Social Media & NetworksImpact on internal collaborationPhilippe Borremans, Conversationblog.com

Enterprise 2.0

“The Web as an operating system...?”

“The Web IS an operating system...Get over it...!”

Anonymous, via Twitter

Setting the scene...What is keeping organisations awake ?

A recent IBM study revealed the top 4 priorities from HR/Senior Executives:

Adaptable WorkforceThe Search for TalentThe Leadership GapATTTTTAAAAA a table r rceTT SSS hTT tttAA eA eeATThh SSS h ff TTT llTh S h f TTThh SS h ff TTT llTh S h f TAAAAAA ppp r eeeeeeeeeeeeeeeeAAAAAAdddddddaaaaappppppptttttaaaaabbbbblllleeeee WWWWWWooooorkkkkkkffffffooooooorccccceeeeea aabb WW rrk orcceTThh SSSS hh ff TTTT llTh S h f T lAAAAAAAAAAAdddddddddddaaaaaappppppppptttttttttttaaaaaaaaabbbbbbbbbllllllleeeeeeeeee WWWWWWWWWWWWooooooooorrrrrrrrkkkkkkkkkkkkffffffffffoooooooorrrrrrccccccceeeeeeeAAAAAAAAdddddddddaaaaaaappppppppptttttttttttaaaaaaaaabbbbbbbbbleeeeeeee WWWWWWWWWWWoooooooorrkkkkkkkkfffffffffooooooorrrrrrrccccccceeeeeeeAAAAAAAdddddddddaaaaaaapppppppptttttaaaaaaaaabbbbbbbbllllleeeeeeeee WWWWWWWWWWWoooooooorrrrrrrkkkkkkkkffffooooooooorrrrrrrcccccceeeeeeeAdddddddddaaaaaapppppppttttaaaaaaaaabbbbbbbbleeee WWWWWWWWWWWoooooooor ffffoooooooorrrrrrrcccccceeeeeeWorkforce Analytics

Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital

Setting the scene...

Question: are your employees able to adapt to a changing business environment ?

14% say “Very Capable”

Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital

Setting the scene...

Characteristics of “very capable” companies.

Very Adaptable All other companies

Source: IBM Global Human Capital Study 2008: http://tinyurl.com/humancapital

Research

Internal Use of Social Media - Benefits:

Improved communication, collaboration: 91%

Locating experts within the company: 81%

Improving knowledge management: 78%

Collaboration & Social Media Report - Gilbane Group, June 2008.

Publishing: Blogs

Blogs - 123 step online publishing.

Online diaries/simple websites which can be set up in minutes

Filled with content (posts) in chronological order.

70 million blogs tracked by Technorati

120.000 new blogs/day

About 1.5 million postings (articles) per day.

That's about 17 posts per second.

Collaboration: Wikis

Wikis - easy collaboration

Easily editable webpages which foster collaboration and knowledge sharing, can be set up in minutes.

Can be used for internal as well as external secured collaboration.

Hosted, appliance type and installed versions for enterprises.

aborattiiionn aaannddes

Dresdner Kleinwort Bank WikiDresdner Kleinwort Wasserstein (DrKW) is an investment bank

headquartered in London and Frankfurt. With 6,000 employees, it has offices inNew York, Paris, Luxembourg, Tokyo, Singapore and

Hong Kong.

RESULTSAccelerate project cycle times

by 25% Reduce email overload by up

to 75% Cut search costs by 50%

Sound: Podcasts

Podcasts, more than iTunes

Audio files posted on the web to which you can subscribe.

Automatically downloadable to MP3, PC/Mac, Mobile phone, car etc...

Like videocasts, a-synchronous usage, on demand and on the go.

Forrester predicts podcasting will grow from 700,000 households in the US in 2006 to 12.3 million households in the US by 2010.

Images: Videocasting

Videocast: your own TV station...

Online video files to which you can subscribe.

New episodes are delivered automatically to PC/Mac, MP4, TV, Mobile Phone...

Typically not as slick as MTV clips but still entertaining.

YouTube and other platforms are heavily used in B2B marketing but also in politics - see election 2006 and 2008 in the US.

Rocketboom started in 2005 with 700 viewers - today they are between 150K and 200K every day.

Social Networks

Social Networking - more than MySpace for kids

Social Networking and analysis are business metrics and knowledge management tools.

Wisdom of crowds principle is recognised by global companies.

The network is stronger than the node.

Facebook, MySpace, Hyve, LinkedIn, Xing... all have their own specificities.

Social networking features increasingly used at global companies & intranets.

1:37PM Tweet by Dave Winer

2:33PM Radio talks about “possible earthquake”

2:56 official response by authorities

ExpertsKnowledge

SkillsPeople

Organised Chaos ?

Wiki Blog

ForumEmail

Podcast

Intranet

NetworksChat

System Recommendations

Tags

Activities

Sharing Knowledge

Social Bookmarking Expertise

Bookmarks

Activities TagsCorporateGenerated Content

EmployeeGenerated Content

Content Syndication

RSS / Really Simple Syndication

a line of code representing content

an automated signal that indicates fresh content

an elegant way to subscribe to content

a mighty information management tool

Really Simple Syndication Really Simple Syndication

Lessons Learned

Be ready...

Web 2.0/Social Media integration change a company, make sure your corporate culture is ready.

Bottom up roll out - enforcing the use of social media is a contradiction.

Start small, grow slow.

Link social media to business objectives and business functions.

Create rules, to protect the company AND the employees.

Executive support and IT support is needed.

Explain, train and explain again...

Thank you.