JWH 9/13/12

Improve Asset Performance

with Operational Analytics

Continental Resources

(NYSE: CLR)

America’s Oil Champion

2

#1 Bakken Producer, Driller and Leasehold Owner

Top 10 Oil Producer in the United States

785 MMBoe proved reserves at YE2012 – 54% YOY gain

Strong 2012 operating results – Averaged 106,831 Boepd in 4Q — 42% increase over 4Q 2011

– $594.5 Million EBITDAX in 4Q — 44% increase over 4Q 2011

– $2.0 Billion EBITDAX for full-year 2012; +51% YOY**

58% production growth in 2012 (YOY)

SAP @ Continental Resources

SAP ECC 6.0 Ehp5, IS Oil (Live from July 2010)

SAP BW 7.3

SAP BusinessObjects 4.0 SP05

SAP BPC NW 10.0

3

Prior State Challenges As of early 2012

Took hours of effort to consolidate operational metrics from multiple sources even for a single KPI

Reports were generated only once a month which meant latest information was not available at all times

Non-SAP and SAP data integration challenges (Wide range of source systems with varying unique ids to cross reference)

Business Users knowledge of SAP Business Intelligence

Variance Analysis of Actual Information to Budget

4

Solution Overview

SAP BW / SAP Dashboards…

Utilize SAP BW to combine data from multiple source

systems

Expand the data warehouse to provide more in depth

corporate solution

Ability to share KPIs visually and at a glance appealed to

management and users

Technical know-how not a prerequisite to use;

Leverage existing investments in SAP BW and BOBJ

Ability to deploy in SAP NetWeaver portal; easier

provisioning and authentication

5

Current State

Highlights: What was rolled out

• 15+ KPI dashboards for

operational analytics, including

container dashboards

• 1 Operational scorecard that

tracks performance and variance

for 12+ KPIs

Highly dynamic design promoting

light-weight dashboards

Tighter integration between SAP

BW and BusinessObjects

6

Operational Excellence @ Continental with Agile BI By Company, Region and Districts

BOEPD / BOE / MCFD • Gross & Net Production

• Gross & Net Sales

• Budget

• Growth Rate

Well Count – Gross & Net

Well Downtime

Ending Stock

Lease Operating Costs (LOE)

Project/AFE Drilling Expenses

CapEX Performance – Drilling & Implementation

AP Lag

Cycle Time – Drilling & Completion

$ / Ft

Production by Formation

7

Operational Excellence Scorecard @ Continental

8

Business Value / Outcome

Shift from manual processes to automated processes

Increased Confidence / Adoption with SAP and

Automation

Analytics program declared a success and well received

by business & executive management

Other departments onboarding to SAP BI based on

success

9

Future Plans

BW on HANA to accelerate reports & dashboards and

create an AGILE BI landscape

BI Information Mobility through SAP Business Objects

Mobile and SAP AFARIA

Leverage advanced capabilities and new toolsets from

SAP Business Objects 4.0 (Analysis for Office, Visual

Intelligence, Predictive Analytics) and Data Services

10

Some Best Practices

Consistent look and feel across all dashboards

Container dashboards to access KPIs in least number

of clicks

Enhanced features through custom add-on controls

such as Export to Excel/CSV for offline analysis, and

Period Selectors for slicing & dicing

Context sensitive BEx and WebI drilldowns for root-

cause or detailed analysis

Truly a team effort with hands-on involvement from UI

Design Experts, Business Analysts (for navigational

design), and Dashboard Developers

11

Lessons Learned

Lead executives through tangible samples (WYSIWYG) to get them engaged for buy-in. • CLR executive team worked with IT & VisualBI to finalize one color

scheme out of 20+ options

Invest time on your first dashboard as it is critical to excite the audience and drive adoption

Realistic screen mockups drive requirements gathering better • Your services partner should proactively elevate their game where

executive views are captured in the design phase itself

• Driven by Business/Executives and Delivered by IT

Limit the number of parallel dashboard projects per user

Regular meetings with Business on Scope and Status 12

BI Implementation Partner – VisualBI Solutions

13

BI Strategy & Assessment

Proof of Concept

Architecture Consulting

Implementation & upgrades

BW-BOBJ Integration

Executive Dashboards

Maintenance & Support

Corporate Training

SAP BI

SAP BOBJ

SAP HANA

SAP BPC NW

Executive Dashboards

Enterprise Mobile Apps

Herndon, VA San Antonio , TX

Chennai, IND