inbound marketing summit - the new road to social media - dave dabbah
DESCRIPTION
Everybody’s doing social media, but who is doing it right? Learn important tips, tactics and strategies for effectively executing a social media campaign for your brand.TRANSCRIPT
TO SOCIAL MEDIA
PUTTING ON THE RITZ BY DAVE DABBAH
THE NEW ROAD
PUTTING ON THE RITZ
The Ritz Carlton
gets social
media. Do you?
What is the most important thing you need to know about social media?
THE RITZ WAY Q1
GREAT CONTENT IS JOB ONE
Content comes
first! Shock the
world!
1. Make Your Content Memorable - use farm animals, aliens, etc2. Content speaks to Specific Channels - Facebook, Twitter, Linkedin, Blog, etc3. Pretend your programming a TV Network (we create our own channels - different types of programs)4. Develop Content that your audience will find useful5. Please, please…be creative…. 6. #RCMemories
Should your social media team be on offense or defense?
THE RITZ WAY Q2
PLAY BOTH ENDS OF THE COURT
1. Always be working on new programs & concepts…be innovative.2. Drive social media momentum by being creative…..creative = viral 3. Find issues before your viewers do 4. Make rapid changes to your social media program to reflect current events.
Hoop it
up man!
How do you protect your brand in a world of instant mistakes?
THE RITZ WAY Q3
THE INTERNET IS A BIG PLACE
What you don’t
know can only
hurt you!
Monitor the channels that matter to your world!
Should we take chances with our social media?
THE RITZ WAY Q4
PEOPLE WANT TO FEEL
Please don’t do
boring social
media.
Make your audience laugh, cry or yell!
What should we really measure with regards to social media?
THE RITZ WAY Q5
MEASURE IT ALL BUT?
Please don’t do
boring social
media…
Only use what is important to your brand.
Social media stats are leading indicators
DROP ME A LINEDave DabbahGM/Hawq.com dave @ hawq.com 650.248.8426