NurseU

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel PhiladelphiaSeptember 21-23, 2010

Our Team• Four leading providers of nursing education content:

– Primary care nursing association– World’s leading nursing textbook publisher– World’s most prestigious publisher of nursing journals– Publisher of interactive, multilingual database content

• The School of Lifelong Education from a Distance (SLED)– Nursing Student– Librarian and Manager of Online Learning System at SLED– Faculty nursing professional

• The only stakeholder missing from this collaboration is “U”, the FUTURE patient

• This collaboration brings together the top content providers in the field to meet the critical educational needs of nurses

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Product Overview• NurseU.com is THE content portal for lifelong nursing education• Key features include:

– Comprehensive access to authoritative content– Customizable course modules that use existing LMS– Real-time collaborative learning tools (online chat, virtual

study groups, podcasts, video procedures)– Content delivery to multiple devices– Assessment tools for accreditation– Mobile applications for point-of-care use– Reporting tools to track outcomes– Multimedia tutorials of nursing procedures

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for E

Rducation and TrainingSofitel Philadelphia, September 21-23, 2010

Market Need• “The shortfall of nurses is projected to be over 1

million by 2020” -Health Affairs, 2010• 55,000 qualified applicants were turned away from

US nursing schools in 2009 due to lack of capacity• NurseU:– Addresses the critical shortage in nursing education– Is scalable to meet growing market demand– Creates an alternative to the traditional classroom– Has global application, with multilingual resources– Provides schedule flexibility

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Market Overview

• Primary market is faculty, students, nursing professionals, and health care organizations

• The US needs 2.8 million nurses by 2020 to meet healthcare demand

• These nurses will need access to accurate, high quality educational resources both as students and as professionals

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Business Model

• Institutional site licensing• Individual subscriptions that transition from

academic to professional use• One-time purchases of downloadable content,

such as:– CNE modules– Reference tools– Assessment tools

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Competition• Large commercial and association publishers • Current books, journals, databases, and courses

NurseU’s competitive edge-• The sole focus is the nursing community• Comprehensive, multilingual content, innovative

technology, global reach • Our partnership offers a clear advantage

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Why Invest?• The demand for trained nurses is growing

research shows it is immune to economic fluctuations

• NurseU brings together content, community and technology for lifelong nursing education

• There is no current competitive service offering• NurseU is scalable to global markets• NurseU will train YOUR future nurse!

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010