importance of color scheme in web design

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Importance of Color Scheme.

What Color’s represent in Web Designing.

How Color Scheme Helps.




Color scheme plays an important role in designinginteractive website.

It serves as a means of “communication medium”.

When visitors visit website, the first thing they notice is the color scheme, how much attractive a website is, and many more.

Colors also helps in making any kind of presentation and advertisement as they are the most effective tool for designing a website.

Color scheme is considered to be important because these colors not only ‘deliver some message’ but also ‘affect visitors' moods’, ‘create different set of ideas’, and ‘invoke feelings’.




Moreover, creative use of colors in an effective manner will make your ‘website professional and delivers right message in a right way.

Effective Color schemes can easily influence visitors psychologically and physiologically.

Sometimes it happens that color scheme can leave negative as well as positive impact on the audience.

Now-a-days, large multi nationals invest millions of dollars to decide perfect color for the packaging and branding of their products.

Perfect color schemes also plays a major role in increasing business profitability.



Colors for a website design are almost as important as the over all design itself. Color affects our feeling, perceptions, and interactions. You can use colors to make a user feel welcomed, comfortable, relaxed, and secure. So, before choosing the colors of your website, it is important to know about varying dimensions of color and what they represent in website designing:

Yellow Symbolizes happiness, cheerful, hope and jealousy. This color makes webpage brighter, but it should not be overused.

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Red Is the color that symbolizes love, passion, fire and

aggressiveness. In the business world, red is the color used to motivate an individual to initiate action, convey a warning, or stop the user. Moreover, use the red color cautiously as it can be irritating.

White Symbolizes purity, truthfulness, cleanliness and spirituality. White

color is considered for a great background color for business web design.

Black Symbolizes security, dignity, and earnestness. Grey is one of the

good background colors and when used with other colors then also it blends well. http://web.pixelcrayons.com/


Blue Symbolizes reassurance, trust and dignity. If you want to give

your website a professional look, then it’s better to go for blue color.

Green Symbolizes wealth, freedom, and growth. This color is used for

business websites for growing money.

Grey Symbolizes security, dignity, and earnestness. Grey is one of

the good background colors and when used with other colors then also it blends well.



Pink Symbolizes calm, nurturing, innocence, and cute. Pink is the good

color choice when your target audience is primarily younger and females.

Purple Symbolizes royal, creativity, luxury, wealth and mysterious.

Purple is the favorite color for artistic community, but it has no meaning in the business world.

Orange Symbolizes warmth, pleasure, and ambition. This color is

basically used for websites which deals in food and nature. Orange color is used in web design services, but very less.



Color scheme helps you when you keep: Color scheme simple,

Use white space wherever necessary,

Consistency in colors should be there and

Lastly, Know your audience well.



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importance of color scheme in web design

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