in the talent marketplace, it is your employer brand which ...measure your employees’ perception...
TRANSCRIPT
In the Talent marketplace, it is your Employer Brand which competes!
How does it feel to work at Google
2
Ask a few people around you,
what it’s like to work for Google
You’ll probably hear words like
innovative, collaborative, techie, cool,
open
The crazy part is that the people you asked have probably never
worked at Google
“➝Just like a corporate brand, the amazing thing about
employer branding is, - the reputation can often precede the experience.
3
When Your Employer Brand Meets Talent
You must aim to create positive experiences for both consumers
and prospective talent - audiences that could well be one and
the same
4
Influence
By implementing an
employer brand that’s as
effective as your
consumer brand, you can
attract, hire and
retain a team of
influential
ambassadors.
The Recruitment Marketing Mix
Interact
An employee’s subjective
viewpoint holds an even
greater power to shape
brand perceptions
for consumers as
well as potential
talent.
5
What’s the point?
Treat Candidates as your Customers
6
Tell your story or someone else will, give
company information that talent’ crave for
Your Brand Perception is directly proportional to
your ability to hire top talent
Tell Your Brand Story at JobBuzz
Attract talent who are interested to work with
you
Influence Talent via ratings, reviews, and
opinions
Give Company Information That
Candidates’ crave for
Engage and Create Your Own Talent Community
Create a strong brand perception and right
benchmarking in targeted set
7
“JobBuzz is an information exchange platform for candidates and employers in form of reviews, ratings and company insights. JB is an open platform where they interact to influence each other#workplace2025
8
40000 + CompaniesTremendous Reach
6 Million + UsersTotal success!
1,50,000 + ReviewsAnd a lot of users insights
9
Our process is easy
10
Users Submit
Rating & Reviews for
Companies
Evaluation,
Analysis &
Moderation at
JobBuzz
Backend
(Detailed Explanation
on Slide)
Rating & Reviews
Submitted on
Company page
JobBuzz Methodology- Rating
11
When user submits the rating of a company,
they rate the company on four parameters:
1. Salary
2. Work Life Balance
3. Culture4. Career Growth
They rate on a parameter scale of
5.
All the 4 parameters are
compulsory to rate if the user wants to submit the review.
How JB Different from Others
12
Follows referral model to source
reviews from users against
their current/previous
company
JB has a unique mechanism which pulls
reviews from contributors
This reduces negative bias
while submitting reviews
JB’s Integrated Talent Management Model
Talent
Circle
➝Manage a
resume bank of
candidates
interested in
working for you.
Talent Pipeline
stays updated and
grows with
increased levels of
engagement.
Employer
Branding
➝Reach out and
influence in a
manner that
resonates with your
brand values. State
of the art tools to
interact with
candidates and let
them engage with
your brand
ambassadors
Inside Edge (JB+)
➝Benchmark what
make candidates’
attracted to great
places to work /
competition
➝Get industry
wide insights into
complex
factors that control
Employee
Engagement
13
Deliverables on JobBuzz
14
Employer
Branding
Talent
Circle
Inside Edge
powered by
JB+
Company Page
Moderation Access
(Reply, Update)
Grow Number of
Passive Job-Seekers
Company-Industry
Benchmarking
Report
Publish Company
Brand Ambassadors
Videos & Showcase
Galleries
Customized
Communication
Mailers
Internal Customer
Report
Go Live to your
followers, High-Tea,
Webinars
Customized
Job Alert
Mailers
Employee Retention
Report
Launch Dedicated
Surveys & Branded
Content
Advantages
15
Pool of Passive
job seekers -
Expressed desire
to work for your
company
“Pull” based
recruitment
model -an
alternative to
“Push” based
approach used in
industry
Talent Circle
profiling - know
your popularity
among
competition
JB powered
talent pool will
never stop
growing
Talent
Circle
Advantages
16
Execute branding
campaigns and
measure your
employees’
perception
change
Communicate
People Strategy
effectively -
Reach out and
influence
Informed Talent
contributes
directly to a lower
drop ratio.
Showcase your
brand and
engage talent
with your
company’s Brand
Ambassadors
Branding
Advantages
17
Read employee
sentiment before
it’s too late -
Work on a people
first approach;
limit knee jerk
reactions
Get the Inside
Story -Work on
areas that matter
Craft retention
and recruitment
strategy with
real-time &
advanced
analytics
Understand what
the competition is
doing right
Inside
Edge
(JB+)
What’s Upcoming at JobBuzz
#workplace2025
➝ Are you a
powerhouse
workplace for
millennials?
➝ Learn how
technology and
talent will
transform
workplaces of
future.
JB Workplace
Index➝Not sure if your
workplace is touted
as a great place to
work or not?
➝The ‘JB workplace
index’ will tell you
how to become
one?
➝A tactful
combination of
data, industry
trends and analysis
will tell you the ideal
roadmap to be
Employees’ Choice
of Workplace
JB+ Inside
Reports➝Benchmarking your
brand perception
vis-à-vis the
industry is a
Herculean task.
➝How do your
employees percieve
you against industry
peers?
➝ We use predictive
analysis to tell you
how the industry
will move and how
your brand
perception will
move along?
18
