improving member loyalty via digital events
DESCRIPTION
Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Through group discussion, you will explore three primary digital event types, identify five key decision areas for your organizations digital event strategy, and understand how to make digital events more engaging experiences.TRANSCRIPT
Improve Member Loyalty Via
Digital Event Strategies
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JH
Engage more customers
Extend the reach of
your messages & content
Cost savings/avoidance
Brainstorm a list of things
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we communicate digitally
Things we do digitally.Proposals
Job Interviews
Negotiating
Road Shows
Fundraising
Client Reviews
Casual
Conversations
Recruiting
Board meetings
Talking to kids
Arguging
Gossiping
Sales Training
Voice mail
Phone calls
Counseling
Training
Luncheons
Selling
Coaching
Talking to peers
Prospect calls
Customer service
Brainstorming
Interviewing
Mentoring
Vision sharing
Debating
Teaching
Networking
Cold calls
Q & A
Status updates
Talking with family
As technology evolves, we find
ourselves communicating
more digitally.
Digital Or Virtual Events?
Increased use of
2011 Meeting Strategies Convention 2020
62%
social media & live streaming
DL
Offering PPV
2015 Meeting Strategies Convention 2020
63%
on demand after event
Great focus on
2015 Meeting Strategies Convention 2020
58%
event content capture
Securing sponsors
2015 Meeting Strategies Convention 2020
55%
for live streaming
Offer free
2015 Convention Service Strategies Convention 2020
64% wireless access
19Virtual Edge/UBM/PCMA 2011 Study
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F2F participants
83%Just as likely to check email
as digital event participants
(81%)
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What drives people to
attend digital events?
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What drives people to
attend digital events?
Content – 97%
Ease of use – 90%
To participate & ask ?s – 90%
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What drives people to
attend digital events?
Reduce travel & hassles– 88%
Minimize time away – 87%
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Why attend F2F event
instead of digital events?
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Why attend F2F event
instead of digital events?
Network w/ speakers, others: 68%
Meet customers/prospects: 56%
Collaborate: 52%
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Model #1: 100% Digital
Model #2: Digital Complimentary
3,743 F2F
632 remote
1,427 views
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Hybrid
Who else will benefit
from this experience?
DL
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Hybrid Viewing Parties
Satellite Discussions
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when we serve our
Do you believe that by doing
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right thing $$$ will follow?
Digitgal Strategy Decision #3
People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin
Is it about learning or production?
Digital Strategy Decision #4
Share Risk
Digitall Strategy Decision #5
What screen are
participants viewing?
JH
Bonus: #6
What screen are
participants viewing?
F2F
Mobile
Laptop
Desktop
Which of these decisions will
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increase member loyalty?
1. Vertical/Horizontal
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2. Campaign/stand alone
3. Free, paid, bundled
4. Learning or Production
5. Share Risk/ Boot Strap
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DL
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remote attendee
expectations
JH
1. Exceptional presentations
fused by seamless transitions
2. Relevant or ignored.
What should be relevant?
Purpose
Topics
Messages
Agenda, timing, flow
What should be relevant?
Technology used
Participants’ role
Content
3. Engaging or forgotten.
More interesting than
anything that
might distract
More interesting
Resources
Same old same old doesn’t succeed
Start w/ most interesting
Grab attention early
More interesting
Involve participants
Early & often
Stories, humor, visuals, sound
Make it FUN!
4. Keep it moving or
it‘s abandoned
Drag is a four letter word
Do not waste time
Eliminate irrelevant
Drag is a four letter word
Manage the clock
Practice delivery & tools
5. Presenter’s message & delivery
moves audience not whistles
Relevant or ignored.
Engaging or forgotten.
Keep it moving or it’s
abandoned.
Message moves.
Seamless transitions.
Presenting to F2F
audience is difficult.
Presenting to a
remote audience is
difficult squared!
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Loyalty is a Click Away
Thank you for your time