in modern publication design compiled by dianne smith, cje alief hastings high school houston, tx

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In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

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Page 1: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

In Modern Publication Design

Compiled by Dianne Smith, CJE

Alief Hastings High School

Houston, TX

Page 2: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Part II:

Page 3: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a LetterBaseline: the

imaginary horizontal line upon which all

letters rest.

Page 4: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a Letterx-height: The height of a lowercase letter with no ascenders or descenders

Page 5: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a LetterAscender: The part of a letter which extends above the x-height

Page 6: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a LetterDescender: the part of a lowercase letter which extends below the baseline

Page 7: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a Letter

Note: Ascenders and descenders within the same font are exactly the same length

Page 8: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a Letter

Enclosed loops in some letters, such as b, p, q, B, D, etc., are called “bowls”.

Page 9: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Anatomy of a LetterLeading: the amount of space between lines of type

Page 10: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementIn earlier times when type was molded out of metal, it was sold in sizes that were measured in points. Today's digital types can be enlarged or reduced by simply selecting a point size.

Page 11: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementA traditional point is approximately 1/72 of an inch or .01384 inch. With the advent of desktop publishing, the point became exactly 1/72 of an inch. 12 points = 1 pica, and 6 picas = 1 inch.

Line is 1 inch long

Page 12: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementA traditional point is approximately 1/72 of an inch or .01384 inch. With the advent of desktop publishing, the point became exactly 1/72 of an inch. 12 points = 1 pica, and 6 picas = 1 inch.

Line is also 6 picas long.

Page 13: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementA traditional point is approximately 1/72 of an inch or .01384 inch. With the advent of desktop publishing, the point became exactly 1/72 of an inch. 12 points = 1 pica, and 6 picas = 1 inch.

6 picas=1 inch.

Page 14: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementA traditional point is approximately 1/72 of an inch or .01384 inch. With the advent of desktop publishing, the point became exactly 1/72 of an inch. 12 points = 1 pica, and 6 picas = 1 inch.

So 72 points=1 inch.

Page 15: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementA traditional point is approximately 1/72 of an inch or .01384 inch. With the advent of desktop publishing, the point became exactly 1/72 of an inch. 12 points = 1 pica, and 6 picas = 1 inch.

And 6 picas=1 inch….

Page 16: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementA traditional point is approximately 1/72 of an inch or .01384 inch. With the advent of desktop publishing, the point became exactly 1/72 of an inch. 12 points = 1 pica, and 6 picas = 1 inch.

So 6 picas=72 points!

Page 17: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type MeasurementThe point method of measuring is still used for digital type. Often, because some faces have very longascenders and descenders, these typefaces look smaller than others when both are printed at the same point size. This incongruity is illustrated below:

Page 18: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Part II: Type Measurement

Page 19: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type is measured in points. There are 72 points in an inch.

•72-point type is 1 inch tall.•36-point type is 1/2 inch tall.•18-point type is 1/4 inch tall.

Page 20: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type is measured from the top of the ascender to the bottom of the descender.

Page 21: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Type is measured from the top of the ascender to the bottom of the descender.

Page 22: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

An ascender is the portion of the letter which extends above the x-height. A descender is the portion of a letter which hangs down below the baseline.

Ascender

Descender

x-heightBaseline

Page 23: In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX

Presentation will repeat in 10 seconds.