improve a digital user experience
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Hi INTERACTIVE / APAN 1
www.joaoprior.com linkedin.com/in/joaoprior
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UX focused on having a deep understandingof users: what they needwhat they valueand also their limitations
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Most people believe that User Experience is only looking for the best solution for their users - but it is not. UX defines the problem that needs to be solved (why) , for who that problem needs to be solved (who) and the way how to resolve it (how).
Whitney Hess
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Go to a competitor's website after a bad experience in mobile.
Believe that the mobile version needs to be as good (or even better) as the desktop version.
41%88%
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80%of mobile customers will leave your website if they have to wait 3 seconds for the page to load.
of users say that they are less likely to return to a website after a negative user experience.
57%
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1 Stay out of people’s way
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2 Create a hierarchy that matches people’s needs
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3 Limit distractions
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4 Provide strong information scent
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5 Provide signposts and cues
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6 Provide context
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7 Use constraints appropriately
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8 Make actions reversible
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9 Provide feedback
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10 Make a good first impression
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Usability UXMaking a task easy & intuitive
Minimizing steps & removing roadblocks
What users do… How they do it…
Making a task meaningful and valuable
Creating emotional connection
What users feel…
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Usability UXMaking a task easy & intuitive
Minimizing steps & removing roadblocks
What users do… How they do it…
Making a task meaningful and valuable
Creating emotional connection
What users feel…
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Time changes,
People Change,
New needs arise.
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2000 2016
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2000 2016
Hi INTERACTIVE / APAN 257 year old
75 years old36 years old
43 years old62 years old
12 years old
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Generative Research Ideation Mental models Behaviour models Test Results Competitive Analysis
Prototype Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code
A/B Testing Site Analytics Usability Testing Funnels Sign-Ups
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Average ROI of usability redesign is
83%
Every $1 invested inease of use returns between
$10 / 100Up to 41% less
abandonment rates thanpoorly designed sites.
Nielsen Norman Group, 2008 IBM Forrester Best Practices in User Experience Design, 2009.
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If you think good design is expensive, you should look at the cost of bad design.
Dr. Ralf Speth, CEO Jaguar
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PersonasStoryboardingUser testingPrototyping
MaterialsPost-it notesPencilPaper sheets
Time2 Hours
