in this issue register today! healthy food, healthy ... · free parking available in lattc lot on...
TRANSCRIPT
In This Issue
-- "Healthy Food, Healthy Businesses:" Sign up for the FREE
Second Annual Business & Leadership Development
Training for Neighborhood Market Operators (9/07)
-- Storeowner Spotlight: Read the story of Healthy Neighborhood Market Network member store
Supermercado Latino, and manager Brad Min
-- How to Get Involved in the storeowner training (even if you're not a storeowner!)
Register Today! "Healthy Food, Healthy Businesses"
Storeowner Training (9/07/13)
( Leer en Español )
( 한글로 읽으세요 )
The Los Angeles Food Policy Council's
Healthy Neighborhood Market Network
training for neighborhood market
operators is only a few weeks away!
The "Healthy Food, Healthy
Businesses" training on Saturday,
September 7, 2013, will take place
from 9AM to 5PM at LA Trade Tech
College.
This training presents a full day of
expert speakers, skill-building workshops, and networking opportunities for independent market
owners and their staff. Whether you operate a convenience store or neighborhood market, this
event will provide you with technical assistance, resources and connections needed to upgrade
your business and successfully introduce healthy food products at your store. Keep reading for
how to register yourself or your staff to attend!
At this training, you will have achance to:
▪ Learn how to grow your business
▪ Discover strategies to attract new customers
▪ Talk to produce distributors
▪ Get advice from government agencies
▪ Explore exhib its by food product vendors
▪ Enjoy a FREE organic lunch
▪ Learn how to be a Healthy Food Champion in
your community!
EVENT DETAILS
This event is FREE for market owners, managers and staff, and non-profit friends. Registration
fee will apply to all other participants.
LOCATION
Los Angeles Trade Technical College (LA Trade Tech)
400 W. Washington Blvd. Los Angeles, CA 90015
DATE
Saturday, September 7, 2013 (9/07/2013)
TIME
9AM - 5PM. Lunch is provided for registered attendees.
LANGUAGE
This event will be accessible to English, Spanish and Korean speakers.
PARKING
Free parking available in LATTC lot on west side of Olive Street between Washington & 21st
street. No permit needed.
HOW TO REGISTER
Register by August 30 (8/30) to enjoy a free organic lunch!
You can register for this training in one of three ways:
By Phone: 323 - 452 - 3890
By Email: [email protected]
On Eventbrite: neighborhoodmarkets2013.eventbrite.com
DOWNLOAD THE FLIER
Share information about the September 7 training with your friends and colleagues! Download
and print the event flier in:
English | Spanish | Korean
Storeowner Spotlight
As a special feature, in this
issue we interviewed a
storeowner who is active in
the Healthy Neighborhood
Market Network (HNMN) --
Brad Min, manager of
Supermercado Latino in
South Los Angeles. Brad
attended our first
storeowner training in July
2012 and has been a
passionate and vocal
participant in the network
ever since. By
recommendation from the
HNMN, Supermercado
Latino received free energy
efficient lighting
installments from the
Department of Water and
Power in May of this year.
His store, Supermercado
Latino, was featured in a
press conference with
Mayor Antonio Villaraigosa, announcing the start of the new DWP Small Business Direct Install
energy efficiency program. Read on to learn a little bit of Brad Min’s story, how he came to work at
Supermercado Latino, and his vision for the future.
Store DBA: Supermercado Latino
Address: 1049 W. Martin Luther King Blvd.
Store Manager: Brad Min
Tell us a little bit about your store.
BM: My uncle, Seung Hwan Koo, is the owner of Supermercado Latino. He has been operating
the store for 13 years now. As manager of the market I have been working here for 7 years. I am
originally from Vancouver. I had to start from scratch, with no business background when I came
to Supermercado Latino, but actually it is exciting to be learning new things on the job.
How would you describe your business, and its role in the community?
BM: Our role is to provide healthier food to the community, at good prices. It’s what the
Community Market Conversion program encourages to happen at other neighborhood stores.
What do you see in the future for Supermercado Latino?
BM: My uncle's vision is to expand the store to multiple locations in Los Angeles. Other than that
long term goal, what I want to see is a fresh and clean market with good graphic design.
What would you say are the strengths of your market?
BM: Our biggest strength is customer service. Most of our customers are locals who we’ve known
for years. They are loyal to us because they know we are not about the money. We are also able
to provide more variety of healthy foods than other local stores. But what makes us competitive as
a business is our reputation. We pay our employees well, we don’t sell alcohol or tobacco, and
we work hard to offer fresh, affordable, healthy food. We follow the law and try to love our
neighbors through our business. We may not be as financially profitable as we could be, but the
way we do it works for us. It is possible.
What challenges does Supermercado Latino face?
BM: It is hard to compete with bigger markets nearby. Ralphs and Fresh and Easy have better
relationships with equipment vendors and food distributors and always get a better price point
than we do. Another issue is access to funds. Technology like POS systems, machinery,
refrigeration is so expensive. We don’t have a POS system at Supermercado Latino. Access to
knowledge is also needed. As a beginner to business, I did some research on my own of food
retail strategies online, and by going to Trader Joe’s and other markets to observe the sales and
marketing tools they use. Not everyone would be able to do what I did. The Healthy Neighborhood
Market Network meets this need with its business development trainings.
What do you think is the most important thing the Community Market Conversion program
and the Healthy Neighborhood Market Network trainings do -- or should do -- for
storeowners?
BM: In general we storeowners need a clearer route and access to the best and most
competitively priced vendors of seafood, produce, and more. We want to know what is available,
including alternatives to Unified Grocers. I am also curious about the plastic bag ban and other
resources, like the Department of Water and Power solar panel installation program.
Thank you to Brad Min for granting us this interview! We wish you great success as a
neighborhood grocer, and hope to continue supporting your business through the Healthy
Neighborhood Market Network.
HOW TO GET INVOLVED IN THE STOREOWNER TRAINING
(Even if you're not a storeowner!)
As an interested LA resident, you play
an important role in making this
training a success.
INVITE YOUR LOCAL MARKET
OWNER
Help us get the word out! Share
information about the September 7
training with YOUR local market, and
show them you care about healthy
food options. You can print out the
training flier, attached above, and
hand it to your neighborhood store
owner.
LANGUAGE RESOURCE VOLUNTEERS NEEDED
The Healthy Food, Healthy Businesses neighborhood market training is designed to be
language accessible for store owners and staff who speak Spanish or Korean as a primary
language. We need Language Resource Volunteers who speak Spanish, Korean, or both, to
make sure everyone gets where they need to go! Time commitment will include 9-5PM at the
September 7 training and 6-8PM on August 28th (8/28) for a Language Resource Volunteer
Orientation. Contact Esther at [email protected] if you are interested and available.
QUESTIONS?
Email us: Talk to Spanish speaking staff (Clare) - [email protected]
Talk to Korean speaking staff (Esther) - [email protected]
Ask about the Community Market Conversion Program - [email protected]
Ask about the Healthy Neighborhood Market Network - [email protected]
LAFPC Office: 200 N. Spring St. City Hall, Suite 1725. Los Angeles, CA 90012
Phone: 213-978-1568
ABOUT US
The Healthy Neighborhood Market Network
is a project of the Los Angeles Food Policy
Council that connects independent food
retailers, community groups and residents in
order to revitalize neighborhood markets as
community serving healthy food retailers.
“The Network” is a resource for store owners
to build skills, access resources and grow as business professionals. The Healthy
Neighborhood Market Network training series is generously supported by Citi Community
Development and the JIB Community Building Initiative.
Click the logo to learn more about the Community Market Conversion
program and the Healthy Neighborhood Market Network.
Check out our previous trainings, resources, and see if the CMC program is
a good fit for your neighborhood market.
communitymarketconversion.org
The Los Angeles Food Policy Council is the home of the Community Market Conversion
program. Read about the LAFPC priorities, accomplishments, and find out how you can make an
impact in Los Angeles.
goodfoodla.org
The Los Angeles Food Policy Council hosts the Good Food Pledge, with
practical ways you can support the Good Food movement in Los Angeles
through your relationship to food.
Sign the pledge today!
©2014 Los Angeles Food Policy Council | 200 North Spring Street, Suite M125 | Los Angeles, CA 90012
Web Version Forward Unsubscribe
Powered by Mad Mimi ®