reception ricardo.chwww.ricardo.ch

Implementation of salesforce.com®

ardo.ch AG was established in November 1999 as auktion24.ch in Baar (Zug), Switzerland. Since 2008, it has been a part of the ricardo Group. Presently, its two million members trade goods worth over CHF 660 million annually, turning ricardo.ch into Switzerland’s largest online marketplace. On average, members sell 20,000 items daily. The ricardo.ch site handles 700,000 offers (auctioned and fi xed price), about 100,000 vehicles and 35,000 vehicular accessories on the autoricardo.ch platform, and over 2.5 million brand name articles via ricardoshops.ch.

ricardo.ch employs 140 persons in Zug, including a host of eCommerce specialists and customer service representatives.

www.ricardo.ch

Case Study | Customer: ricardo.ch

The projectThe goal was to combine customer data and reports into a

centralized, account-oriented system. An app was set up for

autoricardo.ch to optimize sales routes.

„ec4u expert consulting ag signifi cantly boosted our sales processes by implementing salesforce.com® and rapidly

migrating our customer data.“

Frank HaydonBusiness Development Manager

Case Study | Customer: ricardo.ch

The customerricardo.ch AG encompasses the online marketplaces

ricardo.ch, autoricardo.ch, ricardo-shops.ch, and OLX.

ricardo.ch AG selected ec4u expert consulting ag to

integrate the Salesforce Sales Cloud®. Before the

data warehouse was expanded with salesforce.com®,

marketing and sales staff had to specify the information

stored on key accounts at different points in the system.

Through this approach, sales is only one click away from

delivering sales reports to company management – on

the weekly status, current forecasts, or success in sales

territories. Ultimately, customers receive more relevant

service, which leads to more effi cient collaboration

between ricardo.ch and its power sellers.

Furthermore, there was dire need to set up an effi cient

system for maps & travel directions: for its sales and

service at automotive workshop proprietors, the fi eld

salesforce® was typically confronted with poorly

planned, lengthy, and ineffi cient routes. ec4u executed

this task in the form of an app that not only enabled

planning of travel routes in advance, but also replaced a

typical GPS. This app is very quick and easy to use, even

after unexpected changes in appointments.

Set up the Salesforce Sales Cloud®

Customize account views

Set up graphics-based reports

Set up an app for maps & travel directions

Campaign management tool

Central storage and overview of customer data

Reports on all activities

Optimization of sales routes

Recognize instruments and potential and promote

these through focused “ramp-up” consulting

Reports on revenues by customer segment

Customer benefi ts Services

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ricardo.ch implements Salesforce Sales Cloud®