improving the quality of families in kenya the lean startup way
TRANSCRIPT
Improving the quality of life of rural families in Kenya, the lean way
Lean Startup Conference17 Nov 2015
Where are the power lines?
Kerosene for lighting
Fire wood for cooking for one month
Wow, all this choice and I did not even know but can I afford something?
Customer Discovery: John Muse trying different solutions
$40: 4 * $10 over 3 months
$100: 7 * $15 over 6 months
Bright light + phone charging at home
$20: 2 * $10 over 1 month
$30: 3 * $10 over 2 months
$40: 4 * $10 over 3 months
MP3 from USB stick and Micro-SD card
Bright light throughout the house + phone charging at home
Dual SIM, long lasting battery, in-built radio
No fumes, faster, convenient
Service MVP includes a range of goods on credit
Service MVP includes delivery no matter how remote
Service MVP exploits existing social cohesion
Customer Validation: Test-selling to farmers who are cash poor but asset rich
I am worth $15!
Me too
Customer Validation: Mary Musumba is a leader and earlyvangelist
Customer Validation: is Ken using the right sales process?
Customer Validation: how do we position ourselves?
www.bidhaa.co.uk @bidhaasasaThank you for [email protected]