SEO AuditIn this project, we will perform an on-site and off-site SEO Audit and conduct three site performance tests to improve the DMND website’s visibility in the search engine.

Keywords

Using Moz Keyword Explorer tool, identify the Keywords you might target to drive users to this

page. Be sure to use a mix of branded and non-branded Keywords.

Head Keywords Tail Keywords

1 Digital Marketing Learn Digital Marketing, Digital Marketing Jobs

2 Online Learning Best Digital marketing certificates, Online digital marketing course

3 Online Marketing Online digital marketing course

4 Udacity Online Courses Udacity, Udacity nanodegree review (51-100)

5 Udacity DMNG Digital Marketing Course

Keyword with the Greatest Potential

Digital Marketing Course is a major related Keyword.

A few of the Tail Keywords with the greatest potential included best

online digital marketing course, and digital marketing jobs

Technical Audit: MetadataDMND URL:

Current Revision

Title Tag Udacity Digital Marketing Nanodegree Program Website

Best Online Digital Marketing Course

Meta-Description <meta name="description" content="">

<meta name="keywords" content="">

<meta name="description" content=”learn about our Online 3 month program">

<meta name="keywords" content=” Digital Marketing Course, Online Training Program, Online Learning, Free Online training, Udacity, Digital Marketing Nanodegree, DMNG">

Alt-Tag <img src="//medium.jpg" style="margin-top: 0px;" alt="">

<img src="//medium.jpg" style="margin-top: 0px;" alt=” Learn from top experts Online Digital Marketing Course">

Blog Topics that support keyword (SEM)

Digital Marketing Training - A blog featuring latest Digital Marketing innovations for lead-gen and mobile social media Video ads

On line Training Program- Study when you have time, and how to fit this vital training into your schedule even if you have a full time-job, and family commitments.

Online Marketing – The importance of social media advertising and content in a Mobile first economy.

Technical Audit: Backlink Audit

Moz OpenSite Explorer tool was used perform a Backlink Audit on Udacity.com.

Backlink Domain Authority (DA)

1 http://www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.html

99

2 https://blog.ted.com/100_websites_yo/ 95

3 https://www.nvidia.com/en-us/deep-learning-ai/education/

92

Link-BuildingUsing the SEMRush tool and research, strategize a link-building campaign.

Identify three websites that you think would be relevant, high traffic sites that you would like to gain backlinks from to help drive traffic to dmnd.udacity.com.

Site Name Site URL Organic Search Traffic

1 Tomsitepro.com http://www.tomsitpro.com/articles/best-it-training-certification-resources,5-78.html 123,000

2 Networkcomputing.com

https://www.networkcomputing.com/storage/10-best-sites-free-online-it-classes/794823394

27,000

3 onlinecoursereport.com https://www.onlinecoursereport.com/the-50-best-online-course-providers-of-2015/ 2,500

Site Performance Audit: Performance Tests1. Pingler tool – number of DMND’s website pages are indexed by Google.2. Google Page Speed Insights tool - perform a speed test of dmnd.udacity.com’s mobile

presence.3. Think with Google tool - assess the mobile-friendliness of the dmnd.udacity.com website.

https://pingler.com/seo-tools/tools/google-indexed-pages-checker/

Using Pingler - Page IndexWhen a web site has indexed pages it means that the search engines have found thse pages, and they can be displayed in a users search. Note: dmng.udacity.com is anew page and is only a single page.

https://pingler.com/seo-tools/tools/google-indexed-pages-checker/

Page Speed - Google Page Speed Insights

Web sites should be mobile responsive and lad within 3 seconds to prevent customer loss..

https://developers.google.com/speed/pagespeed/insights/

Think With Google: Mobile-Friendly Evaluation

According to Google, 53% of visits are abandoned if a mobile site takes longer than three seconds to load.On landing pages you do not want to load large images.

Think With Google: Mobile-Friendly Evaluation

According to Google, 53% of visits are abandoned if a mobile site takes longer than three seconds to load.On landing pages you do not want to load large images.

Think With Google: Mobile-Friendly Evaluation

Recommendations

The dmnd.udacity.com website is a beautifully designed landing page with a call to action (learn more) that takes you to another engaging website and let’s you try some of the training for free or apply.

From an SEO perspective :Experimenting with the Keywords and Tail Keywords, and updating some of the content to include related blog pages (that support the Tail Key words) would help identify some new customer interest.

Recommendations

Blogs:

Digital Marketing Training - A blog featuring latest Digital Marketing innovations for

lead-gen and mobile social media Video ads

Online Training Program- Study when you have time, and how to fit this vital training

into your schedule even if you have a full-time job, and family commitments.

Online Marketing – The importance of social media advertising and content in a

Mobile first economy.

Getting a few more backlinks from a few “high traffic” websites (ie Tomsitepro.com,

Networkcomputing.com)is also suggested.

Recommendations

Title Tag - Best Online Digital Marketing Course

Meta Description - <meta name="description" content=”learn about our Online 3 month program">

<meta name="keywords" content=” Digital Marketing Course, Online Training Program, Online

Learning, Free Online training, Udacity, Digital Marketing Nanodegree, DMNG">

Alt Tag - <img src="//medium.jpg" style="margin-top: 0px;" alt=” Learn from top experts Online Digital

Marketing Course">

Also, the Title tag, Meta Description, and Alt Tags can be optimized.