TM

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i.MX Product Family and Freescale codec offering tomeet Automotive and Industrial Requirements

April, 2008

Jean-Louis DolmetaEMEA Alliance Manager, Multimedia Division

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Agenda

►Company Introduction

►i.MX Vision and Strategy on Automotive &Industrial Markets

►Technical Freescale Offering

►Conclusion

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Company Overview► Semiconductor design and manufacturing company established in 1953

► Focused on the Automotive, Consumer, Industrial, Mobile Communications, Networking,and Enabling Technologies

► Driven by a dedicated and strengthened Global Sales and Marketing Group

► Served by 4 Product Groups :

• Networking & Multimedia Group (NMG) è i.MX Processors, Networking & MPU

• Microcontroller Solutions Group (MSG) è 8,16, 32 bit MCUs

• Cellular Product Group (CPG) è Cellular chipsets & platforms

• RF, Analog & Sensor Group (ASG)è RF Front-end, PA, Transceivers, PMU,Sensors

► Engaged with 10,000+ customers globally; over100 of the top electronic manufacturers

► $5.7 billion in revenue in 2007

► Headquartered in Austin, Texas

► 24,000 employees in over 30 countries

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Why Freescale i.MX family?

►10 years experience with more than 60 millionapplication processors shipped.

►Compelling Smart speed architecturebecause ARM architectural licensee

►Extensive Roadmap with increased industrial focus

►Win CE & Linux high quality BSP with internal expertise

►Deep involvement with QNX

►Product lifespan – previous generations lasted for over than 12years

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i.MX - Providing Best User Experience

SmartphonesOver-IP phonesWeb Tablets

HomeConsumer

Radio head unitExternal ampsNavigationRear seat entertainment

Portable Media PlayersPortable NavigationGaming

A/V receiversDVDDigital TVHeadphones

Communications

AutomotiveInfotainment

MobileConsumer

Payment Terminals / POSBar scan / ImagersVideo SurveillancePatient MonitoringEquipment User Interfaces

Industrial & Medical

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i.MX Application Processors – Value ChainUnderstanding

TM

Ecosystem& Tools

Technology

Devices

Content

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2007 2008Left Edge = Samples 2009

i.MX27

• ARM926, 400MHz• D1 Video E/D• Ethernet

• ARM1136, 400MHz-532MHz

ICs Available

In Development

Mid-End

• ARM926, 400MHz

• Cortex A8, 800MHz-1GHz

Mid End

Low End

High End

i.MX31-Auto• ARM1136, 532MHz• 3D GPU• VGA+ Video

i.MX21• ARM926, 266MHz• CIF Video E/D

i.MX27L

High End

Low End

i.MX Applications Processor Roadmap for Automotive &Industrial

• ARM926, 400MHz• Ethernet

2006

i.MX31

i.MX31L

TM

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Automotive

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Traditional In-Vehicle Navigation System Architecture

MainProcessor

Flash DRAM Flash DRAM

GraphicsProcessor

Color LCDDisplay

FPGAPeripherals

Audio codecs

Communications (GPS,Bluetooth, AM/FM)

CAN,

MOST,etc.

SeparateAudio

EntertainmentSystem

►Powerful & flexible architecture►Custom software►High BOM cost

Performancepotential notrealised due tobus bottleneck

DVD orHDD

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Navigation SoC

Future Low-cost Radio Navigation System Architecture

ARM11CPU

Flash DRAM

Color LCDDisplay

Audio codecs

Communications(GPS, Bluetooth,USB)

CAN,MOST,etc.

►Single Radio Navigation SoC► Integrated Radio Navigation System►Mix of Custom & off-the-shelf software►Low BOM cost

IntegratedPeripherals &

Audio processing

GraphicsAccel.

AM/FM/RDS

Receiver

Unified MemoryArchitecture

ARM is the registered trademark of ARM Limited. ARM11 & ARM9 are the trademark of ARM Limited.

TM

Freescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names arethe property of their respective owners. © Freescale Semiconductor, Inc. 2007.

Industrial

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Industrial, HMI, PLC

►Key Targeted Markets: Industrial

Address Industrial & Distribution intensive applicationswith high performance, low power / dissipation solutions

► Value Proposition• Performance: 30-60% per MHz over competition• Power/Performance: Low Power technology• Extensive set of peripherals including Ethernet• Embedded Security features• Win CE and Linux free of charge source code access

► Focus Market• Point of Sales• Video Surveillance, Video Door bell• Human Machine Interface• …

► Portfolio Strategy• Introducing product spin off for non multimedia oriented applications• Expanding i.MX portfolio to mid/low-tier and towards industrial

• Extended temperature range• Higher pitch package• Multimedia block removal• Embedded 10/100 Ethernet MAC• Board Support Package

• Low Cost devolvement Tools

Point Of Sales

Video Surveillance

12

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Control and Monitoring I/O ….

A/D

LCD Display320x240 up to 800x600

B&W, Grayscale, ColorActive and Passive Matrix

Keypad orTouchscreen

SD Card

DAC

RS232’s

USBDevice, Host,

OTG

SpeakerPWM

Sensors

Actuators

M2M

FieldData

Portable Storage

Tone Alerts

Operator InterfaceSDRAM Memory

GPIO

Ethernet

i.MX27Li.MX27L System ControlSystem Control

Clock Mgt.Bootstrap

JTAG/ICEM

6 x Timer

GPIO

RTC

PWM

WD Timer

8x8 Keypad

HumanInterfaceHuman

InterfaceLCD ControlSmart LCD

Camera I/FMultimedia

I/FMultimedia

I/F

MPEG4/H.263

MultimediaAcceleratorMultimediaAcceleratorPre & PostProcessing

MemoryInterfaceMemoryInterface

DDR/SDRAMNAND Flash

EIM

ExpansionExpansion

MemStick ProMemStick ProPCMCIA / CF

ConnectivityConnectivity

1-WireIrDA

I2C x 2

InternalInternal

6 x UARTHS USB OTG

Hostx2

10/100 Ether.

i-cache d-cache MMU

BusControl

InternalControl

MemoryControl

CPU ComplexCPU Complex

ARM926EJ-S™Smart SpeedSwitch (MAX)

Audio MuxStd System

I/OStd System

I/O

DMA

ATAATA

H.264

2x I2S/SSI3x CSPI

3x MMC/SDVsync Flash

SCCSecurity ControlSecurity Control

SAHARA2IIM RTIC

RNGA

ExternalExternal

Removed from i.MX27

TM

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i.MX31 MAX PDK-SDK Introduction

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Vision

CustomersCustomers

i.MXApplicationsProcessors

Support andMaintenance

Connectivity Modules,PMICs

EcosystemPartnerships

FlexiblePlatforms

ConfigurationsNear End Form

factor

Product-Worthy Software(BSPs, middleware, codecs)

Integration andValidation to reducecustomer cycle time

Demo Applicationswith reduced boardsize, Development

Tools

“Out-of-Box”ExperienceReferenceSchematic& Layout

Provide product development tools that simplify and accelerateinnovative product development with i.MX processors

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i.MX31 PDK Hardware Overview

Debug Module

Provides Functions required for hardware andsoftware development, but would not reside on afinal product:

Debug EthernetDebug Serial PortJTAGReset, Interrupt, boot switchesDebug LEDsCodeTest interfacePower SourceCurrent/Power monitoring

i.MX31 Processor Modulei.MX SoCDDRSDRAMNAND FlashUSB transceiverPower Management ICAudio ASICTouch Screen Controller

Personality ModuleProvides the devices most commonly tailored to meet a specific target product or customer requirement:

VGA Touch-screen DisplayButtonsConnectivity

•USB, Ethernet•BT, Wifi•GPS

•User I/O•Communications

•FM Receiver•FM Transmitter•TV Encoder•Headset Connector•Speaker•Microphone

CameraStorage (HDD)External connectors

Design. Debug. DemoCan be attached to:De-bug module for software developmentPersonality module for demonstrationBoth De-bug and Personality

.

38mm68mm

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Software Development Kit

O/S

►Demo Applications: set of apps fordemos or to serve as starting point forcustomers

►Development Tools: FSL tools and listing of 3rd party tools

Third Party or Open SourceFreescale

Product-worthy software components to supportreference design or product development.

►Middleware: Gstreamer or WinCE framework,multimedia codecs, connectivity protocolstacks, wireless applications, powermanagement

►BSP: standard O/S optimized withadditional drivers to support peripherals onPersonality Module

►Documentation: Release notes, user/reference guides, data sheets

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Freescale Codec Value Proposition

►Multimedia codecs are a key platformfeature to drive i.MX design wins► Enables differentiated and accelerated productdevelopment using ADS and PDK platforms

► Standard Software Packages (libraries, parsers,wrappers, docs) that support multimedia use cases

► VPU Software Packages that enable hardware-accelerated codecs on the MX27, MX31 and future NPIs

► Evaluation (limited A/V playback) and Productionsoftware versions

► Software licensing required, but no licensing fee

► Marketing web pages and streamlined, web-based,click-through licensing and delivery systems

► Support services from TIC/CPO teams using CRM/CQsystems

HW

OS

Drivers

MWStacks

API

Apps

Cod

ecs

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Conclusion

►Leveraging the multimedia expertise &Automotive leadership to expand its ARM basedproduct portfolio within the automotive & industrialmarkets

►Leveraging the ecosystem to strengthening FSLunderstanding of the market value chain

►Provide full Hardware and Software offering toreduce customer cycle time development

TM