impress with infographics

WHAT

IMPRESS WITH

INFOGRAPHICS

INFOGRAPHIC:

“A graphic visual representation of information, data or knowledge intended to present complex

information easily and clearly.”

WHAT

Visit uswww.impressiveinfographics.com

STATISTICS


WHY

People remember of what they hear

People remember of what they read

People remember what they see & do

10% 10%20% 80%

WHY INFOGRAPHICS?


WHY


Fast and easy to digest

Fun and engaging

Provide value to your readers

Possibility to go viral


MEDIUM


Social media

Websites

Television

Advertisement

Resume

INFOGRAPHICS

ARE USED EVERYWHERE


TALENT


SERVICES

WHAT WE DO?

Gathering your data

DATADesigning as perbrand Guidelines

DESIGN

Launch & Promote

PUBLISH

01 02

03

SERVICES


SERVICES WE OFFER:

INTERACTIVE INFOGRAPHIC

MOTIONGRAPHIC

STATICINFOGRAPHIC

PRESENTATIONGRAPHIC

WORK



ALL YOU NEED TO KNOW ABOUT

PAWN BROKINGPAWN BROKING

Pawnbroking is a fast, easy & safe way to secure loans against your assets.

TALK TO US

Click a picture of your asset

Send you items to us by next day by courier

Cant post it?

Its freeIts fastIts fully insuredLog onto

www.unbolted.com

Share your picture with us

We will send specialist handlers as needed

No long formsNo loan officersNo approvals to wait for

DROP OFF YOUR ITEM

ACCEPT LOAN, RECEIVE MONEY

ONLINE PAWN BROKING MADE EASY

7MYTHS ABOUT PAWN BROKING

MYTH #1IT IS EXPENSIVE

WHAT IS PAWN BROKING?

MYTH #3I ONLY GET A SMALL PERCENTAGE

OF THE VALUE OF MY ITEM

MONTHLY INTEREST RATES

AVERAGE LOAN SIZES FOR ONLINE PAWN BROKERS

Text required here.

Need to speak with them . Need permission for that

Need to speak with them . Need permission for that

Need to use one asset

22 ct, Asian jewelry, 500 grams, Indian gold

3-3.5%CREDIT CARD

INTEREST RATE5.4%

TRADITIONAL BANKS

22-41%PAYDAY LENDERS

2.75%UNBOLTED

TO BE DELIVERED

TRADITIONAL PAWN BROKERS

MYTH #2

I NEED A LOT OF MONEY QUICKLY. PAWN BROKING IS FOR £ 100 OR LESS.

MYTH #4 I WILL LOSE THE ITEM IF I PAWN IT

H&T ONLINE

SUTTON & ROBERTSONS

Need to speak with them. Need permission for that.

UNBOLTED£ 10,000

Need to speak with them. Need permission for that.

BORROLoans of 2 million

£

UNBOLTEDH&T ONLINE MONEYSHOP BORRO SUTTON & ROBERTSONS

(MONEYSHOP)

MYTH #5THE PAWN BROKER CAN SELL MY ITEM

AT A PROFIT (YOU GET THE REMAINING)

MYTH #6 NOT MANY PEOPLE DO IT?

MYTH #7THIS INDUSTRY IS FULL OF

FLY-BY-NIGHT OPERATORS

of pawned items are returned to the customer, The ownership of the item does not change if it is repaid for.

They can not. Any surplus after deducting fees and interest will be paid back to the customer.

WRONG!85%On an average,

NO!

of people do it.

of people who have used pawnbrokers are satisfied by it.

3%

95%

Pawnbrokers are regulated by The Financial Contract Authority, which operates under the Bank of England.

OVER THE YEARS HE HAS INVESTED IN

A LARGE FLEET

+

COMPLEX BY THE RIVER

{ {SHOWERS CHANGING ROOMS

OFFICE

080706050403020100

MAY

JUN

JUL

AU

G

SEP

OC

T

IN A TYPICAL SEASONBill’s business starts o� slow in May and then increases between June and August during the summer months. It falls away in September and October.

MON

TUE

WED

THU

FRI

SAT

SUN

USE OF RAFTS OVER THE WEEK

USE OF RAFTS OVER THE WEEKEND100%

20%-30%

Bill is normally using all his rafts over the weekend, but only between 20% and 60% of them (depending on time of year) during the week.

UTILIZATION OF RAFTS DURING THE SEASON

UTILIZATION OF RAFTS DURING THE WEEK

BILL RUNS A RAFTING BUSINESSBill runs a rafting business that he set up over ten years ago. His season runs from May until October. During other months the weather conditions make it unsafe to go rafting.

JAN FEB MAR APR NOV DEC

MAY JUN JUL AUG SEPT OCT

Bill is always looking at ways to in -crease his sales. A few years ago he

ran a Groupon deal which o�ered his customers a 50% discount. He paid Groupon 20% and therefore

received 30% of his normal sale price for each trip sold.

DEAL WITH GROUPON

OFFERS50% DISCOUNT

$225,000Vouchers5000

generated

in revenue

+

Customers got frustrated with how long it was taking for them to schedule their trip

Customers began to express their frustration on websites like Yelp

Bill experienced a drastic decline in bookings made through his own website. He couldn’t work out whether the decline was due to Groupon or due to them reading the reviews on Yelp.

CUSTOMERS GOT FRUSTRATED

Following the end of the deal, customers immediately began to contact Bill’s rafting company to make bookings.

Unfortunately, Bill only employed two administrators who also answered the phone to take bookings. His business was not geared up to answer so many calls at once.

Even though customers were able to leave messages, Bills administrators couldn’t get back to customers until after hours because they were so busy answering the phone during the day.

HE EMPLOYED MORE ADMINISTRATORS +

ONE RAFT EIGHT PEOPLE TWO GUIDES

+=$150 charge

per

$100 tip per

trip

at the end of the season

$4,500Increased revenue only

478 more trips

2,780 No. of customers serviced

$112,280spent on additional guides & food

$35,000on administrators

+

$142,780GROSS PROFIT DECLINED BY

INSPITE OF:

THE FOLLOWING YEAR900800700600500400300200100

OVERALL SALES

900800700600500400300200100

LOCALS TAKING TRIPS

LOCALS IN PRESENT SEASONLOCALS IN PREvious SEASON

20DECREASED BY

%

Whilst the number of tourists taking rafting trips increased, the number of locals taking trips decreased by nearly 20%. The poor reviews on Yelp from the previous season made his services look inferior to his competition. Also, since many consumers had taken a rafting trip the previous season, they were less inclined to make a booking this season.

MAY JUN JUL AUG SEPT OCT MAY JUN JUL AUG SEPT OCT

Groupon approached Bill again to carry out another Deal; they even

o�ered to only take 12% of the transaction as a fee. Bill still rejects them as he knows that even if they

didn’t charge him anything, he’d only be break even at best

12%

TRANSACTION FEE

ONLY

INSTEAD BILL IMPLEMENTS FULL SEATSFULL

SEATS

Bill implements Full Seats, having seen it listed as an extension to his existing booking system. Bill realizes that demand for his rafting trips depends on a number of variables such as:

TIME OF THE DAY

DAY OF THE WEEK

TIME OF THE YEAR

WEATHER

increases the deal the more people are in a raft.

Discounts only come into play once a raft has more than two people in it.

OFFERS BIGGER DISCOUNTS

DURING OFF SEASONWEEKENDS

ON

THROUGHOUT THE YEARWEEKDAYS

ON T&C

BUILDS NEW PRICING MODEL

THE FULL SEATS SOLUTION

Bill publishes these deals on his own website using the Full Seats widget.

He also allows his rafting trips to be sold by members of the Full Seats distribution network.

He contacts a local hotel and o�ers them a commission for selling his services. The hotel signs up for an Agent account in Full Seats and adds a widget for Bills’ rafting trips on their own website.

THE GROUPON PROBLEM



WHY CHOOSE US?

SATISFACTION GUARENTEED

QUICK DELIVERY TIME

MULTIPLEREVISIONS

CLIENTS



BILL EXPERIENCES A SHARP INCREASE IN SALESBill experiences a signi�cant increase in sales from customers using the Full Seats invite to friends and from Full Seat Distribution Partners. He also manages to absorb the new business into his existing structure as it is entirely administered online.

On days when the weather isn’t great, Bill is able to con�gure his pricing to o�set any decline in bookings. Bill is also able to con�gure deals in Full Seats when he has last minute availability.

In addition to traditional Distribution Partners, last minute deals can be pushed out to users of the Crowd Tripper mobile app within a 50 mile radius; alerting them to the deal.

TRADITIONAL DISTRIBUTION PARTNERS

CROWD TRIPPER APP+

PUSH OUT LAST MINUTE DEALS WITHIN A 50 MILE RADIUS



Contact us today! [email protected]

#DATATODESIGN

@IMPRSVINFGRPHCS

#DATATODESIGN

@IMPRSVINFGRPHCS

impress with infographics

Marketing