InceptInceptResults.com

WHERE RELATIONSHIPS MATTER…

Incept is a pay-for-results, multi-channel contact center that uses a conversational marketing technique to engage members and donors of non-profits.

InceptResults.com

We combine passionate people that live our values with sophisticated

analytics and a shared risk

business model that will help your nonprofit engage more members.

Our Take on Social Media Marketing:At Incept, we approach fan base conversations through a framework of five (5) conversation

archetypes that include appreciation, retention, conversion, re-activation and acquisition.

Appreciate Retain Convert Re-Activate AcquireAs the most common

type of online member conversations,

appreciation serves to recognize current

members, indicated by brand name mentions.

Appreciation-based conversations will

account for 50-60% of all online conversations and serve to open the

door to deeper engagement. Such

engagement leads to opportunities to retain,

convert, re-activate and acquire

conversation types.

Retention conversations serve to

address member service inquiries,

product and service questions, and other member complaints. These conversations serve to answer the

member upon a medium where

productive, two-way dialog can take place, working to reduce the

influx of negative online reviews that

result from unanswered attempts to engage with your

organization.

Similar to how well-placed conversion

points on a website convert visitors into leads and members,

conversion conversations work to convert members who are mentioning your competitor's brand names online into

sales-ready interest for your brand, focused on

the similar products and services that make

up your offering.

Focused on members who have engaged

previously with your brand but may have become distant, re-

activation conversations serve to learn what a brand can

do to again win the business of the once-

active member.

Focused on tapping into online

conversations, indicated by specific product and service

category terms, acquisition

conversations serve to create top-of-mind

brand awareness for a potential member who

is in the buying cycle for your brand offering.

InceptResults.com

InceptSaves.com

How Do We Do It?Because members of your target audience will have different preferences regarding the types of media they use to communicate, Incept has adopted a “channel agnostic” approach to conversational marketing. Simply put, our iCME teams have been trained to choose the best medium for the conversation. Our iCMEs have been trained to navigate conversations across Facebook, Twitter, Pinterest, Instagram, LinkedIn, and more.

InceptResults.com

Face

book

Social Media Tactic Incept’s Take

Important Association Updates

Relevant Curated Content

Emotional Engagement

Local Interests Some of our clients have a very localized following in some geographical place. For those clients, we like to share current event type posts that will appealto local interests.

We help our clients find relevant content from around the web to share with their fans. Whether that be an article, picture, quote, webinar, etc., we find that helpful and engaging content delivered at the right time and place helps associations have a larger impact on their members.

Facebook is a place where people go to see their family’s pictures and their friend’s most recent vacation. We like to add an emotional component to our client’s Facebook page by posting pictures about our clients’ staff and events. These types of posts bring a human element to your association.

We know that it’s hard to get updates in front of your members. That’s why its important to go where your members are. Facebook is a great example.

InceptResults.com

Twitt

erSocial Media Tactic Incept’s Take

Important Association Updates

Influencer Engagement

Relevant Hashtag Engagement

Follower Campaigns

Live Tweeting for Events

Again, we know that it’s hard to get updates in front of your members. That’s why its important to go where your members are, like Twitter for example.

We research the industry and work with our clients to determine the most influential twitters users in the industry. We interact with them on behalf of our clients, and often times see a surge in followers.

We work with our clients to determine the most important conversations happening online. We research which hashtags are used most within those conversations, and then plan our content around them.

Each week, we interact with hundreds of other profiles online by following, favoriting, and retweeting. With our special formula, we’ve been able to increase one of our client’s fan bases from 25 followers to 2,830 in less than six months.

We know that the annual event is so important to our association clients. We want to make sure to help them create the best possibly experience for theirmembers and we have seen that live tweeting and engaging really helps to create a ‘wow’ experience.

InceptResults.com

Link

edIn

Social Media Tactic Incept’s Take

Company Page Updates

Group Curation

Thought Leadership

When your members interact with your company posts on LinkedIn, all of their connections see the engagement in their newsfeed. Many of their connections can come from the same industry, getting your message out to more people in your target audience. It is essential that associations post engaging content on LinkedIn.

Creating a community where your members can find the most relevant information in your industry is one of the best features of LinkedIn for associations. We helped one of our clients create a group for their association that allows members to ask questions, help solve each other’s problems, share relevant content, and more. This kind of interaction helps in showing the significance of your organization on your members’ careers.

LinkedIn is a perfect network to share your organization’s thought leadership. We help one of our clients find the most relevant questions being asked throughout multiple LinkedIn groups and work with them to get the most helpful and timely answer to the inquisitor.

$ 250.00 $ 500.00 $ 1,000.00

  Good Better BestDedicated social Media Manager x x x

Social Media Strategy x x x

Account Monitoring Once per day Three times per day Once per hour

Listening Report   Quarterly Monthly

Monthly Social Media Paid Ad Campaign Management $0/month $25/month $50/month

Number of Platforms for Content Schedule and Posting 1 2 3

Weekly Social Media Content Posts Per Platform 3 5 10

Fan Engagment Fifteen minutes per week Half hour per week One hour per week

Event Promotion No extra posts leading up to event

2 extra post per week leading up to event

4 extra post per week leading up to event

Build Social Media Following (Number of Platforms) 0 1 3

Analytic Reporting Monthly Bi-Monthly Weekly

Pricing Example

InceptResults.com

We work with each of our clients to build a customized product that meets their specific needs. Below are some of our most common packages:

InceptResults.com

Sam

ple

of C

lient

Pr

ojec

ts:

How Have We Been Recognized?

Top 50 Teleservices Outsourcing Award

Top

Wor

kpla

ce

Aw

ard

for 5

yea

rs

Fast

est G

row

ing

Com

pany

Aw

ards

InceptResults.com

Bes

t O

utso

urce

r in

the

USA

& B

est

Indu

stry

So

lutio

n

Top 25 Coolest Tech Companies

PACE Spirit of Philanthropy Award

InceptResults.com

We

offe

r sev

eral

oth

er

serv

ices

too:

Inbound conversations

Outbound conversations

Live chat

SMS

Social media

Direct Mail

Email

Retargeting

InceptResults.com

It's not too late to boost engagement

with your members and donors for

your holiday events!

Timothy SerafinoNew Client Results Specialist

4150 Belden Village St. N.W.Suite 205, Canton, Ohio 44718

Phone: 773-433-8363

Timothy.Serafino@InceptResults.comw w w . I n c e p t R e s u l t s . c o m

Inceptresults.com/facebooktwitter.com/inceptresults

Call or email Timothy to discuss your membership needs today: