improving website conversions
Post on 19-Oct-2014
174 views
DESCRIPTION
How to improve website conversionsTRANSCRIPT
![Page 1: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/1.jpg)
How to optimise
conversion rates
Presented by Sam shetty 30th April 20012
![Page 2: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/2.jpg)
Agenda
• Mobile revolution
• Understanding Conversion Rate Optimisation
(CRO)
• Tips on CRO
• Q & A
![Page 3: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/3.jpg)
![Page 4: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/4.jpg)
![Page 5: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/5.jpg)
![Page 6: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/6.jpg)
![Page 7: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/7.jpg)
![Page 8: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/8.jpg)
![Page 9: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/9.jpg)
![Page 10: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/10.jpg)
![Page 11: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/11.jpg)
![Page 12: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/12.jpg)
Mobile > PC
![Page 13: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/13.jpg)
PC > Mobile
![Page 14: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/14.jpg)
![Page 15: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/15.jpg)
![Page 16: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/16.jpg)
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
Linear, predictable, analog, brand-controlled
The traditional shopping process is …
![Page 17: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/17.jpg)
Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive
Non-Linear, multi-channel, digital, consumer-controlled
The new purchase journey is …
![Page 18: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/18.jpg)
Clicks are People !
For you to achieve your goals, your visitor must achieve their goal first. “Visitors are only concerned with how they want to buy and what is relevant to them”
![Page 19: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/19.jpg)
Watch your data not just results!!
“Successful marketers know
their goals, and they watch
data everyday and constantly
analyse not only the results,
but what data matters.”
![Page 20: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/20.jpg)
What is conversion rate?
• The percentage of your visitors who end up reaching a given goal.
• Typical goals include, making a purchase, submitting an inquiry form, and signing up for a free newsletter.
![Page 21: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/21.jpg)
Conversion rates
![Page 22: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/22.jpg)
What’s your conversion rate ?
2 %, 5% or 10 % ?
To double your conversion rate, you need to increase conversion rates of your:
• Ads by 25 %
• Homepage by 25 %
• Product page by 25 %
• Shopping cart by 25 %
![Page 23: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/23.jpg)
Navigation
Easy to Navigate
![Page 24: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/24.jpg)
Design
Professional Design
![Page 25: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/25.jpg)
Content
Answers Who,
What & Why
![Page 26: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/26.jpg)
26
Accessible
![Page 27: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/27.jpg)
27
Not just
sells but
Educates
![Page 28: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/28.jpg)
28
#18
Content is Social &
Shareable
![Page 29: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/29.jpg)
Promotes
Customer
Success
![Page 30: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/30.jpg)
CRO Process
Research & Analysis
Ideas & Solutions
Testing
Review & Implementation
![Page 31: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/31.jpg)
Purchase funnels are changing and
DIGITAL is playing a role at every stage.
Awareness
Interest
Desire
Consideration & Research
Action
Customers see conversations between brands & satisfied customers. This builds trust.
Advocacy Engaged new customers become great ambassadors
Customers rely on a number of platforms to move to action
Reviews & active communities show prospects that desired needs will be met.
![Page 32: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/32.jpg)
Mobile site optimisation
The mobile rule of thumb
“ If it cannot be done by the thumb, it cannot be done”
• Buttons should be big
• Buttons should be isolated
• Buttons should be reachable
• Buttons Should be Prioritised
• Buttons Should Use Descriptive Text
![Page 33: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/33.jpg)
Ways to improve conversions
• A/B split tests
• Google Adwords
• Web analytics
• Usability testing
• Test your headlines
• Test different offers
• Test different calls-to-action
• Remove clutter
• Test different images
• Don’t ask for too much information
![Page 34: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/34.jpg)
Website Usability
• Simple & Easy to use
• Design pages for scanning and not for reading
• Good, visible, site navigation
• Talk the same language like your users
• Prioritize the key information( users look for) above the fold
• Trust & Creditability need to be reinforced
![Page 35: Improving website conversions](https://reader034.vdocuments.us/reader034/viewer/2022051411/5444664fafaf9fac098b4907/html5/thumbnails/35.jpg)
Conclusion
• Q&A
• Request a free Consultation for your website
• Thank you !!!
• Sam Shetty [email protected]