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AUDIENCE BASED ON INFLUENCER SELECTION IMPROVES YOUR CAMPAIGN PERFORMANCES

VSUSUAL BRAND CRITERIA

WIZDEO ANALYTICS DATA

- Influencer subscriber volume- Perceived brand relevance- Perceived brand safety

- Forecasted reach- Engagement rate- Audience relevance for brand- Expertise

Not enough: no audience data Low reach (high subs, low views)

Poor engagement

Fully data-based approachGuaranteed reachHigh engagement

SITUATION HOW CAN I FIND THE RIGHT INFLUENCERS FOR MY CAMPAIGNS ?

1. Influencer selection based on brand audience interests

2. Additional data filters with multiple criteria

SOLUTION FIND RELEVANT INFLUENCER, THEN FILTER THEM WITH YOU CRITERIA

INSIGHTS PERFORMANCE & RELEVANCE INDEX STRONGLY CORRELATED : FIND PERFORMING CREATORS WITH WIZDEO ANALYTICS

PROXIMITYWA audience affinity index

PERFORMANCEclicks /€

1,47 69,4

0,90 67,9

not found by brand 60,1

0,80 56

0,73 54,6

0,18 0

Influencers picked by the brand

Influencers found with

Wizdeo Analytics

EAGER TO START YOUR NEXT INFLUENCER CAMPAIGN ?

START YOUR INFLUENCER CAMPAIGN HERE