ditching words: using interactive to improve user experience
TRANSCRIPT
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Ditching Words: How Interactive Media Improves the User Experience
Tuesday, Oct 20, 4:15pm
Matt R. Sullivan
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About Matt Sullivan
•Teaching tech comm and software for 20 years
•Adobe Certified Instructor and Expert in 10 Adobe applications
•Runs training classes for tech comm video at training.techcommtools.com
•Author FrameMaker – Creating and Publishing Content
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Ditching Words
Video and visuals for better documentation
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620 pages of irony
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New interactivity features for Fm 12 and Fm 2015
11 of 27 new features (over 40%) directly
address digital publishing and mobile
delivery
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To effectively
deliver a message
Create engaging experiences with more than just text
-@mattrsullivan
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•Documentation (2 examples)
•Support for existing content
•Point of sale, sales rep, product training
•Advertising•Product and Profit center
•Sales teaser
Video documentation as
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Video as…documentation
PS AI INT video
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Use video to ease descriptions of obscure details
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Video as…documentatio
n
vimeo.com/112531569
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Video asSupport for existing content
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Video in lieu of collateral and mailers
GIVE an experience instead of describing one
Headwaters Healthcare CentreOrangeville, ON
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Be creative with providing access
Targeted e-mailLanding pagesBlog postsQR codesHelp systems/PDF
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Deploy content on media servers to reduce load times for content.
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Interesting spins on video documentation
Video as point of sale, sales rep, and product training
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Video documentation as Sales
youtu.be/1Ql0Z8Il73s
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Video documentation as advertising
youtu.be/aBYWGjIzvyw
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Using your documentation as a profit center
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Documentation
as product
http://bit.ly/screenflow-hero
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Cross-pollinate
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Content as sales teaser
youtu.be/DBaWwuK-YAg
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Augmented reality in a cell phone
app
DAQRI Anatomy 4d
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Identifying candidates for video
Look for trouble spots in docs and user experienceLook for features that differentiate
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Next steps
bit.ly/lavacon-video for writeup
slideshare/net/mattrsullivan for presentation
training.techcommtools.com for course
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Connect with Matt Sullivan Newsletter-
techcommtools.com Twitter, Facebook, LinkedIn-
mattrsullivan YouTube-tc2ls or mattrsullivan