inbound marketing in 30 slides
TRANSCRIPT
What is inbound?
Why inbound?
How do I do inbound?
Why inbound?
WHY
The consumer has
CHANGED
Before Now
Buyer
Buying journey
Marketing playbook
Uniformed Well informed
Linear Crazy
Interruption, cold calls, ads
Content creation, thought leadership
What is inbound marketing?
WAT
vs.
vs.
Inbound Outbound
Look at the funnel.
Attract Convert Close Delight
Attract
SEO
BloggingTwitter
Facebook Instagram
Youtube
Attract Convert Close Delight
Convert
Calls to Action
A/B testing
Email opt-in
Progressive signup
Landing pages
Forms
Newsletter signup
Think about lead capture from day one
Attract Convert Close Delight
Close
Drip email campaigns
Encourage activation
Marketing automation
Great documentation
Nurture leads
Retargetting
Attract Convert Close Delight
Delight
Connect socially
Monitor usage
Customer success
Call your customers
Collect feedbackBest documentation
Track NPS
Attract Convert Close Delight
How to do inbound (in 60 seconds)
HOW
Who / what are you fighting for?
LEAD THEM
Your customer.
UNDERSTAND
What do they
READ?
Do they hang out?WHERE
What are their
PROBLEMS?
Produce
CONTENTthat
HELPSthem.
create a content schedule
WRITE
AMPLIFY
Track the funnel
Optimise the funnel
Optimise the funnel
10x more optimised
Beuncomfortablyopenwith metrics
Make people think.
LEADMake people act.
Just remember to
Want to track your marketing efforts in real-time?
Act now. Not tomorrow.
Learn more about GoSquared
The GoSquared Team
Inbound Marketing in 30 slides
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