Prepared by, Ramya.K

An information graphic (infographic) is a visual representation of a data set or instructive material.

An infographic takes a large amount of information in text or numerical form and then condenses it into a combination of images and text, allowing viewers to quickly grasp the essential insights the data contains.

What Is an Infographic?

Why Infographics Work for B2B?

Today’s digital marketing is not only about building and creating engaging content that your customers love to read but it’s also about producing attractive images and videos that they will be likely to share among their community.

Info graphics, are handy for several reasons:

Infographics are hot, so they tend to draw a lot of views when they are shared on Pinterest and other social media sites.

They allow the viewer to take in the whole concept in one image. This can be very helpful when trying to convey a complex system, concept, workflow, product, etc.

By displaying the infographic on a customized landing page, the image can function as a highly effective lead generation tool

Developing Topics

Here are three creative “shortcuts” that produce excellent results. The first line of attack for a B2B is to survey the sales force. These are topics that customers care about that lends them to a visual explanation.

Along the same lines, survey the customer service staff. What do customers have a hard time understanding — a return policy, a set of installation instructions, troubleshooting protocols? Here again a creative marketer can find subject matter for an infographic.

Review existing content for text articles, slide presentations and video that can be converted into an infographic. Chances are, you’ve already created all the subject matter you need for a year’s worth of infographics.

Infographics in Social Media Marketing

As an old saying goes, “a picture is worth a thousand words”. It is truer today than ever. Statistics from Zabisco show that 40% of people respond better to visual content than plain text.

In fact, we are visual creatures at our nature and always crave for interesting, cool images and pictures which are processed 60,000X faster in our brain than text and words alone.

Additionally, social networks like Pinterest, Facebook, Instagram and YouTube are such great platforms for visual content to go viral. And this proves to be true in reality.

Infographics in Social Media Marketing

Publishers who use infographics as their marketing weapon can increase their traffic by 12%. Photos are liked twice as much as text updates on Facebook.

94% more total views on average are attracted by content containing compelling images than content without images.

60% of consumers are more likely to consider or contact a business whose images appear in local search results.

37% increase in engagement is experienced when Facebook posts include photographs.

14% increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

The Most Effective Social Media Platforms

According to the infographic, 91% of B2B marketers prefer LinkedIn as their content distribution platform. The following are top social media platforms used by B2B marketers:

Linke

din

Twitter

Faceb

ook

Youtu

be

Googl

e+

Slide

Share

Pinte

rest

Inst

agra

m

Vimeo

Flickr

0

40

80

Infographics on Social Media

Series 1

Online Tools

There are tools online that will develop infographics

http://infogr.am/app/#/home

http://www.easel.ly/

http://venngage.com/

http://piktochart.com/

http://www-958.ibm.com/software/analytics/manyeyes/

http://www.wordle.net/

Famous Infographics :1

THANK YOU!