in pursuit of sustainability & ethical development in the hotel industry a case study of mic –...
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In pursuit of Sustainability & Ethical Development in the Hotel Industry A case study of MIC – the UK’s First Ethical Hotel Brand
John Nyota Director of Charity
& James Barr Director of Sales & Marketing
Methodist International Centre (MIC)
Hotel Industry:Management of supply chain and procurement critical to a sustainable approach.
Sourcing of food to suit all tastes and dietary requirements; seasonality of food; local approach
Energy and water requirements 24 hours a day, 365 days a year;
Hotels notoriously wasteful in management of resources. Face similar issues in the global age
Challenges…
- Client expectations are now increasingly for ethical and sustainable living.
- MIC is the first hotel to implement a fully integrated and holistic ethical standard.
- First hotel in the UK to be officially accredited and audited as a Social Enterprise Hotel.
- Uniquely, we measure hotel performance with 3 key indicators: social impact, environmental impact and profit.
- By making money, our organisation becomes truly sustainable.
- MIC is the most exciting and dynamic developmental hotel brand in the UK and global market. It is the only genuine ethical hotel brand.
Challenges…
- Established in 1950
- 60 Years Old and rich in heritage
- Employs 41 people
- First Accredited Social Enterprise Hotel
- One site: Camden, Central London
- Potential for multi sites and brand development
- Hotel, Conference, Catering , Student
- Aim to achieve even greater sustainable
standards in 2011
- Works closely with the local community and
within our Borough of Camden
- The UK’s Social Enterprise of the Year 2010
- Shortlisted for a London Business Award 2010
Methodist International Centre (MIC)
Methodist International Centre (MIC)
Benefits of sustainable and environmental
management for MIC
Enhances values as a social
enterprise. Re-invest in the organisation
Comply with environmental legislation
Improve business efficiency
Cost savings Improved working ethos and responsible employer; identifying
potential in people
Attracting new
customers
Ethical hospitality market leader
Responsibility for
environmental impact
Methodist International Centre (MIC)
Food Development
Food served 15 hours per day, 365
days a year
Driver of all of our
business, eg, hotel,
conference & events
Development of MIC’s own
food signature
All freshly prepared on premises at
MIC
•Local sourcing•Organic
•Seasonality
The Heart of Hospitality
Reflects values and Standards
Procurement and supply
chain complex
Methodist International Centre (MIC)
MIC’s Social Impact
Future development includes bursaries;plan is to increase level of support to students on a
bigger scale
Special responsibility as a social enterprise employer – identifying ability & providing opportunity
Legacy of Hilda Porter, Methodist Missionary: self funding social enterprise since
1998
Over 50% of profits gift aided
each year to supporting
students. Last year £330,000
Students, staff & customers from all faith backgrounds
MIC has supported over International 5,000 students in the last 60
years
MIC a hub for charities & non
profit organisations
Students from all continents receive support; over 50 countries
Methodist International Centre (MIC)
Methodist International House opened in Bayswater, London
Hostel for International students studying in London
Funded by Methodist Church and donations
Upgrade of hotel rooms to a four star standard and increase to 15 conference rooms
Development of in house food service
Upgrade of communal facilities
Environmental Pollicy
Renamed Methodist International Centre and relocates to Camden, Central London
Social Enterprise, self funding model
Student hostel on site along with other guest rooms and conference rooms
Social Enterprise Mark
Social Enterprise of the Year
Shortlisted at London Business Awards, 2010
Shortlisted for City of London Sustainability Awards, 2011
Hilda Porter Bursary Fund
Feasibility study to redevelop Camden site and look at other sites
General carbon footprint Tonnes of CO2eGas 145.3
Electricity 424.5Water 4.9Waste 133.4
Staff Commuting 8.0Supply Chain 368.5
Total 1,084.7
MIC’s Carbon Footprint
Goals 2010• Strategic 5 Year Goals:• To be the UK’s No. 1 ethical hotel brand • To make MIC a fully sustainable company
This Year’s Goals:• To successfully complete robust business cases for redevelopment
projects in Euston and Cambridge• To achieve 2010/11 Budget including sales growth and cost reduction• Key Account Management and Credit Management in place• Implement technology that is fit for purpose for the business including a
PMS and secure booking engine• To achieve Food for Life Catering Accreditation• Implementation of Health & Safety and Risk Assessment Plans• Professional: To improve understanding and knowledge of economics• Professional & Personal: To learn to speak French• Personal: To improve my fitness and stay healthy
MIC is strongly committed to the
ideals of the Fair Trade movement
and to a clear environmental policy.
As a social enterprise MIC is the
embodiment of the now popular
corporate social responsibility.
Simply, we plough all that we get
to supporting home and overseas
students, as well as a range of
other charities.
Provides a lifeline to the villagers by:
Running a feeding program for the children.
Assisting with school uniforms, clothing and school levies and exam fees.
Offering vocational training for adolescents and teenage parents (e.g. tailoring, hairdressing, computer skills) helping themto start a money generating trade.
Offering a recreational and creative arts
centre for the jobless school leavers.
Jambo Sana Project
Just one example…
Over 40 children are served lunch every
school day, ensuring they have at least
one nutritious meal a day and helping to
improve their concentration in school.
Over 30 young parents will be taking
government exams in various artisan
courses this autumn.
For more information have a chat with
John Nyota (Rev), MIC’s Director of Charity
Just one example…
Jambo Sana Project
Contact details
John Nyota Director of Charity and Deputy [email protected]
James Barr Director of Sales & [email protected]
Methodist International Centre (MIC)
Awards 2010
First UK ethical hotel MIC receives the Social Enterprise Mark
IFA Award, Social Enterprise of the Year.