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Identifying Market Segments and Targets In what ways can a company divide a market into segments?

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Page 1: In what ways can a company divide a market into segments

Identifying Market Segments and

Targets

In what ways can a company divide a market into segments?

Page 2: In what ways can a company divide a market into segments

4 Ways of Market Segmentation

Page 3: In what ways can a company divide a market into segments

Geographic Segmentation

Based on Region, States, Nation, Cities and Neighbourhood

Page 4: In what ways can a company divide a market into segments

North Indians Prefer Tea

South Indians Prefer coffee

Page 5: In what ways can a company divide a market into segments

demographic Segmentation

Based on age, life, gender, income, socio economic status

Page 6: In what ways can a company divide a market into segments

Titans wrist watch range for

kids - zoop

High end wrist watch range of

titan - xylys

Page 7: In what ways can a company divide a market into segments

psychographic Segmentation

Based on psychology and Demographic Parameters

Page 8: In what ways can a company divide a market into segments

VALS FRAMEWORK

Page 9: In what ways can a company divide a market into segments

Behavioral Segmentation

Based on consumers knowledge, attitude, use or response towards a product

Page 10: In what ways can a company divide a market into segments

behavioral segmentation

breakdown

Page 11: In what ways can a company divide a market into segments

Disclaimer

Created by

Kartik Singla

Thapar University

during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com


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