KEY BENEFITS & TAKEAWAYS Learn creative best practices and innovation skills Rethink business models and strategies Share a collective creative experience Join an international professional network

PROGRAM FEES• Professionals $8,500 CDN 1 10% discount early application deadline: February 28, 2020

• Graduate students $5,000 CDN 2 Scholarships available

ACCREDITATION• Recognised as a training activity of the

Québec Bar• Qualifies for Québec’s Corporate Education

Tax Credit• Training organisation recognised in France

CONTACT INFORMATIONLucy Stojak – lucy.stojak@hec.ca(+1) 514 340-7193

summer-school.hec.ca

SUMMER SCHOOL ON MANAGEMENTOF CREATIVITYIN AN INNOVATION SOCIETY

12th EDITIONJune 25 - July 11, 2020Montreal | Toronto | Barcelona

PARTNERS

COLLABORATORS

THURSDAY 25 JUNEREGISTRATION / INTRODUCTION / TEAM PROJECTS / WORKSHOPSHEC Montréal / UbisoftExperience the world of a video game designer through an interactive workshop led by Ubisoft.With P. Cohendet, L. Simon, M. Pareja-Eastaway, C. Orvoine

6@8 WITH JEAN-CHRISTOPHE BÉDOSDiscussion with the President and CEO of Birks Group who will explore how Birks Group is redefining the jewelry shopping experience. The conference will be followed by a cocktail reception.

FRIDAY 26 JUNEARTS, SCIENCE, CREATIVITY & CIRCUSCirque du Soleil / National Circus School / La TOHUDiscover the innovative ecosystem around the Cirque du Soleil. Talk to the creators of Drawn to Life, the new permanent production of the CDS in Disney Springs. Discover La TOHU, an example of sustainable development through culture. Dance, movement and improvisation workshop.With B. Petiot, F. Becker, A. Faleiros, C. Maggs, P. Aubertin, E. Langlois, S. Lavoie

SATURDAY 27 JUNETHE CREATIVE SOCIETY & THE ECONOMICS OF INNOVATIONHEC MontréalUnderstand the fundamentals of the creative economy. Experience it through an innovative workshop. Apply your creativity in the famous omelette competition! With P. Cohendet, L. Simon, M. Agogué, R. Naggar, R. Rampa

SUNDAY 28 JUNEEXAMPLE OF A CREATIVE MIDDLEGROUND / TEAM PROJECTSMontreal’s A Space for Life / Montreal Olympic ParkLearn to design, develop and implement ‘living spaces’. Discover how our senses influence creativity.With C.M. Brunelle, A. Charpentier

MONDAY 29 JUNEINNOVATING IN LARGE FIRMS / SHAPING THE MOBILITY OF TOMORROWBRP / CamsoUnderstand the creative process of a world leader in the design of motorized recreational vehicles.With D. Lapointe (tbc), E. Grab, C. Hatch, S. Cazelais

THURSDAY 2 JULYTHE TRAINSTORM!Via Rail train 63A unique brainstorming and team building experience on board Via Rail’s Innovation train from Montreal to Toronto.Avec S. Schofield, M. Blackburn-Bouliane

ARRIVAL IN TORONTODiscover the dynamism and diversity of Toronto. Welcome to the city!

FRIDAY 3 JULYTHE SIDEWALK PROJECT / DESIGN THINKING WORKSHOPUniversity of Toronto / QuaysideLearn more about the Sidewalk project, Toronto’s new smart neighbourhood and the challenges it presents. Design Thinking workshop.With E. Garacinova, C. Hatch, N. Billou

SATURDAY 4 JULYRETHINKING STORYTELLING IN THE NEW MEDIA (tbc)FCAD’S Creative Innovation StudioWe have been telling stories since the dawn of mankind but new technologies can enhance the experience of the user, and even integrate the consumer in the creation of stories. Experience ground-breaking story telling created in the heart of Toronto.With E. Zboralska, C. Davis, C. Gibbs, L.E. Dubois, L. Escandon

MONDAY 6 JULY ARRIVAL IN BARCELONA

TUESDAY 7 JULYCLIMATE CHANGE, SUSTAINABILITY & INNOVATION: TRANSITIONS IN ORGANISATIONSDesign HUB / Ca la NuriHow are companies envisaging the challenge of climate change and sustainability? How are business models affected? What are urban expectations & actions taken?With G. Calvano, O. Estela, J. Quintana, A. Mañé, D. Martínez

WEDNESDAY 8 JULYVISUAL ARTS & DISRUPTIVE ARTISTIC & CULTURAL MOVEMENTS#PlantaUnoApproaches to new business models in culture-related enterprises and the use of arts as catalysts for innovation.With L. Bonet, F. Pérez, J. Plensa, A. Rykkja, A. Vargas

THURSDAY 9 JULY NUTRITION, HEALTH & GASTRONOMYFundació Alícia / Casa BatllóCoupling gastronomy and health: lessons in avant-garde and traditional Catalan cuisine to promote healthy habits. Ferran Adrià and the El Bulli Business model. With I. Capdevila, Y. Duytsche, D. Haro, F. Solé-Parellada, A. Rodríguez

FRIDAY 10 JULYINNOVATION IN TRADITIONAL SECTORS & CREATIVE INDUSTRIES. ARCHITECTURE & REAL ESTATE. FASHION & DESIGNTBC / 7 PortesEmpowering the citizen: technological innovation at the service of community. The role of networks and path dependency.With Aranda, Pigem and Vilalta Architects, L. Barrese, J. Burón, A. Cornella, C. Granados, T. Guido, J. Piqué, B. Wubs

SATURDAY 11 JULYTEAM WORK & PRESENTATIONS / CLOSING CEREMONYHistoric building of the University of Barcelona

*Program subject to change without notice.

MONTREALFROM JUNE 25 TO JULY 1st

TORONTOFROM JULY 2 TO 5

BARCELONAFROM JULY 6 TO 11

TUESDAY 30 JUNEEXPERIENTIAL DESIGNBellWhat does it mean today to design an event? How do you create a memorable experience?With E. Bissonnette, P. Cohendet, L. Simon, P-M. Léger, S. Pointet, P. Balloffet, Y. Lapierre

WEDNESDAY 1st JULYARTS, SCIENCE, HEALTH & WELL-BEINGCentre hospitalier de l’Université de Montréal (CHUM) / Espace transition / Montreal Museum of Fine Arts (MMFA)How artificial intelligence helps to rationalize health services and improve care: the case of the CHUM. Humanizing museums.With K. Malas, N. Beaulieu, P. Garel, N. Bondil, T. Bastien, J. Saba, C. Parize

6@8 ADVENTURE WITH BERNARD VOYERA sensory experience that will transport you to the heart of explorer Bernard Voyer’s incredible adventures.

SUNDAY 5 JULYTEAM PROJECTSFCAD Ryerson (tbc)