in the beginning there was data

1 July 2014 | www.cyance.com

“In the beginning there was data”Steve KemishChief Strategy OfficerCyance@skemmo


So what does this mean for us?


*206 (12%) of Brokers

only Quoting and not Selling –

Why?

*391 (36%) of Brokers not Quoting

and not Selling –

Why?

No. of Product Types Sold

No.

of

Pro

du

ct

Typ

es

Qu

ote

d

Only 58 (3.5%) of Brokers are quoting and

selling 10 or more product types –

what differentiates

these from other Brokers?


What stories do they want from us?


We are not all alike


Not all content is alike


Content strategy

Shared emotions:Making enough progress Fear of risk/failureOvercoming GRC inertia‘Am I still the authority?’

Most valuable insights:‘Could we perform better?’What others are doing wellThings that show the value of GRC‘How can we go to the next level?’

Shared business challenges:Company-wide GRC adoptionProgress with limited supportFunding for GRC projectsShowing value of GRC

CONTENT IDEAS:

‘The Pioneers of GRC’

How to build a

business case for

GRC

GRC Bench-

marking

How to develop a

GRC roadmap

Annual GRC

perform. survey

How to prepare for your

next audit

What you need to

know to be

compliant

The 10 most

common audit

findings

Going to the next

level: Process Control

Increase your GRC roll-out

producti-vity

20 stats to prove the value of

GRC

How to get

people to take GRC seriously

Automate your GRC projects

GRC can make your business perform better

How to improve end-user adoption

How to plan your GRC roll-

out

From the trenches: Common pitfalls of GRC roll-

outs

Getting your business

serious about GRC

Proving the value of GRC

Improving your GRC

perfomance

CONTENT THEMES:


After data (and segmentation, personas, content mapping and messaging) comes the channels

19 July 2014 | www.cyance.comInbound

Conte

nt

Outbound

UK & NL NETWORKING

DINNERS

UK & NL NETWORKING

DINNERS

SAP TEAM PARTNER DINNER

SAP TEAM PARTNER DINNER

2014 Nurture

programme

ANNUAL GRC PERFORMANC

E SURVEY

CUSTOMER INTERVIEWS

CUSTOMER INTERVIEWS


Thanks for listening

[email protected]@skemmo

in the beginning there was data

Marketing