improving the customer experience in automotive
TRANSCRIPT
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
R IVERV IEWmobile engagement redefined
Hi there!We deliver brands the deepest possible customer engagement. Fast.
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Mobile opportunity in AutomotiveMobile offers unprecedented opportunities to:
Deliver delightful customer experiences
Build long term customer loyalty & high retention rates
Increase repeat customer visits/business
Successfully leverage social media platforms
Innovate & differentiate
Provide a detailed, single view of each unique customer
Continue to engage with customer after their visit
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
NEIL IS A 30 YEAR-OLD EXECUTIVE.
HE GOT MARRIED RECENTLY AND NEEDS A CAR THAT IS COMFORTABLE, RELIABLE AND SAFE FOR HIS WIFE.
NEIL AND HIS WIFE ENJOY A COMFORTABLE LIFE, THEY VALUE QUALITY AND RELIABILITY FROM THE PRODUCTS THEY PURCHASE
HE ALSO WANTS THE TOTAL PEACE OF MIND AND CONVENIENCE OF BEING ABLE TO RECEIVE REMINDERS AND NOTIFICATIONS ABOUT HIS CAR MAINTENANCE.
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
NEIL RECEIVES A NOTIFICATION ON HIS PHONE, INVITING HIM TO THE LAUNCH OF THE NEW RVX GT AND TO BOOK A TEST DRIVE
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
BEACON
WHEN NEIL ARRIVES AT THE DEALERSHIP, HE IS DETECTED BY WIRELESS/BLE BEACON TECHNOLOGY AND THE SALES TEAM IS NOTIFIED OF HIS PRESENCE
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
AT THE DEALERSHIP, NEIL MEETS WITH THE SALES REP, GOES ON HIS TEST DRIVE.
ONCE HE IS DONE, NEIL RATES THE TEST DRIVE EXPERIENCE
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
7 DAYS LATER, NEIL IS RE-TARGETED AND RECEIVES A 0% FINANCING SPECIAL OFFER
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
AFTER THE PURCHASE, NEIL IS ABLE TO BOOK HIS CAR SERVICES VIA THE APP AS WELL AS RECEIVE SPECIAL OFFERS FROM THE MANUFACTURER AND SELECTED PARTNERS
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
1
2
3
4
5
6
C O R P O R AT E S H A R E D S E R V I C E S P L AT F O R M
CLOUD BASED SAAS PLATFORM CORE LOGIC PLATFORM DATA RESIDES WITH YOU
SCALES TO MILLIONS OF END POINTS ENTERPRISE GRADE / SECURITY
Neil downloads the app, Registers his account
And selects his preferences
He receives a notification with an invitation to attend
the new RVX-GT launch event and a complimentary test drive
Sales team Knows Neil has arrived at the dealership,
as he is detected by Wireless/BLE beacon technology
after the test drive, Neil rates the experience via the app
7 Days later Re-Targeted for 0% finance special offer
After Purchase fold into Service Booking and Additional manufacturer & Selected Partner Offers
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Why Riverview?
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Riverview Platfrom Features
single customer view
loyaltyprograms
news, content& video
gamification
promotions
giftcards
coupons& vouchers
locationevents
mobile wallet
credit cardtokenization
surveys
visual & audioresponse
qrcodes
beaconservices
buy onlinepick up in store
orderahead
consumersegmentation
locationmarketing
mobile
advertising
content
marketing
pushnotifications
beaconmarketing
mobile mktg.automation
socialmarketing
completeanalytics
crm integration
location
configurable
multi brand
capable
permissionssecurity
erp integration
userprofiles
pos integration
Mobile Marketing
analytics/integrations
consuMer engageMent
consuMer interactions
AČù
Vö
j
+ "
´ ¬
ý %
�
�
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Cost AdvantageCompared to developing in house, RMS revolutionizes the cost and delivery model, allowing rapid delivery at a fraction of the cost, whilst maintaining access to cutting edge developments.
QUICKERTO LAUNCH
7x
COMPETITIVE
ADVANTAGE
50% 50% 65%
LESS UPFRONTCOST65%LESS OWNERSHIP
COST50% LESS MAINTENANCECOST50%
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Our FootprintGlobal, Multi-language solution
Our Offices
Private and Confidential Copyright © 2015 Riverview Mobility Solutions Pte Ltd
Thank you! and please feel free to email or call us for a more detailed presentation
TOM SIDHOMSALES DIRECTOR
CAROLINE HOOFTMARKETING DIRECTOR
R IVERV IEWmobile engagement redefined