That is the “cherry on top” of what has been a terrific year of expansion and growth in some of our emerging markets. We added dedicated marketing and sales resources in India and the results are already starting to show. In Latin America, our business grew nearly 20% year over year, and we are in the process of opening a sales office in Argentina..

And so we end the year a bigger, stronger, more knowledgeable team than we began. As you celebrate whatever holiday is meaningful to you at this time of year, I wish you the very best and look forward to a prosperous and exciting New Year. ✦

IN THIS ISSUE | Welcome Visonic! | Social Media Corner | Award-Winning Brands | Great Shows in China and India

November/December 2011 | Issue 18

their PowerG, ELPAS & PERS technologies and, beyond the sales figures and customer numbers, the new integration possibilities those solutions bring are virtually boundless. When we look at our current business, with the incredibly talented minds that have helped shape the industry leader that we are today, it is very exciting to think of what we can accomplish with the injection of diversity and complementary abilities Visonic brings.

Some of the markets that Visonic has been strongest in perfectly align with our focus and growth strategies. In healthcare applications, where we have seen great success with our access control and video products, Visonic, through its ELPAS technology, adds depth by bringing real-time tracking systems and active RFID

solutions that will allow us to offer the industry’s most powerful integrated security offering. And even in markets where Visonic hasn’t operated before, they will help us change the game. For example, in certain countries in Latin America where we have historically had difficulty with our existing portfolio of wireless solutions, Visonic opens the door with technology that operates on a different frequency and will significantly decrease the issues we’ve had.

Second, growth in emerging markets. I say this all the time: we have the strongest channels to market in the security industry. Because of ADT, SimplexGrinnell and our hundreds of external channel partners, we are in a very unique and fortunate position to grow globally in an economic climate that has many other manufacturers struggling. Visonic increases that opportunity exponentially by adding strong and healthy channels in Europe.

I’d like to begin the final issue of Momentum for 2011 by welcoming the Visonic team to what is their inaugural issue of our employee newsletter.

In my global call a couple weeks ago, I talked about the many new opportunities we will have because of our Visonic acquisition. I’d like to focus on two overall themes that sum up our critical path to success: Inventive/Innovative Technology and Growth in Emerging Markets.

First, the technology. Visonic brings exciting new technologies and significant expertise in wireless technology. They have had tremendous success with

Business Update

Tyco Security Products and ADT kicked off their first meeting to collaborate on efforts to align their businesses to strengthen Tyco Security Products solutions in the Healthcare and Finance/Banking verticals; two key verticals both teams are focusing on this year. The meeting was held in October at Tyco Security Products’ Westford facility over the course of two action-

packed days. Each team presented product roadmaps and formulated strategies to align product development and marketing while building strong relationships in pursuit of these opportunities. Some of the items discussed were platform integrations, access control/video/intrusion offerings, responses to competitive threats, and key opportunities for growth. ✦

Tyco Security Products and ADT Align Businesses for Healthcare and Banking/Finance Markets

Illustra 600 Series of High Definition (HD) IP cameras, feature superior facial detection, something that is rapidly growing in importance in education, healthcare, and retail applications.

These environments are susceptible to security incidents where losses can be significant, and Illustra 600 IP cameras enable users to see faces clearly in regions of interest without increasing bandwidth or storage costs.

Click here to listen to how we applied Dynamic Vision to develop these innovative cameras. ✦

AC2000 SE (Standard Edition) & Lite security management software v6.4 includes new integrations, Web Dashboard, Lockdown, Personnel Clear Down tool and more features that increase the performance, simplicity and scope of AC2000 and a number additions to improve functionality. ✦

Product Spotlight

Oman:

Oman India Fertiliser

• CEM AC2000

• S610 intelligent card readers

Poland:

Police Academy, Szczytno

• CEM AC2000

Saudi Arabia:

GOSI (General Organisation for Social Insurance)

• Ten VideoEdge NVRs

• 210 IP cameras

• 20 IP SpeedDomes

• C∙CURE 9000

• Ten iSTAR Edge controllers

South Africa:

AK6 Diamond Project

• C∙CURE 9000

• 47 iSTAR Edge POE two reader controllers

• 85 readers (Mifare proximity and biometric)

• victor site manager

• 6 VideoEdge NVRs with iSCSI attached storage

• 11 VideoEdge IP SpeedDomes

• 15 VideoEdge IP Box cameras

• 6 Discovery 600 bullet cameras

• 236 Illustra 400 IP cameras (Bullet and Mini Dome)

U.S.:

Defender Direct

• The number one US intrusion dealer and does approximately 150,000 installations each year; starting their conversion gradually now and will be fully on board at all 140+ locations across the USA by the end of March 2012

Secure Watch

• The number two ADT dealer does approximately 50,000 installations each year; scheduled to be fully up and running in all 45 locations in December.

UAE:

Concourse 3, Terminal 3, Dubai International Airport

• CEM AC2000

U.K.:

Bank of England

• C∙CURE 9000 ✦

Big Wins

Illustra 600 HD IP Cameras AC2000 SE & Lite v6.4

Do you have a story to tell?

We need your help finding these great stories, so please send your thoughts to

spcomm@tycoint.com.

Strong presence at IFSEC, IndiaIFSEC, India’s largest trade show on Security, was held in New Delhi from the 8th-10th December, 2011.

With over 230 exhibitors and a steady stream of security industry professionals over the first two days, it’s clear the credibility and importance of of this event to the security market in India is growing

Visitors to the show were high quality leads with significant representation from both the private and public sectors including several government organizations. The show also attracted a large number of security consultants, integrators and other opinion leaders and influencers.

Tyco Security Products booth highlighted our strengths in the area of seamless integration and our varied brand offerings. It was well received, with visitors expressing their appreciation of the booth design, the impeccable production values and the strong product presentation and product demonstrations.

Solutions of interest were C∙CURE 9000, AC2000, victor, VideoEdge, CEM readers, NVRs, HDVRs, the Illustra and Discover range of cameras, as well as the wired and wireless offerings from DSC.

We collected an impressive number of leads, generated, in large part, by the strong branding at the booth and through entrance billboards, direction signs and site plans.

Tyco Security Products was also well represented in the Show Daily published by IndiaSafe in association with IFSEC. The first issue featured prominent coverage on our latest range of portable readers –the S3030 from CEM Systems. The issue brought out on Day 2 devoted a page to victor from American Dynamics. The final issue on covered C∙CURE 9000. Another highlight on the concluding day was a technical presentation by Akash Mohan, Product Marketing Manager –India, who presented Tyco Security Products’ Aviation Solutions.

True to our reputation for hosting outstanding customer events, our customer networking evening was a resounding success with over 75 guests attending. Existing relationships were revitalized and many new ones were forged, while generating additional business leads and a better appreciation and understanding on key customer projects. ✦

Year End EHS metrics

Tyco Security Products Impresses Attendees at the 2011 China Public Security Expo

Tyco Security Products did a spectacular job this year practicing Zero Harm! Below are a few notable accomplishments for the year:

• All EHS goals for FY11 have been successfully met

• The incident rate (TRIR) for YE FY11 is 0.11, 69.4% lower than YE FY10

• The Lost Time Rate and Lost Time Day rates for YE FY11 remain at zero, a significant improvement from YE FY10

• Tyco CAP EHS audits were performed this year at three SP sites. Audit closure rate is 100% with all actions completed on time.

• Bridgeland will celebrate 3 years No Lost Time. Corropoli will celebrate 1 year No Lost Time

Congratulations to everyone on your efforts to ensure all employees leave work the same way they came…SAFELY! ✦

With the theme “the Power Within”, Tyco Security Products attended the 13th China Public Security Expo from Oct 29 – Nov 1, 2011 and exhibited a comprehensive suite of security products as well as integrated solutions which really impressed the attendees!

Tyco Security Products made an impact at this Expo by interacting with attendees through the on-site operation center and the victor game. In addition, prominent QR codes in catalogues and posters enabled the attendees to search for detailed information of our products and solutions immediately with their smart phone.

The highlight of the booth was the National Museum mock-up area, inspired by the real-life National Museum project we successfully bid and completed this year. The traditional Chinese decor combined harmoniously with sophisticated security technology on display. Attendees felt the power within American Dynamics, Software House and DSC, while experiencing how these integrated products work to provide powerful security protection for the museum.

Social Media Corner, by Chuck Vion

American Dynamics and DSC win Top 10 Security Brands in ChinaAmerican Dynamics and DSC have been named the Top 10 Security Brands in video surveillance and intrusion, respectively. The Top 10 Security Brands award, initiated by A&S Magazine eight years ago is the most influential annual event in China’s security industry. This year, the awards were reduced by 1/3 , making the competition more intense than ever before. However, Tyco Security Products stood out from the competition with products of high quality and cutting-edge technology as well as superior customer service.

This was the first time that American Dynamics has won the Top 10 Security Brands award; a testament to the fact that more and more Chinese customers are recognizing American Dynamics as an internationally renowned quality video surveillance brand.

DSC has won the award for 6 consecutive years, further establishing its leading position in the intrusion segment. During the award ceremony, product manager Simon Yuan emphasized DSC’s commitment to continue to bring high-quality products to the Chinese market. ✦

Linking up on LinkedIn. Do I have to? YES!I told a colleague the other day to “hit me up on LinkedIn.” He looked at me a little sideways. I added, “You do have a LinkedIn account don’t you?” Silence, followed by, “I don’t really see the point, I already have a great job.”

That seems to be one of the biggest objections to creating a free profile on LinkedIn – the business minded social network. Beyond networking for a job, LinkedIn is a building block of your personal brand. It is also a way to promote your thought leadership, help you learn and stay abreast of topics of interest, and a resource for finding sales leads. Based on the premise that people want to do business with people, LinkedIn is designed to help foster career long relationships between individuals within businesses.

There are many ways to manage your personal brand; here is a great infographic on managing your online identity. For the purpose

of this week’s “Corner” I want to focus on other uses for LinkedIn.

First, create a profile. Add a professional looking head and shoulders photo of yourself, include your educational background, list your employment history, add some skills, and write a summary paragraph – sounds similar to a resume so far. But, here is the power of LinkedIn, start ‘connecting’ with others you went to school with, those you worked with and for, and continue to connect with people you meet. After connecting with colleagues, ask them to write you a recommendation which will be displayed on your profile. Easiest way to do that is write one for them and then ask for one in return. This adds instant credibility to your profile.

Next, Search for your interests within the Groups area of LinkedIn. Groups can be public or private and are where you can ask questions, promote events, and discuss topics of interest. Look for appropriate industry and trade associations and professional Groups to join.

Also, search for technologies and join the Groups where you can learn and share expertise. Help build relevance to your network by contributing within Groups (reply to questions, share topical articles, and sometimes it’s applicable to share marketing materials.) Remember, potential customers and business contacts are everywhere; it is all about networking. Here are two great LinkedIn groups to check out that center on the DSC and Kantech brands (LinkedIn account required).

Thirdly, a lesser known jewel of LinkedIn is the Answers area. Ask a question in one of the set categories and watch complete strangers provide assistance. Conversely, answering questions not only helps those in need, but it shows off your thought leadership. If your answer is deemed the Best by the question owner, you get acknowledged with LinkedIn ‘expertise’ (which is displayed on your profile.) An efficient way to use the Answers area is to subscribe to categories of interest or ones you have expertise via RSS, and then regularly visit your RSS Reader to

quickly preview the latest questions. Answer the ones you know (which can turn into leads – people may read your answer and contact you for further paid assistance) and look through the replies to questions that intrigue you. I have spontaneously learned many things by reading the answers of others.

Lastly, feel free to post occasional status updates (one per week is a good rule of thumb.) They should be helpful, insightful, and directly related to your work, industry, or areas of specialization. Do not link any other social network like twitter or Facebook to your LinkedIn status.

LinkedIn is a powerful networking tool, source of information, and a personal branding machine. Don’t be left behind, start building your profile today. There is a LinkedIn Networking group on Yammer where Tyco employees post their LinkedIn Profile URL so any other Tyco employee can connect to them (whether you have worked together or not, which is called open-networking.) Give it a try! Feel free to add me to your network http://www.linkedin. com/in/chuckvion.

Living the Tyco Values: Our Employee in the SpotlightTim Myers is the Senior Product Manager for Tyco Security Products Wireless Systems and Sensors. His passion for his product line led him to recommend Visonic as an acquisition target, earning him this month’s SPOTLIGHT.

Momentum: Congratulations on being selected as our Employee in the Spotlight, Tim. You’ve been recognized as one of the leads in the Visonic acquisition, which is truly a significant win for our business. Can you describe how you became involved with that project?

TM: As a product manager, it’s my job to always be looking for better ways to get quality products to market faster and

to champion the portfolio’s vision for the next 3, 5, 10 years. With our wireless solutions portfolio, I saw tremendous opportunities in the marketplace that really required some out of the box thinking with possible acquisitions. When I started thinking about all of the features needed to propel our company to a strong leadership position – things like proprietary protocols to combat hacking, extra long battery life, superior performance at long distances, and complementary channels – Visonic was the company that made it to the top of my list.

Momentum: Once you made that revelation, what was the process like?

TM: This was the first time I’d ever been involved in an acquisition, and it was momentous! First, there was the sheer volume of data that needed to be collected to convince our business leaders that this was the right move. As with any significant project, there is a lot of learning who the right people are to get what you need. Between the legal team, the M&A team, and other critical stakeholders, there are dozens of people necessary to pull off something like this.

Then, the absolute immersion into educating myself and the team about Visonic: their business model, personnel, channels,

technologies, etc. We took Cultural Awareness courses so that we could learn about the Israeli culture to make sure we were interacting appropriately. As time went on, I learned that, as different as our cultures are, our two companies were very similar. Spending some time at the Tel Aviv headquarters, I could see that the employees there were extremely tight-knit, operating more like a family than work colleagues. It felt very familiar to my years of experience at DSC, and it really made me feel comfortable and at home.

Momentum: Having gone through this acquisition from beginning to end, would you do it again?

TM: Absolutely! For me, there is nothing as fulfilling as looking straight in the face of an incredibly daunting challenge, and successfully accomplishing your goals. I would say, though, that we haven’t reached the end of this. The acquisition paperwork part may have concluded, but really the challenge has just begun. Effectively leveraging the great technology Visonic has and making a difference to our customers is how we’ll measure the success in this case.

Momentum: It sounds like you love a challenge, and I seem to recall reading an article about tackling some challenging things outside of work.

TM: I’ve been very involved with a charity organization called “Loving Arms”, which helps people in need in Guatemala. A couple years back, my wife and I joined the group on a trip to Guatemala where we helped families there get bare necessities like clean beds, cooking equipment, and clean water. We helped develop sustainable programs that would teach families to plant food, sew, raise livestock and many other programs so that the families could make an income. Today, we sponsor a family so that they can send their children to school. After bringing my story home, several of my colleagues at DSC joined the effort and are sponsoring families as well. I guess that’s how you end up making a difference…sharing experiences with others to increase support and solve problems! ✦

John Becker, Senior Director of Sales, Asia-Pacific, welcomed Rajeev Samanta on October 18th, 2011 at our office in India and emphasized the important role that Rajeev has in developing our India-specific strategies and growing our business here.

Rajeev most recently worked for Cisco and has a strong business, sales and operations

background, plus extensive experience both at a national and global level. Rajeev has already demonstrated his commitment to our organization by surprising us at our IFSEC Delhi customer event on the eve of his new daughter’s birth! His dedication and enthusiasm is certainly a welcome addition to our team in India. ✦

New Sales Director for India

Rajeev Samanta joins our team as Regional Sales Director-India, Tyco Security Products

Momentum: First, congratulations and welcome to the Tyco Security Products team! There really seems to be a great amount of excitement about the technology and people that Visonic is bringing to the organization. Can you give us some background on the history of Visonic?

YK: Believe it or not, Visonic actually started as an answer to poor television reception in Israel. In the late 1960s, I was serving in the Army and my brother convinced me to study electronics at The Technion – Israel Institute of Technology where my interest in electronics started to look like something I could make a living at! Shortly after graduating in 1972, my brother and I, along with a good friend of ours, saw an opportunity to use our knowledge in electricity to improve television reception by developing master antennas networks (MATV). We soon had a small shop where we would produce MATV equipment while also using our experience as musicians to repair musical instruments. That’s where the name “Visonic” comes from: a combination of “Vi” for video and “sonic” for sound.

You may wonder how a company providing TV antennas ends up in the security business? Well, in our early days, we were certainly what you’d call today a “start-up”. When our shop’s

alarm system suddenly stopped functioning, we didn’t have the money to hire someone to repair it so we took it apart to fix it ourselves. Noticing the poor “technology”, we suddenly realized the huge opportunity because our customers who were buying antennas were also asking us to provide them with alarm systems!

The next decade was just a fast-moving success story. In 1975, we began developing and providing alarm panels, dialers and photo-beams and ultrasonic detectors to security dealers. By 1978, we were the main supplier of alarm systems in Israel. There were many revolutionary breakthroughs along the way starting with the development of PIRS (Passive Infrared Sensors).

It was at the IFSEC (London) and SIA (New York) tradeshows in 1984 that companies outside of Israel started to really take notice of us. At those shows, there was a prominent American competitor in our space who was really shocked by the technology we had. A few years later we put them out of business. That company’s name was Arrowhead, and for those who were involved with the joining of Visonic and Tyco Security Products, you’ll recognize that as the “code name” we used for the project: Project Arrowhead.

Momentum: That seems like quite an amazing start to the business. I imagine, though, in such a fast-moving industry you met some adversity?

YK: Of course! As I said, the 1980s were quite a successful move to the top. We went from

$0.5 million to $16 million in revenue from 1983 to 1987. We had provided wireless solutions where there wasn’t much competition. But, as you’d expect, other companies saw the opportunity and quickly started to catch up. Despite that, we were still the largest manufacturer of PIRS in the world and the first company to use SMT automation in 1985 to produce security products. 1998 proved a pivotal year for our company. We took a calculated risk and stopped developing any wired panels and focused exclusively on wireless systems. Since wired panels made up almost 100% of the market, you can imagine that we had quite a few difficult years where we really struggled to be profitable.

By the end of 2000, we were able to open a 10000m production facility in Kiryat-Gat where we’ve implemented an innovative Demand Flow Technology (known also as JIT-Just In Time). We have such a diverse group of employees with expertise in so many different areas; it’s easy to see why we’ve been so successful. By joining the Tyco Security Products family, we now have the people, knowledge, and breadth of technologies to be the best in the world. All we have to do now is execute the plans!

Momentum: We’ve heard that you basically work around the clock. Do you have time for any interests outside of work?

YK: Not really! Luckily, I have a very understanding wife who has known me since the very beginning, so has come to expect me to work double shifts all

the time. I do, however, make time for two very important causes. The first is a program that provides pre-academic learning at the Technion to young talented people who, due to economic reasons, were unable to complete their high school education before joining the Army. It’s something that’s very important to me because this is exactly the story of my father who had to start working, at the age of ten, to support his mother. I’m also very active in building bridges between Jewish and Polish people. My parents were Holocaust survivors and there is still so much recovery left, so I spend a lot of time together with some Polish friends writing and publishing books, organizing activities to preserve the memory of the Jewish culture and life in Poland, and leading seminars and events to advocate Polish-Jewish dialogue, understanding and reconciliation.

These programs are about giving back to people to make a better life. And I truly believe that’s what our business is about as well – providing solutions for a better quality of life. ✦

Getting to Know the founder of Visonic LtdOne-on-one with Yaacov Kotlicki

Visonic Production Facility Kiryat Gat, Israel