getting rcs done as an in-house seo | searchlove 2012
DESCRIPTION
Presentation from Searchlove London 2012TRANSCRIPT
From Agency to In-‐House
Ge3ng S**t Done as an In-‐house SEO
Ge3ng RCS Done as an In-‐house SEO
Ge3ng RCS Done as an SEO
Jus>n Briggs Head of SEO & Social, Big Fish
Jus>n Briggs Head of SEO & Social Media
Biggest lesson learned going in-‐house?
I was a bad consultant.
Didn’t have the experience to fully empathize with my clients.
Average >me to complete SEO task: 1.5 years.
Relaunching PlaUorms
BoVom of Funnel (Content Retarge>ng)
hVp://jus>nbriggs.org/content-‐based-‐retarge>ng-‐strategy
Intelligent Merchandising
hVp://jus>nbriggs.org/handling-‐internal-‐tracking-‐without-‐cloaking
Keyword Cannibaliza>on
hVp://jus>nbriggs.org/impact-‐of-‐keyword-‐cannibaliza>on-‐beyond-‐the-‐seo
August ‘11
PC/Mac CE
$900,000+
Haunted Manor: Lord of Mirrors
Top Evidence Studios
$2,000,000+
September ‘11
PC/Mac
$3,000,000+
May ‘12
iOS Cloud
2013
? 2013 2013
Android
2013
?
2013
Link Building
Make It a Sure Thing
hVp://robinade.tumblr.com/post/21055825462/third-‐set-‐of-‐avengers-‐dresses-‐you-‐can-‐see-‐the
Temporal Events For Causes
Get Community Buy In
Also built rela>onship with geek and feminist writers. Asked if they’d help
spread the word. (Send outreach emails.)
Support The Cause (Formally and Informally)
Acquired more links for GGC than Big Fish
The Asset & Interview Tac>c
Create Great Products
This guy made Bioshock.
Cau>on: Nega>ve side-‐effects of awesome products
There is even an adult star who blogged about our games
Sorry for those links MaV… but they’re actually legit.
Create Sneak Peeks
Create Serendipity
How Bruce Campbell got me links.
Take Your RCS Offline
Always Have a Landing Page
Have Fun
Scholarship
Stop doing this like spam.
Never asked for this. Link earning.
Be Great to Your Community
Thanks! Ques>ons?