impact report mh day 2018 · impact report mh day 2018 teamwork makes the dream work >>...

ImpactReportMHDay2018

Teamworkmakesthedreamwork>>everyoneusedthesamecampaignhashtags,keymessagesand"readytouse"

materials.Bysingingasachoir,wecreatedonemassiveglobalcampaign>>extremelyrelevantcontributionstoMHDay(WorldBank,BMZ,Melinda

Gates,IFRCandmore)>>massivecampaignpressure,morethan130,000,000peoplereachedwith

positivemessaging>>503MHDayeventsandotheractivitiesin71countries,morethaneverbefore= MHDay2018broketherecordswesetin2017.Together,wemanagedto

createevenmorevisibility,relevanceandactionforMHM!

MHDay2018keyresultsandachievementsataglance

WASHUnited`sroleastheInternationalSecretariatofMHDay

Strategy&planning

•  OverallcampaignstrategyandcontentplanninginconsultationwithMHDaypartnersandsupporters

•  ConsultationswithMHDaypartnersandsupporterstodefinetheannualtheme“empoweringgirlsandwomen”andthecampaignhashtag#NoMoreLimits

•  Monitoring,evaluationandreporting

WhatWASHUniteddoesforMHDay

Contentdevelopment&partnersupport

•  SupportofMHDaypartnerswithready-to-usecontentforsocialmediacampaigningandevents(differentlanguages,white-spacetointegratepartnerlogos)

•  DesignsystemthatmakesiteasyforpartnerstocreateowncontentbasedonMHDayvisuallanguage

•  Partneractivationandcontentdissemination:webinars,newsletters,MHDaywebsite,incl.eventsandcampaigndatabase

Campaigning

•  Globalmediaengagement•  ManagementofglobalMH

Daysocialmediachannels•  Amplifcationofpartner

stories/contentonglobalMHDaychannels

•  DedicatedsocialmediacampaigninIndia,includingvideowithrap-starDeeMC,partnershipswithinfluencersandmedia-houses

•  SociallisteningandcommunitymanagementforglobalandIndiansocialmediachannels

Networking&strategicpartnerhips

•  NetworkingonbehalfofMHDayatkeysectorevents,includingEuropeanDevelopmentDays,WorldWaterWeek,andUNC

•  Strategicpartnerships,includingpartnershipswithkeydevelopmentpartners,corporates,mediaandfunders

•  Workingwithpartners(GermanWASHNetwork,GlobalCitizen)tocatalysegovernmentactiononMHM

Morethan500MHDaypartners,

WASHUnited`sroleastheMHDayInternationalSecretariat:

WhatWASHUniteddoesforMHDay

Examplesofcontent/materialsdevelopedforMHDaypartners:Postersforevents Photobackdropforevents

Bannersforevents Speech-bubblesforevents

Socialmediasets(images+text)

1

Design System Menstrual Hygiene Day 2018

MHDayDesignSystem

6 7

Partner Logo Partner Logo

#NoMoreLimitsEmpowering women & girls through good menstrual hygiene!

Additional copy text ...

#MHDAY2018 #ownpartnerhashtag

#MHDAY2018 #ownpartnerhashtag

#NoMoreLimitsEmpowering women & girls through good menstrual hygiene!

The MHDay logo (normal version and short version) is al-ways positioned on a background segment. The positive (colored) version of the MHDay logo will be positioned on a white background segment, the negative version on a red background segment. Please refer to the chapters „How to design print materials“ (page xx) and „How to design social media content“ (page xx) for more details on how to use the background segments

MHDay red: 3c 87m 0y 0ksRGB r224 g66 b142 #e0428e

MHDay blue: 71c 0m 0y 0ksRGB r28 g187 b236 #1cbbec

MHDay black:80k sRGB r88 g89 b91#58595b

#NoMoreLimits is a key element of the 2018 campaign. The campaign #hashtag is reffering to the annual theme „empowerment“ and could be combined with the headline explaining the annual theme (see examples on this page) or any other headline. Please refer to page xx for more details about the campaign #hashtag

Additional design elements:

#MHDay2018

The font type which will be used for the 2018 campaign is the google font „Baloo“. You can download the font here: https://fonts.google.com/specimen/Baloo

ABCČĆDĐEFGHIJKLMNOPQRSŠT UVWXYZŽabcčćdđefghijklmno pqrsštuvwxyzžआईऊऋॠऌॡऐऔ ऎअंअँकखगघङचछजझञटठडढणत थदधनपफबभयरवळशषसहĂÂÊÔƠ Ưăâêôơư1234567890०१२३४५६ ७८९‘?’“!”(%)[#]{@}/&\<-+÷×=> ®©$€£¥¢:;,.*₹

The MHDay design will give you enough space to integrate your logo into all types of communication materials (print, social media). The MHDay design will also give you enough flexibility to add your logo accordingly to the design standards of your organisation (e.g. you logo is always positioned top right). Plea-se refer to the chapters „How to design print materials“ (page xx) and „How to design social media content“ (page xx) for more details on how to integrate your logo

You can always add #hashtags like #MHDAY2018 or your own #hashtags in addition to #NoMoreLimits, in print materials these #hashtags could be positioned next to the MHDay logo (see examples on this page), for social media these #hashtags could be integrated in a post-text or tweet. Please refer to the chapters „How to design print materials“ (page xx) and „How to design social media content“ (page xx) for more details on how to include additional #hashtags

The two colors from the MHDay logo act as the main colors of the MHDay color system and will also be used for the background segment (MHDay red) and whenever text will be positioned on whi-te background (#hashtag in MHDay red, Headline in MHDay blue). White and MHDay black are used as secondary colors for the background segment (white) and copy text (MHDay black) or additional #hashtags

MHDay2018results

130,000,000peoplereached

45,000contributionsonsocialmedia

>700,000interactionsonsocialmedia

>650articlesinonlinemediaandTVfeatures

Massivecampaignpressure(socialmedia,mediacoverage,reachandengagement):

MHDay2018results

11%

69%

18%

1% 1%

Facebook Twitter Instagram Youtube Onlinenews

35%

47%

13%

1% 4%

Facebook Twitter Instagram Youtube Onlinenews

Reachbreakdownin%:

Contributionbreakdownin%:

OneglobalcampaignUseofthesameMHDayhashtags,keymessagesandmaterialsbypartnersaroundtheworldturnsallthehundredsofMHDayactivitiesintoonemassiveglobalcampaign

MHDay2018results-oneglobalvoice

TheWorldBankteamedupwithMHDaytoraiseawarenessandincreasethepriorityofMHM,externallyandwithintheBank

!!Text,derbeschreibtwieTVundFußballstarsindieKampagneinBhutaneingebundenwaren

IncreasedrelevanceofMHM

TheGermanMinistryforEconomicCooperationandDevelopmenthelpedraiseawarenessforMHMthroughapressrelease,socialmediaandaspecialMHMsectionontheirwebsite.ThiswasthefirsttimetheMinistryparticipatedinMHDay.DFIDalsoparticipatedinMHDayforthefirsttime.


TanzaniancivilsocietypushedthegovernmentonMHDaytodropVATonmenstrualproducts.Lessthanamonthlater,thegovernmentacted

MelindaGatesaddedhervoicewiththispowerfultweet

NationalMHDaycampaigninBhutanwithPrimeMinisterTsheringTobgayandBhutan‘smostpopularfootballstaractingaschampionsforMHM

MHDay2018results–increasedrelevanceofMHM(selectedexamples)

MHDay2018results–socialmediacampaigninIndia

InIndia,theMHDayhashtagwastrendingonTwitterfor6hours.Ourdedicatedhashtag-campaigninIndiaisnominatedfortheShortyAward,oneofthemostimportantsocialimpactawardsworldwide.

SocialmediacampaigninIndia

VideowithrapstarDMC


Exampleformediacoverage:CNNaireda4½-minuteMHDayspecialaboutmenstruationandmenstrualhygiene

>650articlesinonlinemediaandTVcoverage,including:

NDTV,HindustanTimes,IndiaTimes,TheHindu,IndianExpress,OdishaTV,Firstpost,GlobeandMailCanada,TeenVogue,Vogue,Bento,BBC,Metro,Cosmopolitan,Glamour,MarieClaire,HuffingtonPost,LaCronica,EveningStandard,Fox,CNN,ABCNewsUS,GoodMorningAmerica,AmericaToday

MHDay2018results–mediacoverage

Mediacoverage

143123

19 722 15 21

213190

3012

4117

0

Datenreihe1

99127

180

350

503

24 33 3454 71

2014 2015 2016 2017 2018Numberofevents Numberofcountries

SubstantialincreaseinMHDayevents/on-the-groundactivities:

1827 34

67

30 33

54

128

USA Kenya Nigeria India

2017 2018

MHDay2018results

Overallnumberofevents: Eventsbyregions: Mostactivecountries:

Events

Rwanda,SHE

SouthAfrica,UNFPA

Nigeria,PadaGiri

Iraq,UNICEF

Ghana,GhanaEducationService+partners

MHDay2018results–selectedeventexamples

India,MissWorld&Aakar

India,Gramalaya

Pakistan,HER

Nepal,NFCC

Philippines,RedCross


UK,BloodyGoodPeriod

Brazil,Unimed

Denmark,PeriodTalks

Haiti,PureWaterfortheWorldGermany,Einhorn

USA,Virasat&UniversityofUtah


MHDay2018results–eventsdedicatedtoeducationandaccesstoproducts

Nepal,NFCC

YessGirls,UgandaMHDaypartnerscarriedoutdozensofactivitiestoeducategirlsaboutmenstruationandMHMaroundtheworld.ManyMHDaypartnersusedMHDayforproductdonations/collectiondrivestoprovidedisadvantagedwomenandgirlswithhygieneproducts.

Webreakthesilencecampaign,Bhutan

MHDaysupporterProcter&Gambledonatedanadditionalonemillionperiodproductstoconfront

periodpovertyacrosstheUnitedStates

Thisyear’sMHdaysawoneofthemostrespectedjournalistsinGhanagiveushisplatformtotalkaboutitonradioandpeoplesharetheirexperiences.ItalsogottheGovernmentissuingstatementstothateffect.ThecreationoftheMHDayhasenabledustogetopinionleaders,QueenmothersandMuslimleaderstocomeoutintheirnumberstosupport.

NanaAmaAdutwumwaa-TouchingtheLifeofGirlsFoundation,Ghana

Sinceitsinception,MHDayhasenabledustoadvocateforgirlsandwomenacrossaninternationalplatform,andjoininsolidaritywithwomenandgirlsacrosstheglobe.Ithasenabledustojoinindiscussionsandaccessresourcesandshareourlearningswithotherlike-mindedorganisations.Asasmallorganisation,wenowhaveaglobalvoiceonMHM,andthroughMHDayhaveimpactedgirlsandwomenglobally.AsanteSanatoallinvolved.Welookforwardtoacontinuedpartnershiptogether!

MariaKidney-BrighterCommunities,Kenya

MHDayforushasbeenoftremendousimportanceinhelpingusmeetourgoalsofengagingcommunities,schoolsandpolicymakerstobuildcommunitiesinwhichnogirlisleftoutofschoolforsomethingasnaturalashavingamenstrualcycle.ThroughMHDay,wehavebeenabletoraiseawarenessandbreakthetaboosurroundingmenstruation,butmostimportantlyusemenstrualhygieneeducationtotalkaboutotherissuesaffectinggirlsandwomensuchaspoverty,genderbasedviolenceetc.

DelphineKonde-GirlsExcel,Cameroon

RadhaPaudelFoundationorganizedmanyactivitiesatvariouslevels.MHDaycreatedaforumforsolidarity,knowledgesharingandbuildingconfidence.Forthefirsttimeinhistory,theNepalesegovernmentorganizedamegaeventformarkingdignifiedmenstruation.TheMinistryofWaterandSanitationwasleadingandotherMinistriesforhealth,educationandwomenwerecollaboratingwithallstakeholders.

RadhaPaudel-RadhaPaudelFoundation,Nepal

MHDay2018results–partner‘svoices

HowMHDaygeneratessocialimpactatscale


WorldVision

UNICEF

WorldBank

Plan

WSSCC

IFRC

WAGGGS etc…

AfriPads

WaterAid

BBCVice

HindustanTimes

ABC

CNN

etc…

NDTV

Vogue

MassiveglobalcampaignbreakingthesilenceandtaboosaroundmenstruationandMHMreachingmorethan130millionpeople.Totalcampaignvalueleveraged:

>$17,500,000

MHDaypartnerorganisationsinvestedtheirownresourcestocarryout503on-the-groundMHDayevents,digitalcampaigns,etc.Valueofinvestmentsbypartners:

>$7,500,000

>650contentpiecesinonlinemediaandTV(notincludingprintandradio)coveringMHDayandMHM.Valueofmediacoverage:

>$10,000,000

Provided>500MHDaypartnerswithhigh-qualityMHDaycontentforon-the-groundactivitiesanddigitalcampaigning

Engagesglobalmedia

WASHUnited(MHDay

secretariat)

GlobalCitizen

SupportersinvestedinWASHUnited/MHDaysecretariattomakeMHDaypossible

TheMHDaymodel:workingthroughpartnershipstoleverageresourcesandcreateimpactatscale

MHDayisaplatformforadvocacyandactionacrossallfourareasofMHMThebreadthanddiversityoftheMHDaypartnershipenablesMHDaytocatalyseprogressacrossallfourareasofMHM.

Awarenesscreation/socialnormschange

MHM-responsiveWASHfacilities

includingdisposal

AdvocacyforuniversalaccesstoMHM-responsiveWASHfacilities

Advocacyformorecampaigningtoraiseawarenessandchangesocialnorms

Accesstosanitaryproducts

Advocacyforuniversalaccesstohygienicmenstrualproducts(globalandnationallevel)

Accesstoinformation/MHMeducation

AdvocacyforuniversalaccesstoMHMeducation(globalandnationallevel)


CampaigningaroundMHDaytoraiseawarenessandaddresstaboos,stigmaandothernegativesocialnormsandpracticesthatlimitwomenandgirls

ConcreteactiononMHMeducationaroundMHDay(e.g.trainingsinschools)

Concreteactiononaccesstoproducts(actionontaxes,productdonations,etc)

+

+

+

Effectsonlocallevel:Global-levelrelevanceofMHDayhelpslocalpartnerstoengageandactivatelocaldecision-makersandmediaonMHMCampaignmaterialsandadditionalsupportmakeiteasyforpartnerstoparticipateandorganizelocalMHDayactivitiesInspiring/motivatingtobepartofalargerglobalmovement

Global

Local

Effectsongloballevel:ActivitiesatlocallevelcontributetotheoverallglobalvisibilityofMHDayandMHMLocalon-the-groundactivitiesprovideinterestingstoriesthatarepickedupbyglobalmediaEvidenceofprogressatlocallevelincreasestheoverallrelevanceofMHDay


Avirtuouscirclebetweenglobalandlocallevelimpact

Amassive„thankyou“toallMHDaypartnerswhomadeMHDay2018suchafantasticsuccess!Together,wewillmakeMHDay2019evenbiggerandbetter!

WewouldliketothankallpresentandformersupportersforhelpingmakeMHDaypossible!

Wayforward/nextsteps

MHDaymovingforward:fromone-offeventtoongoingcampaigning

Day-to-daycommunication+micro-campaignsensureincreasedlevelofattentionforMHMthroughouttheyear.ThisinturnwillhelptomakeMHDaybiggerandbigger.

MHDay:•  Verybroadtheme,overarching

campaignhashtag,strongbrandandvisuallanguage(MHDaylogo)

•  Enables>500MHDaypartnerstoparticipateandbenefitfromMHDay

Day-to-daycommunicationtocreateconstant„ambientnoise“onMHM

Micro-campaigns:•  Thematicdeep-diveonmorenarrowissuessuchasMHM

education,MHM-responsivefacilities,accesstoproducts•  Onlyrelevantforpartnersworkingonspecificissue

Movingforward,wewillcomplementtheannualhighlighteventMHDaywithincreasedday-to-daycommunicationandseveralthematicmicro-campaignsonspecificaspectsofMHMthroughouttheyear.

MHDay Microcampaign

Microcampaign MHDay

MHDaymovingforward:fromone-offeventtoongoingcampaigning

OverallattentionforMHM

OnlyMHDay

MHDay+day-to-daycommunication+severalthematicmicro-campaignsthroughouttheyear

2018 2019 2020 2021

Theadditionofmicro-campaignsandday-to-daycommunicationwillenableustoachieveincreasedattentionforMHMandincreasedrelevanceofMHMallyearround.Moredetailstofollowlaterthisyear.

TojoinorsupportMHDay,contactInaJurga,InternationalCoordinatorMHDay:[email protected]

impact report mh day 2018 · impact report mh day 2018 teamwork makes the dream work >>...

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