automotive customer life cycle
DESCRIPTION
As a result, industry leaders are facing difficulties at every stage of the automotive customer life cycle – from pre-purchase through ownership to ownership and transition.TRANSCRIPT
1©2014 TeleTech Holdings, Inc. Confidential and Proprietary
Automotive OEMs, dealers and retailers face challenges at each phase of the customer life cycle
How do I manage and tailor channel interactions to different customers?
Which vehicle type is the customer looking for?
What is the right customer experience for this individual customer?
How do I get new customers into the dealer service channel?
Which customers are in-market for a new vehicle and how do I acquire them?
CustomerLife cycle
What is the right offer to get the customer to re-purchase?