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DIRECTOR'S LETTER

February 2014! How did that happen? Of course, I am missing temperate weather, but it also seems like just yesterday thatthe Center for Social Value Creation was a seed of an idea at the Smith School. Indeed, the Center for Social ValueCreation turns FIVE this year. Yes, the Smith School has much to celebrate in 2014 as we reflect on a journey that beganwith a belief that business can change the world and that our students will be the leaders to redefine the role of business insociety. We are privileged to work with the brightest students, faculty, alumni, businesses and community leaders by activelyengaging in cutting edge models that co­create economic, social and environmental value. In the coming months, we willshare more about our impact over the last five years and how you can celebrate with us!

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IN DEPTH The Wave of Peruvian Social Entrepreneurship

Almost nine months into my Atlas Corps Fellowship in the U.S., I am starting to think of home almost constantly. Watchinglive­streamed Peruvian news on my computer every morning and smothering most of my food in the yellow pepper sauce Ibuy at the Mundo Latino Market hasn’t been enough to calm the nostalgia. What has made it even worse is the constantflow of disappointing news I’ve received from my country. Things like the social and environmental effects of illegal goldmining, a total disregard for the lives and culture of indigenous people for the sake of fossil fuel exploitation, andscandalous harm to the marine environment by the fishing industry have saddened many of my days. However, there is onething that has kept me from giving up on the future of my dear Peru: the rise of social entrepreneurship. There’s both goodand bad news; which do you want to read first?

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WHAT'S NEW :

6TH ANNUAL SOCIAL ENTERPRISE SYMPOSIUM

The 6th annual Social Enterprise Symposium (SES14) returns to theUniversity of Maryland on Friday March 7, 2014! Unlike any otherevent on campus, the Symposium explores the role of business increating economic prosperity and lasting social and environmentalchange. This year’s event will feature two keynotes, a series ofbreakout sessions and workshops, and our first ever Do GoodVentures Showcase. The 2014 theme, “Don't Hold Back”, is aprompt to the millennial generation: What could be accomplished ifanything was possible, and we used our unique talents to forge fearlessly forward ­ without ever holding back? See the fullSymposium line up by visiting ter.ps/ses. A big 'THANK YOU' to Symposium Sponsors and Partners, including: NewDayUSA, Earth Color LLC, and PwC!

NEW MBA COURSE IN BALTIMORE

In keeping with our commitment to experiential learning and usingthe tools of business to effect positive change, CSVC has partneredwith UMD's School of Social Work to provide a one­of­a­kindclassroom opportunity to Masters of Social Work and Masters ofBusiness Administration students. In cross­disciplinary teams,students will develop an understanding of community wealthbuilding through entrepreneurship. Specifically, students will focuson the application of the Evergreen Cooperative model and itscapacity to create transformative community change in low­incomeurban areas.

Over the course of the semester these teams will put the conceptsinto practice, analyzing community needs in West Baltimore andgenerating comprehensive feasibility studies around business opportunities in the area using the business model canvas.This work will shape West Baltimore’s and the broader community’s investment in worker­owned cooperatives as thestudents’ research and recommendations will be a crucial step in realizing the opportunity. If you are interested in learningmore about this Community Wealth Building class or our partnership with the School of Social Work, please reach out toSara Herald ( sherald@rhsmith.umd.edu).

CSVC CO­HOSTS DO GOOD CHALLENGE

The Do Good Challenge is set to launch on February 10th! This 8 weekprize competition inspires Terps to make the greatest social impact theycan for their favorite cause. Students team up to volunteer, fundraise,promote awareness, or advance their own social enterprise during aneight­week period. The Challenge will conclude with the Finals in latespring where teams have the change to win $5,000 for their cause orventure. This year CSVC has partnered with the Center for Philanthropyand Nonprofit Leadership in the Public Policy School to create twoseparate tracks that teams can enter. The projects track is for students todo as much “good” as possible for a cause during the eight­weekChallenge. The Ventures track is for Student­led social enterprisesleveraging the Challenge to scale their long­term impact. Learn more bychecking out the Do Good Challenge Website: dogood.umd.edu

MARYLAND SOCIAL ENTREPRENEURSHIP CORPS

For the second year, CSVC is supporting Maryland SocialEntrepreneurship Corps (MSEC). MSEC is a unique eight week, ninecredit study and internship program that will teach students the basicprinciples of social entrepreneurship through courses, case studies,discussions, and hands­on, practical experience. The program’s missionis to combat poverty across Latin America by supporting smallcommunity­based businesses.

This summer students will be traveling to Nicaragua or the DominicanRepublic with the opportunity to make a direct and measurablecontribution to rural development work in Latin America; gain first hand experience with the challenges and opportunitiesinherent in social entrepreneurship; and develop skills in applying business solutions to real world social issues. Allstudents accepted are guaranteed a $2,000 scholarship toward the program. Applications are open until February 15th so ifyou know anyone who’d be interested, be sure to send them to the program website.

STUDENT CONSULTING OPPORTUNITIES: CHANGETHEWORLD.ORG

Interested in consulting for a nonprofit? Looking for an opportunity toenhance your resume? APPLY NOW to become a Student Consultant forthe Spring Semester!

ChangeTheWorld.org (CTW) is a social venture consulting program inwhich undergraduate and graduate student teams collaborate withnonprofits to find solutions to their most pressing issues. CTW matches teams of student consultants to work directly withour nonprofit members on semester­long business consulting projects.Consulting projects are typically in one of thefollowing functional areas: Marketing, Strategic Planning, Information Systems, Operations, Human Resources, Finance,Accounting, and Organizational Development. Student Consultant applications are due by Sunday, February 9, 2014.

Please review the project options, then complete the application and send your resume to Pammi Bhullar(pbhullar@rhsmith.umd.edu) by Sunday, February 9th. The subject title of your email should read "Last Name, CTWConsultant Resume." If you have any questions please contact Pammi Bhullar. We’re excited to work with you to create abetter world through business principles!

RECAP :

CHANGETHEWORLD.ORG STUDENT SHOWCASE

Center for Social Value Creation and ChangeTheWorld.orgcelebrated the Fall 2013 semester of social venture consultingprojects at the University of Maryland's Smith School of Business!During the fall semester, 56 undergraduate and graduate Smithstudents took on a total of twelve nonprofit consulting projects.During this time students tackled business consulting challengessuch as creating university campus marketing plans, five­yearstrategic plans, financial models focused on sustainable revenuegeneration, and measuring programmatic outcomes. Studentsworked with nonprofits from across the country, and on this eveninghad the opportunity to showcase their work! Read more about the showcase here and see pictures from the event here.

2ND ANNUAL COLLEGE PARKSUSTAINABILITY JAM

The Center for Social Value Creationand the Academy for Innovation andEntrepreneurship hosted the 2ndannual College Park SustainabilityJam ­ a weekend long engagementaimed at creating new, real­worldideas to promote and advancesustainability. Using the principles ofDesign Thinking the College ParkSustainability Jam was part of a globalJam movement that connected"Jammers" from all backgrounds, levels of experience, and parts of the world. The purpose of the Jam was to learn aboutdesign thinking, build new ideas, explore our understanding of sustainability, meet cool people, work hard, and HAVE FUN!The end result was a set of "workable prototypes" that we uploaded to an international shared database (protected by acreative commons license) and published to the world. Read more about College Park Sustainability Jam here and seepictures taken during the event here.

SOCIAL IMPACT CAREER WORKSHOP SERIES CAPSTONE

The Social Impact Career Workshop series, co­hosted by Center forSocial Value Creation, Office of Career Services, and co­founder ofMore Than Money Careers, Mrim Boutla, taught Smith students howto translate experience and education into a career path alignedwith their personal values. Workshop 3 – “Get Networking” ­ was thecapstone event to this three part series where Smith students hadthe opportunity to meet and network with Smith alumni who are nowimpact­driven professionals. Workshops 1 and 2 blended practicalexercises and mobile technology to strengthen studentsunderstanding and help them engage with career resources at Smith. The students were than able to apply these lessons inreal networking situations in workshop 3. Read more about Workshop 3 here and see pictures taken during the event here.

UNILEVER WORKSHOP

The Center for Social Value Creation hosted Unilever for adiscussion on their sustainable supply chain work andSustainable Living Plan. Matt Algar, Logistics Director for NorthAmerica, gave a brief presentation and then facilitated aninteractive case activity, asking teams of students to thinkthrough a redesign of Lipton tea packages. See pictures takenat the event here.

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DIRECTOR'S LETTER

February 2014! How did that happen? Of course, I am missing temperate weather, butit also seems like just yesterday that the Center for Social Value Creation was a seedof an idea at the Smith School. Indeed, the Center for Social Value CreationturnsFIVE this year. Yes, the Smith School has much to celebrate in 2014 as wereflect on a journey that began with a belief that business can change the world andthat our students will be the leaders to redefine the role of business in society. We areprivileged to work with the brightest students, faculty, alumni, businesses andcommunity leaders by actively engaging in cutting edge models that co­createeconomic, social and environmental value. In the coming months, we will share moreabout our impact over the last five years and how you can celebrate with us!

For now, I would like to personally invite you to attend the Social EnterpriseSymposium on March 7, 2014 from 10 – 6 PM at Stamp Student Union in CollegePark. The 2014 theme, “Don't Hold Back”, is a prompt to all: What could beaccomplished if anything was possible, and we used our unique talents to forgefearlessly forward ­ without ever holding back? Join David Bornstein, Reiner Hengstmann (PUMA), Paul Bugala (CalvertInvestments), Jeff Senne (PWC), UMD student social entrepreneurs and many more to inspire, learn, discuss, and create thefuture together. Register now to join the region’s largest conference bringing together students, professionals and industryfor unparalleled access to the changemakers and thought leaders of today.

In this newsletter, you will meet Susan, Nadine and Protiti in our Spotlights. I hope you will also take a moment to readEduardo Salazar’s In Depth essay on Social Entrepreneurship in Peru to gain a new perspective from the field. We sharethe successes of our ChangeTheWorld.org program with 56 student consultants serving 12 non­profits on business­criticalissues. And congratulate the Smith Undergraduate Net Impact chapter for its “Chapter of the Year” Award!

As I highlight just a few of the programs and events from Fall, we are already transitioning into spring initiatives. One of ourpilot programs this semester is a joint course with the School of Social Work. Together, MBA and MSW students areassessing the feasibility and viability of launching community­led cooperatives in West Baltimore as part of a communitywealth building initiative. Key stakeholders include anchor institutions such as the University of Maryland, the citizens ofWest Baltimore, community organizations, small businesses, local philanthropists, and government agencies. This is anexciting endeavor for all of us!

I hope you enjoy reading the Winter 2014 Quarterly Newsletter. On behalf of the entire CSVC team, we look forward toseeing you at the Social Enterprise Symposium!

Warmest Regards,

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IN DEPTH

The Wave of Peruvian Social Entrepreneurship

Written by Eduardo Salazar, Atlas Corps Fellow from Peru serving atthe Center for Social Value Creation

Almost nine months into my Atlas Corps Fellowship in the U.S., I amstarting to think of home almost constantly. Watching live­streamedPeruvian news on my computer every morning and smothering mostof my food in the yellow pepper sauce I buy at the Mundo LatinoMarket hasn’t been enough to calm the nostalgia. What has made iteven worse is the constant flow of disappointing news I’ve receivedfrom my country. Things like the social and environmental effects of illegal gold mining, a total disregard for the lives andculture of indigenous people for the sake of fossil fuel exploitation, and scandalous harm to the marine environment bythefishing industry have saddened many of my days.

However, there is one thing that has kept me from giving up on the future of my dear Peru: the rise of socialentrepreneurship. There’s both good and bad news; which do you want to read first?

The Bad News First

The bad news, in my humble opinion, has arisen from a blind trust in our exceptional economic performance in the lastdecade. After the economic debacle of the 1980’s, which made inflation reach world record levels, the only thing Peruvianscared about was surviving this scenario. Fortunately, we were able to weather this crisis situation, and return to ‘normalcy’around 2000. During this time Peru became an economic leader in the region.

Nowadays, the social turmoil of the past has been forgotten and trust in the “trickle­down effect” is strong. Our GDP issteadily growing above regional standards and foreign investment is only shaken by uncertainty in polarized electoralperiods and other isolated events. Things seem to be going fairly well if one looks solely at economic performanceindicators but taking a deeper look into society, one notices that certain aspects may not be so good.

Take, for example, the case of education. The morning of December 3rd, 2013 brought confusing news via El Comercio,one of Peru’s most important newspapers. On the front page of this trusted news source were two vastly conflictingheadlines: one about Peru’s ranking as the world’s best culinary tourism destination; the other highlighting Peru’s status asthe worst ranked performer in math, science and reading, according to the 2012 evaluation done by the Program forInternational Student Assessment.

Examples like this one, the prevalence of poverty in mining regions, or extreme pollution of the Amazon basin by petroleumcompanies, tell us that there is something wrong with the way economic growth has been managed. Generating economic

growth is not a desperate measure any longer, and Peruvian’s need to begin shifting their mindsets from saving oureconomy “by any means necessary.” The social cost is just too high.

The Good News

The good news is that an increasing number of young people care about social impact. This new generation of Peruvianswants to add onto the accomplishments of earlier generations by combining an entrepreneurial spirit with a commitment tosocial impact, to change the face of poverty and environmental degradation in Peru. Since working with the Center forSocial Value Creation, I’ve been able to take a new perspective on the power and role of business in creating social value,and from this vantage point have been able to identify the beginning of a new wave of Peruvian social enterprises. Thesesocial enterprises are represented by passionate leaders who strive to solve diverse problems, using a variety of differentbusiness models.

Just a sample of some of these enterprises includes an organization called Ruwasunchis (Quechua for ‘Let’s do it together’)that aims to improve the lives of Peruvian families displaced by terrorism by, among other things, empowering women withentrepreneurship skills. Ruwasunchis also creates access to market networks for these budding entrepreneurs through oneof their projects, Ayllu Ruwasunchis, which enables them to sell knit products at high­end boutiques and restaurants inLima, a prospect that prior to Ruwa would have simply been a dream.

Another example is Yaqua, a social enterprise that sells bottled water and invests its profits in projects dedicated toestablishing access to clean drinking water and sanitation in impoverished areas of Peru. With stealthy marketing tacticslike clever videos of people getting into situations that direly required a drink of water rotating in social media and productplacements in a popular TV show for teenagers, Yaqua started gaining traction. Most importantly, their first project to providedrinking water and sanitation to the town of La Libertad in the Huancavelica region of the Peruvian Andes is underway.

But it’s not only young Peruvians who are part of this new generation of change agents. People like Albina Ruiz, AshokaFellow and Skoll Foundation Entrepreneur, have been making strides for a long time. Albina’s organization CiudadSaludable has been dedicated to waste management in Lima since 2001. Having established a waste management systemthat is more dependable and less expensive than that of municipal governments, Ciudad Saludable is now a viableorganization offering income­generating micro­enterprises at every stage of the waste management cycle. These offeringsare now benefiting the health and well­being of more than 6 million people living in Bolivia, Brazil, Colombia, Mexico, Peru,Venezuela, and India. Not yet satisfied, Mrs. Ruiz has also launched Peru Waste Innovation, a for­profit spin­off of CiudadSaludable that does social responsibility, environmental, and waste management consulting for corporations working onthe mining, petroleum, energy, construction, transport, and agriculture sectors in Peru.

These are just a few social enterprises among many organizations working for social impact in Peru, be it through nonprofitefforts, sustainable business practices or just generating awareness. They are a reflection of the Peruvian entrepreneurialspirit combined with social concern. They are a promise of a better future where we will reach real progress by balancingeconomic growth with social development in my country.

Not all problems are solved in Peru. Individual small scale solutions won’t have the impact to correct the damage done bythe unbridled drive to generate economic growth without regarding social costs. However, this new wave of organizationsdedicated to social impact will hopefully swell up into a tsunami that will change mindsets and have enough impact to turnthings around.

After all, Peru is known by all surfers for its awesome waves. Here’s to all the changemakers and entrepreneurscontributing to the swell. Surf’s up!

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ALUMNI SPOTLIGHTAn Interview with Susan Frost, Smith Alum and Manager ­Management Consultant at PwC

Written by Blake Carlton, MBA/MPP Dec, '14

Frost is a Certified Sustainability Manager (CSM) and a versatilemanagement consultant with expertise in leading cross­functionalteams in understanding how to define and implement strategytransformation, performance management, and changemanagement programs. As a manager in PwC’s Public SectorPractice (PSP) she has extensive experience in sustainabilityinitiatives across the Federal Government. In addition to her M.B.A.degree, she is rounding out her skills as a part­time student in anEnvironmental Policy and Management M.A.S. program focusing onsustainable development, energy and sustainability in regulatoryand policy issues, as well as alternative financing options.

CSVC: Tell us a little bit about yourself. Specifically, what was your career path both before and after receiving your MBA atSmith?

FROST: My undergrad was at Wesleyan University, where I was a psychology major and I kind of fell into banking. M&TBank came recruiting on campus for a leadership development program. I had no idea what I wanted to do. It was my firstinterview and first offer, so, “why not?” I moved to Baltimore to join M&T Bank and realized that it was the wrong “green” forme. So, I decided to get my M.B.A. at Smith as a part­time student. Through my cohort connections I was introduced to theGreen Manager at Under Armor.

Through coffee chats, the Green Manager and I designed a greenhouse gas footprinting and reduction project to occupy myevening hours. That got my foot in the door into sustainability. In addition, at Smith I focused my case studies onsustainability projects. Thanks to this experience, PwC found me on LinkedIn and I have been with them for the past three­plus years, managing sustainability projects across the Federal government.

CSVC: You are a specialist in people and change management and even published a white paper entitled “Federal RealEstate & Sustainability: The importance of a people and change strategy to achieve results” for PwC. Please speak to yourcombined interests in both human capital and organizational change management and how that relates to sustainabilityconsulting for clients. What does that role entail on a daily basis?

FROST: A lot of my projects at PwC deal with real property portfolio management. When we talk about sustainable buildingsand the efficient use of resources, we find that the most efficient buildings are the ones without occupants. We can build thegreenest buildings with the newest technologies, but when the building is turned over to the occupants, tenets and facility

managers, we tend to lose that efficiency very fast. It’s the people factor. It turns out that 98% of change­related criticalsuccess factors depend upon people. This is why we recommend clients consider incorporating change managementinitiatives into sustainability programs. That approach is not a one­size­fits all but is highly dependent on our client’sobjectives, processes, and culture.

CSVC: Please describe the changes you’ve implemented at PwC and observed throughout the industry as they and manyother organizations start sustainability and social value creation departments.

FROST: PwC has identified five Megatrends for 2014, including 1) Demographic Shifts, 2) Shifts in Global Economic Power,3) Accelerating Urbanization, 4) Technology Breakthroughs and 5) Climate Change and Resource Scarcity. Regarding myfavorite topic climate change and resource scarcity, we are identifying the implications of the needed resources to fueleconomic growth and feed the growing population. These implications can range from the means of how resources aresourced, how conflicts and political tensions are addressed and how regulations are implemented.

That’s the high­level view. The conversation that we’re having here in DC is how do Federal Agencies prepare, react andrebuild from the impacts of significant and sustained changes in climate while continuing to support their mission, programs,and operations at an acceptable level. Our approach involves three phases in addressing this question: preparing a riskassessment and action plan, engaging stakeholders, and increasing awareness on a global scale.

CSVC: Both from an internal perspective of PwC and from the perspective of a consultant to external clients, how do youassist clients with mitigating the perception of “green washing” their business?

FROST: I think the process of avoiding “green washing” is an honest attempt to measure and quantify sustainable value andthen to communicate that performance to stakeholders through transparency. Companies like Patagonia do a great job atthis. I don’t know if you’re familiar with their Footprint Chronicles. If you order a jacket from them, you can follow that ' supplychain process including the source of the materials and related environmental assessments. This data mixed withtransparency is a step to mitigating the perception of “green washing.”

At PwC, we create models to help track financial and non­financial impacts and various sustainability initiatives in anorganization. This goes beyond the discussion of energy management ­ it’s very easy for companies and organizations toput a value on energy management. There’s cash attached to it and it’s easy to track. It goes beyond cash flows and definesand measures non­financial impacts, whether it be – employee satisfaction, work place diversity. There is a great PwCarticle that digs into this topic ­ Sustainability valuation: An oxymoron? You should be able to google it.

CSVC: I understand that PwC works with clients to help build sustainable communities and cities (e.g., climate changeresilience, economic stability/growth) around the globe. Please describe some of the consulting PwC performs fororganizations leading international development projects.

FROST: I talked about the Megatrends earlier. One of them is Accelerating Urbanization. PwC is ranked as one of theleaders in consulting for smart cities. A lot of that growth is starting to take place in Asia and Africa. We help clients withmega projects to help build city infrastructure. These projects span across a variety of areas including education, health,security, resources and employment to help with an economic spur. It’s a really exciting time to be working at PwC.

CSVC: What did you learn at the Smith school that has helped you the most in your career so far? Is there anything that youthink you would have done differently while you were at school?

FROST: I took away a broad set of skills that allows me to have thoughtful discussions across many different topics that areimportant to my clients and to PwC business. So, with that, I can have a conversation from a marketing perspective and thenswitch to a discussion about financials.

I would attend more of the extracurricular events outside the classroom. I was a part­time student, working during the dayand going to class at night, and, to be honest, joining an event on a Saturday was not of interest. But, looking back, thebiggest value I have from Smith is my network. I would take the opportunity to sacrifice a little bit more time to meet newpeople outside of my cohort.

CSVC: What other advice would you give to students who want to be involved in sustainability and social value creation?

FROST: Be passionate. In sustainability, you’re essentially a forever student. On a day­to­day basis, sustainability ischanging – what it is, what’s important, and this changes from client to client. You need to have that passion to be persistentand flexible as sustainability evolves. When I speak with people looking for a career in sustainability, it’s a value add if I cansee that passion.

CSVC: Can you tell me a fun fact about yourself?

FROST: My idea of fun is running and biking. I think sustainability is a lifestyle and my passion for running and biking,especially out in the woods, is my reconnection with nature. Also, I’m on a plant­based diet. One of the reasons why I chosethis diet is to lessen my environmental impact. As a joke, some people call me Sue­stainable.

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STUDENT SPOTLIGHT

Nadine Payne, MBA Candidate 2015

Written by Ryan SteinbachCSVC: Tell us a little bit about yourself. Specifically, what was yourcareer path before you came to Smith?

PAYNE: I am coming to the MBA program from Law School andafter several years practicing as an attorney. I did securitieslitigation. But in the course of that, I started volunteering withmicrofinance institutions and attending microfinance events. I cameto realize that I really had an interest and a passion in what financecan do as a development tool. So with that I realized that I needed toshore up some quantitative skills and business school was theplace to do that.

CSVC: Why did you decide on Smith’s MBA program?

PAYNE: When I first started looking at business schools, there were only a few schools that really had microfinance as apart of its big name advertising. And at the time, Smith had just started the Center for Social Value Creation. In 2009 Iactually attended an MBA conference at Smith and decided that I wanted to go to a school that had this kind of center. I’mlocal Maryland and you guys had what I wanted in the sense of having exposure to that type of program. That’s whyMaryland ended up on the top of my list. CSVC: What specifically draws you to microfinance?

PAYNE: Although I’m a citizen now, I’m a naturalized citizen. I was born in Jamaica. I came to the United States when I wasseven. One of the social structures that we have in Jamaica is a lending system. We didn’t call it microfinance. There was noterm for it. But it was the way that you saved for school uniforms, the way that you paid for additions to your house, and allsorts of other things. Each week or each month you put in a certain amount of money into a pool and at some point you got apayout. That’s how my mom paid for me and my brothers and sisters to do things. And when we came here, it was still asystem that all of the immigrants continued. That’s kind of why I understand and have a passion for microfinance. I’ve seenwhat it does. Once I started reading about it, I was like, “wow, that’s exactly what we do.” It’s a circle in a way. It’s going backto what I understand and making an impact in that space.

CSVC: How has your time at Smith affected or changed your attitudes toward that initial passion for microfinance?

PAYNE: School is distracting, especially first semester of business school. There’s so much that’s just about the core andthe foundation of being here. It’s very easy to get on that treadmill and just stay there. Why you came gets lost in the sauce a

bit. You’re not thinking about why you’re here while you’re studying for finals. You’re thinking, “I really want to do well onfinals so I can get to the next thing so I can take the next test.” All of these things are important because it’s not just aboutyour passion; it’s about the whole process. But it’s very easy to get distracted from what you came here for. Becoming moreconnected with the center has helped with that a lot. Being back in the mix of that world and the policy world a little bit ishelping me manage it better now. I’m making more of a concerted effort to stay engaged in the things that brought me hereand then do the work to be here and to be successful.

CSVC: You’re on the center’s thought leadership team for the Social Enterprise Symposium. Tell me a bit about the sessionyou’re working on.

PAYNE: Our session is ‘Investing for Impact: What is Responsible Finance?’ The goal is to talk about the idea of havingyour return on investment be a social impact as well as a financial return. Where we’ve gotten really lucky are the speakersthat have confirmed. A Senior Sustainability Analyst at Calvert is just one of our speakers who are actually practitioners inthe space. We’ll be able to have a conversation with people who know the space and can tell us how exactly a company ora fund or an investment can be used for these multiple purposes. I’m very, very excited to be a part of it and pick theirbrains.

CSVC: What other activities are you involved at Smith?

PAYNE: I am a part of the CSVC Social Venture Practicum actually. My team’s task is to work with a former McKinseyconsultant who went to Sri Lanka. She is opening an orphanage there and we are helping her create a go­to­marketstrategy for products that the women will benefit from. We actually had our first meeting with our advisor yesterday. Thescope of it is really big but I’m very excited to actually get involved in some of the work that brought me back to school. AndI’m going to China. I’m not sure on the details yet, but from the application, we’ll be constructing a business plan inconjunction with a partner University in China. And then we’ll be doing the competition and presentation part of it in the tendays that we’re in China. So I’m beside myself excited about that.

CSVC: What advice would you give to students interested in using their careers to make a difference?

PAYNE: You don’t have to sacrifice your appreciation for a certain quality of life to do good. I think this is a hurdle especiallyfor business school students. You’re not coming here because you’re purely altruistic. There is an appreciation for thenature of the process that you’re engaging in. Recognize that it is okay to have an understanding and an appreciation for acertain quality of life and that it should not be an obstacle for why you don’t pursue doing good in the world as well. Thinkbig and include a certain bigness for your own life. Open your mind to the possibility that you could actually do both.

CSVC: What are your hobbies? Can you tell us a fun fact about yourself?

PAYNE: I love the theatre. School is making it incredibly hard to appreciate the theatre because it’s expensive. I’m also abig reader and I really love science fantasy books. I’m also fascinated by Japanese and Korean horror.

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FACULTY SPOTLIGHT

Protiti Dastidar, Tyser Teaching Fellow

Written by Peter Novak

CSVC: As a Tyser Teaching Fellow at Management & Organization Department, whatare some of the projects you’re working on right now?

In addition to teaching management classes at the graduate and undergraduate leveland her other initiatives, Protiti is involved in supporting and advising consultingprojects for the Center of Social Value Creation (Smith X) as well as for the DingmanCenter for Entrepreneurship. Protiti is also serving as an advisor for both the MBA andUndergraduate Consulting Club.

CSVC: Where do you see social value creation and social entrepreneurship beingpart of that journey?

Protiti has been widely involved in the consulting world for many years. She has enjoyed it for, among other reasons, thediversity of the projects she gets involved in. Her involvement in projects related to social value creation have added to herdiverse consulting experience. They have posed new and different challenges. In addition to providing new experience,these projects have been fulfilling her emotional need to give back.

CSVC: What are some projects you've worked on beyond teaching?

Throughout her career, Protiti has been involved in variety of consulting projects for various for­profit as well as non­profitorganizations. For example, she worked on projects for the UN, KPMG, Special Olympics, McCormick, Jewish communityetc.

CSVC: What advice would you give to students interested in social value creation?

Even though the social value creation field has been very trendy in the past several years, Protiti suggests that students donot only focus on projects and companies involved directly in the social value creation field. If that is the case, they could bemissing out on many other interesting opportunities since not all projects are only black and white. Many standard for­profitbusinesses have socially and environmentally responsible initiatives which students can find very interesting andrewarding. Protiti believes that every firm can make a difference.

CSVC: When you are not here working with students and undergraduate opportunities, how do you like to spend your time?

In her free time, Protiti enjoys hiking with her husband. For example, she completed a trek around Mt. Kanchenjunga in

Nepal and also trekked in the Ladakh region in India. Locally, Protiti enjoys walking her dog, Inara, and if there is time,reading classic novels.

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