ 2. Wire transfer of funds email [email protected] or call (203) 532-3611
❑ 3. ❑ MasterCard ❑ Visa ❑ American Express ❑ Discover
Card Number ____________________________________ Expiration Date (mm/yy) __________________________ CVV Code ________________
Authorized Signature ________________________________________________________ Date ____________________________________________
Credit Card Billing Address (if different from above) ___________________________________________________________ Zip _________________
FOR SHOW MANAGEMENT APPROVAL ONLY
Approved By: __________________
Date: _________________________
SPONSORSHIP OPPORTUNITIES
❑ Digital Signage .................................................$4,900
❑ The Cafe at Global Pet Expo .....................$10,000
❑ Light Box ...........................................................$4,500
❑ Rotating Light Box ......................$1,800 per panel
❑ 4-Sided Branding Tower ...............................$3,800
❑ 2-Sided Branding Tower ................................ $2,300
❑ 1-Sided Branding Tower .................................. $1,800
❑ Lobby Distribution—Day(s)______ ......... $3,300
❑ Main Lobby Flag—
Location____________ .................................$ 1,800
❑ 30-Second Product
Pitch Video ...............................$2,000 per product
❑ Exhibitor Floor Aisle Sign .............................$1,400
❑ Twitter Banner .............................$3,000 for 3 days
❑ Floor Decal .........................................Call for pricing
❑ Banner—Location___________ Size_________
❑ Personalized Opportunity:
_______________________________________
_______________________________________
_______________________________________
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
$_______
TOTAL $_______
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1. PAYMENT TERMS: Full payment must be enclosed. Applications will not be
processed until full payment is received.
2. EFFECTIVENESS. This Agreement shall not be effective until accepted by
Global Pet Expo Management; Global Pet Expo reserves the right to reject any
contract in its sole and absolute discretion. Upon acceptance by Global Pet
Expo, a copy hereof indicating Global Pet Expo’s acceptance will be mailed
to the Advertiser. In the event this Agreement is rejected by Global Pet Expo
Management, all payments rendered by the Advertiser in connection herewith
shall be promptly returned to the Advertiser.
3. CANCELLATION. This Agreement may be canceled by the Advertiser at
any time upon written notice to Global Pet Expo Management, subject to the
following cancellation charges. Premium sponsorships are non-cancellable.
A 100% cancellation charge equal to the Total Advertising Charge will be
applied in full upon cancellation of the Sponsorship Agreement. For all
other media, if such notice is received by Global Pet Expo Management on
or before 90 days prior to the opening day of the exhibition, the Advertiser
shall pay Global Pet Expo Management, a cancellation charge equal to one-
half (50%) of the Total Advertising Charges; and if such notice is received by
Global Pet Expo Management thereafter, the Advertiser shall pay to Global
Pet Expo Management, a cancellation charge equal to the Total Advertising
Charges. Should Advertiser cancel its exhibit space, regardless of whether the
sponsorship is re-sold, the sponsorship will cease but payment is required in
accordance to the cancellation policy stated above.
4. RIGHT OF OFFSET. Global Pet Expo Management shall have the right
to offset the amount of any obligation due and owing to Global Pet Expo
Management, from the Advertiser against any obligations at any time due
and owing to the Advertiser by Global Pet Expo Management whether under
this Contract or under any other contract arrangement or understanding
between Global Pet Expo Management and the Advertiser. In addition, this
contract is subject to Global Pet Expo Management standard credit terms and
policies, and Global Pet Expo Management may apply any amounts received
from Advertiser toward any other outstanding balance due from Advertiser.
Advertiser shall be liable for all monies due and cost of collection, including
Attorney’s fees, as a result of any collection efforts by Global Pet Expo
Management under this Contract.
5. ADVERTISER’S CONTENT. Media Space reserved under this Contract shall
only be used for content which advertises or promotes goods and/or services
manufactured or sold by the Advertiser named on the reverse side hereof, and
related to the show, and the Advertiser may not assign, sublet, or otherwise
promote any other goods or any firm or entity in such Media Space. The
Advertiser’s content submitted for use in the Media Space pursuant hereto,
which content shall include, but not be limited to, text, illustrations, graphics,
representations, sketches, maps, trademarks, logos, labels or service marks,
shall comply with all applicable laws respecting the content of published
matter (whether in printed, televised, recorded, or on-line media). Without
limiting the generality of the foregoing, the Advertiser’s content shall comply
with all applicable laws respecting obscenity, pornography, defamation,
copyright, trademark, and other intellectual or intangible property rights.
The Advertiser agrees to indemnify and hold Global Pet Expo Management,
its affiliates, agents and representative, harmless from any and all claims,
demands, liabilities, losses, expenses, costs, including attorney’s fees, arising
out of or attributable to the use of the Advertiser’s content pursuant hereto,
neither acceptance by Global Pet Expo Management in any Media Space shall
be deemed a waiver of its rights to indemnifications hereunder.
6. PHOTOGRAPHY. Management reserves all photographic rights during
the Trade Show. Sponsor may obtain photographs at its own expense from
the official Trade Show photographer of Management’s choosing. Any other
arrangement independent of that provided by the official photographer shall
be conducted only with Management’s express prior approval, which may be
withheld in management’s sole discretion. All other taking of photographs
is strictly prohibited and violation of this rule will result in ejection from the
Trade Show floor, removal and custody by Management of the camera and
other photographic equipment, and/or confiscation of film.
7. RECORDING RELEASE. Sponsors consent to the taking of photographs,
video and audio recording for the use of Global Pet Expo Management
in promotional or news materials that may appear in print, online, or in
other media.
8. EDITORIAL DISCRETION. Global Pet Expo Management reserves the
right to place the word “Advertisement” or words of similar meaning in
any Advertiser content. Advertiser is subject to investigation by Global
Pet Expo Management of the Advertiser’s products and services in light
of any representations or claims made in content regarding such products
or services. Global Pet Expo Management reserves the right to reject
any Advertiser’s content which Global Pet Expo Management, in its sole
discretion, determines to be inconsistent with its publication standards or
with the overall character of the Media Space. In the event Global Pet Expo
Management repudiates acceptance of this Contract or otherwise rejects any
Advertiser’s content, the Advertiser shall be entitled to the refund of a pro
rata portion of the Total Advertising Charges actually received by Global Pet
Expo Management attributable to Media Space which the Advertiser does
not utilize pursuant hereto.
9. LIMITATION OF LIABILITY. Global Pet Expo Management shall have
no liability for any failure to perform its obligation hereunder where such
failure to perform was due to any riot, strike, civil disorder, act of war, act
of terrorism or threat thereof, act of God or any other cause of any kind
whatsoever not within Global Pet Expo Management’s reasonable control.
Under no circumstances shall Global Pet Expo Management have any liability
for lost profits or other special, incidental or consequential damages, and
Global Pet Expo Management’s total liability hereunder, or in connection with
the provision of Media Space, shall, in no case, exceed the amount of the
Total Advertising Charges actually received by Global Pet Expo Management
from the Advertiser.
10. MISCELLANEOUS. This Contract contains the entire understanding of
the parties with respect to the subject matter hereof and there are no other
agreements, understandings, or representations of warranties, except as
expressly set forth herein. The rights of Global Pet Expo Management under
this Contract shall not be deemed waived except as specifically stated in a
writing signed by an authorized agent of Global Pet Expo Management as an
official offer of Global Pet Expo Management. This Agreement is governed
and shall be construed under the laws of the state of New York including
the laws governing choice of forum. Any action brought under the terms of
this Contract may be brought only in a court having a venue within the State
of New York and the Advertiser hereby expressly consents to the personal
jurisdiction of any such court. Global Pet Expo Management shall be entitled
to recover the costs, including reasonable attorney’s fees and/or collection
fees, in any action brought to enforce this Contract or its rights hereunder.
Global Pet Expo Management shall also be entitled to recover all accrued
finance charges through the payment of the full amount of this Contract.
11. GLOBAL PET EXPO TRADEMARK LICENSE. Exhibitors may wish to use
the Global Pet Expo official trademark in its promotional materials for its
exhibition in the Global Pet Expo. Therefore, Global Pet Expo hereby grants
a nonexclusive nontransferable license to exhibitor for the use of the “Global
Pet Expo” logo in advertisements and promotional material to promote its
exhibition in the Global Pet Expo referenced above. Exhibitor should review
the License Rules for Use of the Global Pet Expo Trademark displayed on the
Global Pet Expo Web site at www.globalpetexpo.org. Logos will be made
available on the Global Pet Expo Web site or Exhibitor may phone the Global
Pet Expo office for further information.
12. NON-DISPARAGEMENT. Advertisers agree that they will not disparage
or make any derogatory comments about Global Pet Expo Management,
or Global Pet Expo, its directors, officers, employees, agents, subsidiaries,
affiliates or related entities. If any Advertiser(s) breach this provision,
Management shall have the right to terminate this Contract, and disqualify the
breaching party from any future advertising or sponsorship opportunities in
connection with Global Pet Expo.
CONTRACT TERMS AND CONDITIONS
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REASONS TO SPONSOR ATGLOBAL PET EXPO
1. Differentiate Product from Competitors
2. Lead Generation
3. Media Exposure
4. Brand Awareness & Visibility
5. Reinforce a Brand
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Marian Thielsen
p: (203) 532-3601
Josh Vetere
p: (203) 532-3652
www.globalpetexpo.org
FOR MORE INFORMATION CONTACT