IMPROVE YOUR SEO WITH CONTENT MARKETING

OVER VIEW•Intro into Content Marketing•Keyword Research•What to write about•The Nuts and Bolts of Improving SEO with Content Marketing

CONTENT MARKETING DEFINED:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent

content to attract and acquire a clearly defined audience – with the objective of

driving profitable customer action.”

Intro into Content Marketing

INTRO INTO CONTENT MARKETING

Advertising vs. Content Marketing

Telling vs. ShowingAcquaintance vs. the BFF

Mass Market vs. Individual

Advertising vs. Content Marketing

BENEFITS OF INVESTING IN CONTENT

• You become a resource• Expert in your field

• Helps establish and build a relationship with your customer

• Increases your Web traffic• Increases your SEO

BENEFITS OF INVESTING IN CONTENT

• It’s recyclable• Cheaper than Traditional Marketing

• Improves customer engagement

• Adds long lasting value to your brand• Selling without selling

THE STARTING LINEKeyword Research

• know what people are searching for. • And helps your audience find your

content. • you can target different keywords in your

blog that you can on your website.• You’re talking to a computer and a

person.

GOOGLE KEYWORD PLANNER

GOOGLE KEYWORD PLANNER

GOOGLE KEYWORD PLANNER

GOOGLE KEYWORD PLANNER

GOOGLE KEYWORD PLANNER

GOOGLE INSTANT

WHAT TO WRITE ABOUTBased on Keywords

Write about what people are talking about.

• This is effective, because you can target different keywords in your blog that you can’t in your website.

• Include the keyword/words in your title.

• Big Industry News• Major Head lines• David Bowe• Super Bowl• Star Wars

THE NUTS AND BOLTSOptimizing your content:

1. Have quality content: 2. Promote your content!!

• Use as many platforms you’re comfortable with and can manage.

• Your website’s blog.• Social Media Platforms: (show images of social

media platforms with these elements)• Guest Blogging

Promoted Content Drives traffic to your website!

THE ELEMENTS• An image• A link to your website: especially for

original content. • Include a simple call to action.• Hashtags: Great for all SM posts: Original or

curated.• This becomes a searchable term• Use a key word• Branded service or product/ Business name • Campaign• Don’t abuse hashtags. You’ll just lose your reader.

THE ELEMENTS• An image• A link to your

website• Call to action.• Hashtags

WRAPPING IT UP• Keyword Research• Write your Blog: At least once a

month!• Post that on:• Website blog• Linked In Long Post• Email newsletter• Blog= Social Media Posts• Include images, Hashtags, call to

actions, and links to your website.

Thank you!