Identifying Market Segments and
Targets
In what ways can a company divide a market into segments?
4 Ways of Market Segmentation
Geographic Segmentation
Based on Region, States, Nation, Cities and Neighbourhood
North Indians Prefer Tea
South Indians Prefer coffee
demographic Segmentation
Based on age, life, gender, income, socio economic status
Titans wrist watch range for
kids - zoop
High end wrist watch range of
titan - xylys
psychographic Segmentation
Based on psychology and Demographic Parameters
VALS FRAMEWORK
Behavioral Segmentation
Based on consumers knowledge, attitude, use or response towards a product
behavioral segmentation
breakdown
Disclaimer
Created by
Kartik Singla
Thapar University
during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com