in 01 b the 5 disciplines

01/03/15

Unleash the Spark of Innovation with

Jugaad!A One-Day Workshop

Session 1: Applying Systematic Jugaad - Creating Customer Value

01/03/15

Framework for the Workshop

Post-Lunch

MindspaceIDEO, 7 Rules

Manpower10 Faces

Pre-LunchJugaad

MethodsNABC ExerciseSCAMPERMarketspaceTilt

4Ms: Methods, Marketspace, Mindspace, Manpower

01/03/15

The Definition of Structured Innovation

A relentless focus on the resource-constrained

creation and delivery of technically feasible

new customer value to the marketplace

within a framework of business viability

Jugaad Innovation

Key toJugaad

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The 5 Disciplines of Innovation

The Five Disciplines for creating what customers want

• Important Needs

• Value Creation

• Innovation Champions

• Innovation Teams

• Organizational Alignment

Source: Innovation - The Five Disciplines for Creating what Customers Want.

01/03/15


Why NABC?

”In the modern world of

business it is useless to

be a creative original

thinker unless you can

also sell what you

create …

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Why NABC?

… Management cannot

be expected to

recognize a good idea

unless it is presented

to them by a good

salesman.”

David M.

Ogilvy

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Important Customer Needs

• Explicit - can and will state them

• Tacit - can but won’t state them

• Implicit - can’t state them

• Latent - don’t exist yet, but will

Video of NABC

01/03/15


NABC Team Exercise

• 2 teams to lead the 2 Innovation Projects

• One Champion of each team to lead in the

NABC exercise

• Target date of prototype launch: Jan 15, 2015

• Rs. 10 lakh Innovation Fund

• Condition: Only one of these projects will be

approved!

• Champions to present their teams NABC Value

Proposition to managementSource: Innovation - The Five Disciplines for Creating what Customers Want.

01/03/15


Peacock Division• School Project• Multiuse Desk Chair

Elephant Division• Retail Project• Sturdy Shopping Cart


NABC Team Exercise

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NABC Team Exercise

School Project – Multiuse Desk Chair

• Seat Individuals & Teams

• Lightweight and mobile

• Composite materials

• Wood, metal, plastics


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School Project – Multiuse Desk Chair

• Need

• Classes need flexible seating arrangements

• Client wants to promote aesthetics – hence material has to be finished well with good joints and welding

• Seats may need to be moved around for classes or quickly rearranged


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• Competition/Alternatives

• Existing desks for row-seating

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NABC Team Exercise

Retail Outlets – Sturdy Shopping Cart

• Heavy duty – up to 400Kg

• Easy to move around

• Composite materials

• Mainly metal, plastics


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Retail Outlets – Sturdy Shopping Cart

• Need

• Stores need heavy-duty shopping carts with wheels

• Client wants to promote aesthetics – hence material has to be finished well with good joints and welding

• Carts may need to be dismantled for space saving or transport


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• Competition/Alternatives

• Existing light load shopping carts

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Common Steps for Both Projects

• Approach

• How will the product meet the design specs? How do you test this?

• How will our production process be able to get the hoped-for yield? Do you need to innovate new processes?

• How quickly can you scale up production?


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Common Steps for Both Projects

• Benefit/Cost

• What are the cost benefits of our design (compared to existing)?

• What are the user benefits delivered? How will we test these?

• When will we sell the first unit? (Time = Money)

• How many units will customers buy? At what price?


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• IDEO Multiuse Desk Chair

Video of IDEO School Desk

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• Tandem Desk Chair

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• IDEO Shopping Cart

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• Model Shopping Cart

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NABC is only the first step!Refining NABC gives a Business Plan

• Can the team complete the development of the product on time in order to get it into production at the targeted date?

• Will the product really meet the customer-derived spec?• Will our production process be able to get the hoped-for

yield?• Can we produce as many units as we think we can?• How much capital investment will be required - and how

might that fluctuate? • When will we sell the first unit?• How many units will customers buy? At what price?• When are we going to go cash positive?• In short, does this innovation look as if it can generate

cash payback? If so, when and how?


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The Five Disciplines for creating what customers want

• Important Needs

• Value Creation

• Innovation Champions

• Innovation Teams

• Organizational Alignment


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01/03/15


Organizational Alignment Continuous Value Creation (CVC)

• Toyota employees generate 1 million new ideas a year

• Toyota’s culture of CVC produces one car every 55 seconds, and it takes just 20 hours to produce a new car from scratch, non-stop, all year round

• Toyota is now set to become the world’s largest automobile maker, overtaking GM


01/03/15


References

Innovation: The Five Disciplines for Creating What Customers Want

by Curtis R. Carlson,

William W. Wilmot


01/03/15

Jugaad Innovation:

Think Frugal, Be Flexible,

Generate Breakthrough Growth

Navi Radjou, Jaideep Prabhu

and Simone Ahuja

Jugaad Innovation

01/03/15

Framework for the Workshop

Post-Lunch

MindspaceIDEO, 7 Rules

Manpower10 Faces

Pre-LunchJugaad

MethodsNABC ExerciseSCAMPERMarketspaceTilt

4Ms: Methods, Marketspace, Mindspace, Manpower

in 01 b the 5 disciplines

Education

disciplines of innovationthe

innovation projects

spark of innovation

lakh innovation fundcondition

willvideo of nabc

teams nabc value proposition

heavyduty shopping carts

feasible new customer