improving your bookings, business, and bank account€¦ · improving your bookings, business &...
TRANSCRIPT
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Improving Your Bookings, Business, and Bank Account
presented by Jimmy Vee The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Jimmy’s Gimmes:
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
My goal for this presentation is:
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
My MISSION is to inspire and encourage people and companies, through creativity, to THINK
DIFFERENTLY, to BE BETTER, to ACHIEVE MORE than they ever thought possible by BREAKING NORMS and making life and business ESP®.
ENJOYABLE • SIMPLE • PROSPEROUS
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How DO You Get All That Stuff done?
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
My Secret Formula:
Clarity + simplification + focus+ Action= ESP
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
My “5-P” Productivity Plan:
1. PREPARE 2. PRODUCE 3. PRACTICE 4. PROMOTE 5. PERFORM
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How To Use This Plan
1. IN YOUR ART 2. TO BUILD YOUR SHOW 3. TO ACCOMPLISH ANY GOAL 4. AT WORK 5. IN ALL AREAS OF LIFE
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
~Abraham Lincoln
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
1. PREPARE
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“THE KEY TO PREPARATION IS
CLARITY.” ~Jimmy Vee
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Traditional Clarity
1. DO WHATEVER 2. HOWEVER 3. FOR WHOEVER 4. WHENEVER
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Cut, Reduce, Refuse
Don’t Over Complicate your
Life & Business To Compete
Do Less
But Do It Better
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How To Gain More Clarity In Your Business:
1. What is/are your show(s)/offerings?2. What won’t you do? 3. Who are you for? (niches)4. What are the ages you will work with?5. What is your price range? (top and bottom)6. How far are you willing to travel?7. How much equipment will you carry?8. Will you answer phone live?9. What is your annual/monthly gross/net profit goals?10. How many shows per year do you need/want to do?11. What days do you work?12. What hours do you work?13. What days won’t you work?14. How much vacation will you take?
Create a set of guidelines based on what you want or want to accomplish
Challenge assumptions, be willing to change.
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How To Gain More Clarity In You:
Take a personal inventory of your unique assets and then put them to work for you.
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
To Prepare You Need A Few Things…
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Inspiration, Examples & Resources
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
2. PRODUCE
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“REAL ARTISTS SHIP.” ~Steve Jobs
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
TWO REASONS MOST PEOPLE DON’T SHIP/PRODUCE…
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
The hardest thing
about Focus is
keeping it!
Focus:
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Focus:
Don’t get distracted from your goals, commitments and your simplified ACTION plan.
Don’t go back and over complicate things
The grass is not greener
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“We fear discovering that we are more than we think we are. More than our parents/children/teachers think we are. We fear that we actually possess the talent that our still, small voice tells us. That we actually have the guts, the perseverance, the capacity. We fear that we truly can steer our ship, plant our flag, reach our Promised Land. ~ Steven Pressfield, Author of The War of Art
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“Fear doesn't go away. The warrior and the artist live by the same code of necessity, which dictates that the
battle must be fought anew every day.”~ STEVEN PRESSFIELD
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
3. PRACTICE
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“PRACTICE MAKES
PERMANENT”~ Bobby Robson
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How To Practice
1. CONSISTENTLY 2. INTENSELY 3. IN sHORT BURSTS 4. START IN SLOW MOTION 5. FOCUSES ON CONTENT OR WEAKNESSES
AT THE EDGE OF YOUR CURRENT ABILITY
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How To Practice
1. FOCUS ON THE TASK 2. MINIMIZE POTENTIAL DISTRACTIONS
A. MOST PEOPLE HAVE A 6 MINUTE ATTENTION SPAN DUE TO DISTRACTIONS B. TURN OFF TV, PHONE ON AIRPLANE MODE, CLOSE COMPUTER OR DISABLE
FB AND CLOSE EMAIL
3. USE MENTAL PRACTICE SESSIONS
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
How To Rehearse
1. IN COSTUME 2. ON LOCATION/OR CLOSE 3. WITH PROPS 4. WITH PERFORMANCE CONDITIONS 5. WITHOUT STOPPING 6. UNDER STRESS
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
WATCH IT BACK WITH SOUND.
WATCH IT BACK WITHOUT SOUND.
How To Rehearse
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
4. PROMOTE
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
“Without promotion,
something terrible
happens... nothing!”
~ P.T. Barnum
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Marketing Costs:
The Ugly Truth About Marketing:
OR
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Limited Time and/or Money Create the Necessity for Simplification and Focus in your Business, Marketing & Promotion
Marketing Realities:
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
10 Marketing Foundations:1. A clearly defined niche/target group of people for one finely crafted product
that delivers value and is desirable to that specific group2. A clean, highly targeted list of prospects in that niche (names & addresses)3. A clearly defined marketing strategy for growing that list4. An intelligent way for keeping the list5. An intelligent and simple way to keep communicate with the list6. A clearly defined marketing strategy to keep in touch and build a relationship
with the list7. A clean and simple process for booking a show8. A KILLER SHOW9. A intelligent process for keeping in touch with that person,
encouraging them to share their experience with others and getting them to book another show
10. Do this for one product then rinse and repeat
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Marketing Resources:
Dataman Group Direct P.O Box 970123 | Boca Raton, FL | 33497-0123 | 800-771-3282 |
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
The Biggest Reason
Marketing, People and
Businesses Fail is they
Get Bored and give up
too quickly
Marketing Realities:
~Jimmy Vee
P.S. This goes for tricks, scripts, shows, writing, revising, performing, practicing, perfecting, interacting, following up, asking…
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
5. PERFORM
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Improving Your Bookings, Business & Bank AccountJimmy Vee: The Five Foot High Marketing Guy
Intentionality:
If We take care of the
minutes, the years
will take care of
themselves~Ben Franklin
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Relax, Enjoy & Be in the Moment