impact mapping:making an impact over shipping software
TRANSCRIPT
Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ [email protected]
Impact Mapping: Making an Impact over Shipping Software
Agile Australia 18th June 2014
“There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”
– Peter Drucker
Impact Mapping is a strategic planning technique. It prevents organisations from getting lost while building products and delivering projects…
- Gojko Adzic
• Identify why the product will be useful • Explore the problem to be solve
GETTING TO THE GOAL- DO:
PIXAR PITCH
• Once upon a time there was ___. • Every day, ___. • One day ___. • Because of that, ___. • Because of that, ___. • “ “ “ • “ “ “ • Until finally ___. • And ever since then ___.
http://www.prettyagile.com/2014/06/pitching-pixar-pitch.html
• Who can produce the desired effect? • Who can obstruct it? • Who are the consumers or users of our product? • Who will be impacted by it?
GETTING TO THE ACTORS – ASK:
• Identify who will derive value • Consider
– Primary Actors whose goals are fulfilled – Secondary Actions who provide services – Off stage actors, who have influence but do not benefit
or provide services
• Be specific
GETTING TO THE ACTORS – DO:
• How should our actors’ behavior change? • How can they help us to achieve the goal? • How they can obstruct or prevent us from
succeeding?
GETTING TO THE IMPACTS - ASK:
• Focus on desired changes in business activities • Show how the activity is different to what is
currently possible • Consider negatives and positives • Think about multiple impacts per actor
GETTING TO THE IMPACTS – DO:
• What can we do, as an organisation or a
delivery team, to support the required impacts?
GETTING TO THE DELIVERABLES – ASK:
• Refine it iteratively as you deliver. • Treat deliverables as options. • List only high level deliverables. • Consider anything that helps achieve the
impact
GETTING TO THE DELIVERABLES – DO:
• Try and make it complete from the start. • Take it for granted that everything listed
will be delivered. • Don’t get into the details. • Limit solutions to software
GETTING TO THE DELIVERABLES – DON’T:
• An agreed set of priorities
• An iterative plan to get there
• While still not smooth sailing …
…the users are happy!
THE RESULT?
Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ [email protected]
WANT TO KNOW MORE?
Read “Impact Mapping” by Gojko Adzic Check out impactmapping.org/ See my blog: bit.ly/PrettyAgileImpactMap