VISION 2021

Disclaimer

This presentation may contain forward-looking statements, which may be identified by their use of words like ‘plans’, ‘expects’, ‘will’, ‘anticipates’, ‘believes’, ‘intends’, ‘projects’, ‘estimates’ or other words of similar meaning. All statements that address expectations or projections about the future, including but not limited to statements about the Company’s strategy for growth, product development, market position, expenditures, and financial results, are forward-looking statements. Forward-looking statements are based on certain assumptions and expectations of future events. The Company cannot guarantee that these assumptions and expectations are accurate or will be realized. The Company’s actual results, performance or achievements could thus differ materially from those projected in any such forward-looking statements. The Company assumes no responsibility to publicly amend, modify or revise any forward looking statements, on the basis of any subsequent developments, information or events.

In India, FOOD is culture

We live to eat and not just eat to live

For Indians, FOOD is a collective experienceIt is about sharing and bonding

Right from the farms where neighbors, kith & kin join hands in tilling, sowing and harvesting

of crops

To homes…where it is a labour of love

To temples…as offerings to the God

Food is nostalgia and also an aspiration

It is a need for sustenance but also becoming a status symbol

As Indians, a lot of

importance is given to food

as we are,

what we eat

We believe we are best placed to create a food and FMCG company…

Because only an Indian company can understand the Indian thali the best!

Serving India not just to win market share and

mind share but also heart share…

Food Consumption in India was $135 billion in 2000By 2010 it became $328 billion

By 2020 it will become $895 billion

A new generation is coming of ageOver 60% of the population is under the age of 29

These millennials are developing new habits and

consumption behavior

And we at FCEL are ready to serve them

Vision:To grow into a

Rs 20,000 Cr. organization by 2021

Aided by Future Group’s ambition to operate 360 hypermarkets and 4000 small format stores by 2021

Today, we are present in multiple brands

across multiple categories

• Juices & Beverages

• Wafers

• Frozen snacks

• Ready to eat snacks

• Ready to cook mixes

• Sauces, condiments

and dips

• Frozen fresh

• Pulses

• Rice

• Edible oils

• Oils

• Dry fruits

• Flour

• Spices

• Dairy

• Bakery &

confectionery

Today we have

27 brands in

64 categories

Center of the plate brands

Value added oils, dry fruits

Celebrate your youthfulness

Karmiq enables one to choose the desired lifestyle through Karma

Range: health oils, dry fruits – rice bran, canola, range of olive oils, cashew, pistachio, almond, walnut

New Launch: Flavored and coated nuts, Gingerly oil, Grape oil, Walnut oil, Saffron

Vision 2021: Rs 350 Cr

Complete range of Attas – from grains, millets, pulses in flour & various ready to cook forms

Atta for everyone, every occasion

Desi Atta Company is the unifier of all attas, batter, mixes. It enables you to experiment in the kitchen with centre of plate, taking away the boredom from everyday food, while giving you health & nutrition from the grains

Range: 100 variants of attas; 22 variants launched; 40 variants developed & ready

– Single grain straight flours

– Upwaas atta

– Daal / Pulses

– South Mixes

– North Mixes / Marathi

– Tea Time snack mixes

– Dessert Mixes

New launch: India’s 1st Wheat Oats Flour

Vision 2021: Rs 300 Cr

Coming Soon… Wheat Oats Atta

Nature’s goodness intact

Nature’s bounty in its most original form, Fresh & Pure is driven by the motto “Shudhta jo Dikhey”

Range:

– Cooking Medium – oil, ghee

– Hot Beverages – tea, coffee

– Powdered Spices, salt, sugar

– Honey

– Lemon Concentrate

New launch: Green Tea, tea bags

Vision 2021: Rs 330 Cr

Farm to center of the plate

Range of finest products in the country, Quality pulses and spices for the consumer who never compromise quality over price, Centrally sourced & packed to maintain quality, consistency & authenticity for the entire range

Range: Pulses, Cereals, Spices, Sugar, Flours

New launch: Hing, Readymixes, Range in Rice

Vision 2021: Rs 3500 Cr

Best quality premium products

Premium Harvest provides consumer products which are specially picked and top quality, sorted, graded, cleaned, packed

Range: Pulses, Spices, Cereals

New launch: Sprouts Range, Range in Authentic Basmati Rice, Range in Sugar

Vision 2021: Rs 500 Cr

Serving Indian communities their food

Ektaa celebrates authentic community food and gives the modern trade consumer the convenience of getting the food product of their homeland wherever they are

Kasundi is an unique product from the East consumed mostly by Bengalis. The power of the brand Ektaa took the product and created a new consumption across India amongst all communities.

Range: Pulses, Cereals, Jaggery, Kasundi

Vision 2021: Rs 150 Cr

Value added food

Sipping & munching processed food brand

Unsatiable quest for taste

Tasty Treat celebrates your need for giving in to your taste buds

Range – Cookies, wafer biscuits, rusk, jams, juice drinks, instant pasta, chinese – soups, noodles & sauces, ketchup, snack sauce, recipe pasta, macaroni, vermicelli, papad, pickle, khakra

Recent launch – Frozen snacks – punjabi samosa, spring rolls, cocktail samosa

New launch: Extension in frozen snacks, flavors in fruit drinks

Vision 2021: Rs 1500 Cr

Jams, nectars and juice drink

Life’s a Sunkist moment!

A brand from the Orange Growers Association of California, Sunkist, in India FCEL has the excusive license to the brand

Fresh and rejuvenating, these nectars, juices and jams are great in any season.

Range: Fruit Based Drinks, nectars and jams

New launch: Fusion Drink, extension of nectar

Vision 2021: Rs 300 Cr

Love for vegetarian food

Celebration and vegetarianism, by providing season’s best through out the year, fresh, frozen, cut, peeled, chopped & ready to cook

Range – Peas, corn, carrot, recipe ready mixed veg

New launch : Extension in recipe ready – to include international cuisine, Indian regional cuisine, other mixes of recipe ready vegetable requirement, range of fruits, whole, cut, pulp

Vision 2021: Rs 250 Cr

Sauces and dips, chutneys, condiments

Made in Sangi’s Kitchenwith love, authentic recipes & some magic potion!

Sangi’s Kitchen is the magic potion that can make any food yummy. Sangi’s Kitchen traverses the globe and brings out the best recipes and ensures that the taste remains yummy, authentic and original, & home-made.

Range: Coriander Mint Chutney, Tamarind Chutney, Thai Sweet Chilly Sauce, Schezwan Chutney, Pizza Sauce and Pasta Sauce

Vision 2021: Rs 150 Cr

Dairy

High quality dairy products that stand for freshness

Made not manufactured is the brand essence

Range: Flavoured Yoghurts, misti doi, shrikhand, pouch curds, cup curds, tetrapak milk slim & toned, flavoured milk, table butter, unsalted butter, cheese slice, cheese cubes, cheese spreads, block cheese, flavoured cheese, cream spreads

Recent Innovation: Cream Delite - Only Indian cream spread in country, Tetrapak milk, long shelf life milk

Vision 2021: Rs 2000 Cr

Bakery

Bakery

Set up in 1905, the bakery division of Nilgiris provides customers with the freshest possible baked goods imaginable.

We are present across the following categories:

– Breads, Buns, Cakes, Chocolates, Cookies, Rusks, Puffs and freshly baked snacks like Pizzas and Samosas.

Today, under the Nilgiris brand we sell over 600 SKUs across 8 different categories.

New product launches: Artisanal Bakery range comprising of the following products to be launched by May 2016:

– 100% Whole Wheat Twisted Dinner Roll

– Herbed/Multigrain Thin Crust Pizza range

– Onion/Jalapeno Focaccia range

– Refined/Whole wheat flour pita bread range

– Croissants

Patisserie range comprising of various pastries and sweets including chocolate enrobed products to launch by September 2016

Vision 2021 – Rs 700 Cr

Bakery

Home and personal care

Beautiful on the go..

Kara stands for inner beauty and for the woman who knows she is beautiful and does not need dolling up. Helps restore beauty by wiping in goodness of natural ingredients of skin care products, while wiping out dirt, grime & sweat. All on the go!

Range: Refreshing Wipes, Skin Care Wipes, Baby Care Wipes, Hand Sanitizing Wipes

New launch: Nail Polish Remover, Fairness Wipes

Vision 2021: Rs 250 Cr

Gandagi ki happy ending

Brand empowers the housewife with the ultimate weapon to emanate purity – “Shuddhikaran”, without a doubt

Range: Toilet Cleaners, Phenyl, Disinfectant Floor Cleaner, Air Fresheners

New launch: Herbal range of cleaning products

Vision 2021: Rs 850 Cr

Personal hygiene with mother’s care

Range: Hand Wash, Disposable Paper Product, Aluminum Foil Cling Film

New launch: Entire range of paper products, kitchen disposables

Vision 2021: Rs150 Cr

Pray bless and live..

Pratha fulfills the ritualistic needs of consumers. It helps in to bring in Aspiration, Sanctity, Rejuvenation, Serenity and Purity by the means of praying

Range: Agarbattis

New launch: Dhoop, Pooja Samagri& Pooja phool

Vision 2021: Rs 100 Cr

Think Skin seeks to democratize all current premium products of personal wash which are seen as expensive and bought as indulgence amongst the masses through innovation in product

New launch:

•Women’s range

•Value added range

Personal care – body wash

Vision 2021: Rs 100 Cr

We will also introduce new brands and products in emerging categories through partnerships with leaders and by creating

a strong manufacturing and sourcing base

Coming Soon…

India’s premium oat grain

Placing Oats in the staples basket of Indians, freeing it from the “packaged” foreign food shackles

Creating an umbrella oats that stretches across 4 product forms

– Oats atta

– Instant and cut oats

– Oats grain

– Masala Oats

Vision 2021: Rs 250 Cr

Swiss Tempelle

• Co-created by leading personal care company Mibelle AG (Migros Group) of Switzerland and FCEL, Swiss Tempelle brings a unique range of personal care products that marry the beauty traditions of Switzerland and India

• It’s origins lie in coming together of the botanical exotica from the alps of Switzerland with Indian herbs to create luxurious infusions that delight both the skin and senses

Ingredient Story

• FusionSecretsTM is the Indo-Swiss fusion of beauty ingredients and expertise

• A cross-pollination of the botanical gardens from India and Europe echoing the known beauty secrets infused with new layers of luxury

New partnerships…

LT Foods has been a leading processor of rice and other specialty foods in India over 25 years

A play in rice with the leading global experts - LT foods

Capital Foods is setting up a noodle facility at India Food Park

New manufacturing facility…

The facility, powered by the finest machinery,

processes oats under the provision of technical

experts. It also offers a supreme range of

products that are unmatched in flavor , texture

and nutritional values

Invested in a state of the art facility to manufacture oats in Sri Lanka

Acquired land in Nagpur for setting up new manufacturing facilities for processing of Toor and Urad Pulses

Sorting and Grading of Kolam rice and Integrated Rice Mill

Have planned Units for Groundnuts, Poha, Jeera, Whole Spices, Chana and additional facility for flours in North and East India

Upcoming manufacturing facilities

Strong research and food technology team

Global sourcing network

State of the art infrastructure and manufacturing

Strong logistics and supply chain network

A re-imagined vision to distribute all our brands and categories

So, what makes us the industry leader?

Research & testing

We work with the best labs to develop and test our food products

Sourcing hub

India – Over 300,000 tons of agri commodities are sourced from 51 locations across multiple categories ranging from rice, wheat, oil, dry-fruits, fresh produce, sugar, pulses and cereal etc.

International - We also operate from offices in Dubai and Canada to source the best of the world produce

World Class integrated food processing infrastructure

Direct Farm Connect

Industrial Plots

Wide range of processing facilities

Conducive Eco System

Ambient & Temp controlled storage

Packhouse

Freezing

Silos Flour Mill

Pulping Testing labs

Distribution – Future Group and beyond

Building a unique distribution strategy for our brands and products to be present at multiple touch points :

- Over 650 Future Group stores

- Digital franchisees of Big Bazaar Direct

- FCEL brands are now available at Star Bazaar, Tata and Tesco Enterprises

- Supplier of Fruits & Vegetables to most modern retailers

- Recently started distributing some of our food brands through the general trade network in Varanasi

- Our personal care brands to be available at 10,000 General trade stores across the country riding on the Kara network

- Organised wholesale and cash & carry

Partnership with Rajasthan Government

• Provide multi brand Food and FMCG products to Fair Price shops of Rajasthan through Annapurna BhandarYojna

• Currently distributing products through 1000 PDS stores in Rajasthan. To expand to 5000 PDS stores by July 2016

Modern retail is driving the adoption of new categories…

Through the Future Group ecosystem we account for 10% ofcereals sale in India, 12% of total olive oil sold in India, 12%of the sale of cheese and soy milk in India

We also account for 12% of liquid toilet soaps, 11% of floor cleaners and 10% of all air fresheners sold in India

We believe that FCEL brands will account for 70% of the sales in categories where our brands have a presence

Supply Chain As A Competitive Advantage

Aims to become the lowest cost FMCG supply chain in India.

Supply Chain accounts for around 13% of total product cost.

Along with our specialized subsidiary, FSC, the company aims to bring this down to 5% or less.

Supply chain and logistics network

• Only Supply Chain in India to have -

– Modern warehousing infrastructure

– Express Transportation across India

– Cold Chain Warehousing and transportation

– Commerce last mile Delivery

– GST Ready infrastructure

• 10 million sqft area under warehousing

• 25 large Distribution centres and various small DCs

• Operating 2000 trucks

• Reach in 574 districts out of 649 districts in India

• Branches in 120 cities

• Serving 20,000 pin codes

Supply chain and logistics network

Forging partnerships with the best

Switzerland India

Switzerland United KingdomUSA-India

California USA

USA

A revolutionary management concept of Holacracy is being implemented for the first time in India that

will enable us to do multiple things at the same time.

At FCEL, this new world management style will help blend wisdom and experience with the agility

and spirit of a start up.

Holacracy

Pyramidsvs

Circles

Holacracy or holistic democracytakes the power traditionally reserved for executives and

managers and spreads them across all employees

FlexibleOrganisationalDesign

New Meeting Formats –Action Oriented

More anatomy to teams and individuals

Unique Decision making process

Keeping FCEL always ahead and innovating for India, is our team of ethnographers, brand experts and behavioral thinkers who endlessly watch behavior on the shop floors, in kitchens of India and follow food trends and emerging patterns and aspirations

Understanding Indian memes

By understanding food aspirations and serving the thali of the modern Indian, we will drive Consumptionand in turn Development

… and make India regain the

Sone Ki Chidiyatitle once again

Thank You!