imtenan stors and products
TRANSCRIPT
“IMTENAN is your all natural healthy lifestyle
destination”
•Healthy Natural products store
•Imtenan is your natural healthy lifestyle
destination.
•Imtenan provides you with•100% high quality natural
products serving & satisfying all your health
needs
Open Flag stores and update store look and locations
2010 / 2011 Actions
Flag storeModel L
Local shop Model M
Mall Booth Model S
invoice/ dayNumber Of Customers Daily ً يوميا الفواتير عدد متوسط
2009نسبه
االتطوير 2010نسبه التطور 2011
نسبه التطور
203 45% 293 44% 427 46%
Year Branch No. Average daily sales
Growth%
2009 13 23,5082010 15 32,854 40%2011 19 47,815 46%
Sales/ Year (le)
2009 2010 20110
2,000,0004,000,0006,000,0008,000,000
10,000,00012,000,00014,000,00016,000,00018,000,000
8,565,982
12,332,459
16,126,056
Sales
Sales
Sales/ Year (le)
Year Sales Sales growth%
2009 8,567,991
2010 12,334,469 33%
2011 16,128,067 23%
Update Product Range
2010 / 2011 Actions
Average products daily/ Category
CATEGORY average products sold daily
2009 2010 Growth % 2011 Growth %
Bee Products 335 432 29% 543 26%
Natural supplements 272 320 18% 515 61%
Herbal medicine 128 267 110% 479 79%
Healthy food 339 645 90% 477 -26%
Natural body care 25 63 150% 282 346%
TOTAL 1099 1727 57% 2295 33%
Yearly sales ( le) / Category
CATEGORY 2,009 2,010 Growth 2,011 Growth
Bee Products 4,854,722 7,189,321 48% 8,986,303 25%
Natural supplements 2,562,628 3,110,446 21% 4,443,531 43%
Herbal medicine 338,883 638,644 88% 1,013,248 59%
Healthy food 641,459 1,026,608 60% 1,125,439 10%
Natural body care 168,291 367,440 118% 557,535 52%
TOTAL 8,565,982 12,332,459 44% 16,126,056 31%
Product portfolio 2009 – 2011
Categories 2009 2010 2011 Growth % 2 yearsHoney 79 86 85Herbs 97 117 81
Health foods 54 72 78Cosmetics 46 75 96 109%
Food supplement 47
51 7866%
total product no.
323 401418
Start organized communication efforts
2010 / 2011 Actions
Retail agenda
Branding
Build capabilities for growth
2010 / 2011 Actions
Own our production facility
Factory cont.
Production capabilities growth / category 2009 - 2012
start of 2012 2009% in
sales Processing and packing linesoutsource outsource 55.0% honey processing line in house outsource 10.0% honey based supplements processing line
in house in 2 month outsource 7.0% herbal tea line
in house outsource 5.0% herbal extraction line in house in 6
month outsource 3.0% oil pressing and packing line outsource outsource 3.0% natural soap line
sorting and packing lines in house in house 4.0% Dry food sorting and packing line in house in house 10.0% powdered supplements packing line in house in house 3.0% loose herb packing line
42.0% 17.0% % of products produced in house
Invest In People
Year Employees number
Grow in number of employees
Salaries budget
Growth in salaries
budget%
2009 90 1,074,577
2010 110 22% 1,318,995 23%
2011 159 45% 2,114,875 60%
2012 target
growth 60%