In House SEO: Building Brands that Drive Millions of Users Through Search EnginesJason Nazar, CEO Docstoc @jasonnazar

Key Stats

Document Library

30 Million+ Documents

10 Million+ Views of Embedded Docs / Month

Docstoc Overview

Formula for Long Tail SEO

In House SEO: Long Tail

Site Architecture +

# Pieces of Content +

In-links

URLs; Title Tags; H1 Tags;

Content on Page; Discoverable Content

Unique ContentQuality ContentLong Tail Terms

# of Pages Indexed

# of LinksQuality of Links

Links to Long Tails Terms

SEO is a Team Culture Not a Job Description

In House SEO: Team Culture

•Everyone is responsible for SEO

•Bring all knowledge in house

•Part of every product decision

Tool Box

In House SEO: Tool Box

Keyword Generation

Google Keyword Tool WordTracker, SEO Book SpyFu SEM Rush Compete.com Keywords Yahoo BOSS

SEO Performance Analysis

Still #1: Google Analytics Webmaster tools Internal/referrer search

keywords logs Internal activity tracking tools Drive by RankAbove SpyFu ReconFiles

In House SEO: Metrics

# Indexed Pages # Pages Indexed / Day

% Pages Ranking Top 100 Results Pages/Terms on First Page Results Position of top 20% of Keywords Pages Indexed / Total Pages

# In-links / Pages Indexed

Key Metrics