in store english
DESCRIPTION
Do you know the visual profile of your store ?TRANSCRIPT
P l a n n i n g S t r a t e g yV i s u a l A u d i t
E x e c u t i u m P r e m i u m
Project Marketing
SERVICES
TACTICALProject
1º phase : Visual Audit 2º phase : Planning Strategy 3º phase : Execution Premium
Vi s u a l I N S TO R E
PROJECTVisual
AESTHETICProject
A d v e r t i s e A g e n c yTHECNICProject
Architects / Ingeniers
COMMERCIALProject
R e t a i l e r
VISUAL AUDIT
It helps to value the Visual In Store with " TECHNICAL OBJECTIVITY "
eliminating all" AESTHETIC SUBJECTIVITY ".
ETHICAL PRINCIPLE
Visual
VISUAL AUDIT
OBJECTIVE
Visual
… “ ORGANIZE and RATIONALIZE “
all of the visual in store elements
that are visible to the customer .
VISUAL AUDIT
Visual
TOOL( 3 checking options )
per STORE ( global check ) .per SECTION ( zoom check ) .per CAMPAIGN ( custom check ) .
helpsto make DECISIONS on INVESTMENT and MANAGEMENT about Visual resources ...
VISUAL AUDIT
APPLICATIONS
Visual
ALLOWS ...Comparison “ Visual Status “ between stores from the same banner .
Analyze “ Strong and Weak points“ regarding competitors .
Identifying “ Visual Divergences “ with benchmark stores .
VISUAL AUDIT
METHODOLOGY
TIME SPACE
MESSAGE TYPECHANNEL
BEFORE the purchase >DURING the purchase >
AFTER the purchase >
< WELCOME zone< DECISION zone< CHECKOUT zone
In Store visual elements( communication )
Visual
Permanent = PHYSICAL STOREIn Change = MERCHANDISE Periodic = PROMOTION
ESTABLISHED parameters
VISUAL AUDIT
CHECK POINTS
Visual
CHECKING... until 500 points In Store.
A100Architecture
A 300Installations
A 200Enviroment
P 200Colection
P 100Offering
P 300Campaign
M 300Information
M 200Signage
M 100Fixturing
M / SALES comm.A / PHYSICAL STORE P / PROMOTION
VISUAL AUDIT
BASIC HISTOGRAM
Visual
store 1
Allows for the obtainment of a HISTOGRAM
“ VISUAL GRAFIC PROFILE “where the VISUAL REALITY of the STORE it’s reflected
VISUAL AUDIT
Visual
Allows to COMPAREthe profiles of the audit Stores .
Identifying differences about managing Visual In Store.
store 1 store 2 store 3 Comparative
HISTOGRAM
VISUAL AUDIT
ANALYSIS
Visual It showthe DIAGNOSTICwith Audit Visual report .
PHYSICAL STORE SALES comm. PROMOTION
BEFOREof the
PURCHASE
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DURINGof the
PURCHASE
AFTERof the
PURCHASE
VISUAL AUDIT
Visual Allows to PRIORIZEthe ACTIONS of theVISUAL TACTICAL Project
PHYSICAL STORE SALES comm. PROMOTION
BEFOREof the
PURCHASE
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DURINGof the
PURCHASE
AFTERof the
PURCHASETACTICAL Project
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VISUAL AUDIT
APORTATIONS
Visual
action plan objectives
ALIGNMENT of the VISUAL IN STORE plan and the MARKETING strategy.
COHERENCE between IN STORE / EXTERNAL Communication actions
COORDINATING actions between MARKETING ( vs ) OPERATIONS.
RATIONALIZING COST and INCREASING IMPACT VALUE.
IMPLEMENTING suitable VISUAL SOLUTION per FORMAT.
VISUAL AUDITEstimated
ComparativeHISTOGRAM
Visual
It determinesthe VISUAL PROFILE
resultant of VISUAL ACTIONS PLAN
store 1 store 2 store 3
ESTIMATED
VISUAL AUDIT
GARANTIZEEXECUTIONPREMIUM
Visual
ACTION PLANCONTROL
store 1 store 2 store 3
REALIZED ESTIMATED
