communicate your belief

Communicate your belief

Carlos de Paladella

martes, 25 de febrero de 14

What do we do

How do we do it

Why do we do it


What do we do

How do we do it

Why do we do it

We all know...

Some know...

A few know...


Why

How

What

We communicate: what and How

We need to improve on the: Why martes, 25 de febrero de 14

What, How messages go to our Language Center

Why messages go to our Limbic Center


Language Center is the ra7onale maker

Limbic Center is the decision maker

Why What, How


Who communicates differently?


Think different


I have a dream


Why

How

What

They communicate their belief

...and they inspiremartes, 25 de febrero de 14

An organization that inspires is the one that thinks, acts and communicates

from the inside out


Example


We do great computers and tablets

With the most op9mized and fast technology available

Because we want you to have the best tools for your work and life

We believe in changing the status quo, we believe in thinking differently

Changing by designing simple to use, beautiful,

user friendly...

And then it just happens...we create great computers


We do great computers and tablets

With the most op9mized and fast technology available

Because we want you to have the best tools for your work and life

We believe in changing the status quo, we believe in thinking differently

Changing by designing simple to use, beautiful,

user friendly...

And then it just happens...we create great computers

What

How

Why

Why

How

What


People don’t buy WHAT you do, they buy WHY you do it


67%

33%

iPadAll Others


The goal is to do business with people that believe what you believe


Communicate your belief

One person with a belief is equal to ninety-nine who have only interests.

John Stuart Mill


communicate your belief

Business

paladella martes

user friendly

people dont

great computersmartes

john stuart millmartes

beliefone person

inside outmartes