inbound marketing ridger resorts
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Inbound Marketing
Bret L. Simmons, Ph.D.The Ridge Resorts
June 4, 2012
Today’s Presentation
www.slideshare.net/BretLSimmons
Main Points Today1. Inbound marketing is a huge opportunity2. This is much bigger than marketing3. Being searchable, shareable, and
relational is good for your business4. Proper operating principles are the key
to success
•Disclaimers•My background
Search or Social?
Brand ValueIf people don’t select you,
spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Brand Value1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Does your brand have personality?
HUB
Inbound Marketing ExamplesTahoe Mountain SportsThe Abbi AgencyResorts WestDreams ResortsSecrets ResortsDisney ResortsTahoe SouthHeavenly
Questions?
Bret L. Simmons, Ph.D.www.bretlsimmons.com
[email protected](775) 336-9576