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IMMERSION REPORT POST GRADUATE DIPLOMA IN DIGITAL MARKETING

(PGDDM BATCH 1, TERM 1)

April 17th-20th, 2017

Executive Summary

Immersions are one of the main highlights of TIMESPRO’s PGDDM program and students look forward to experience the 30 hours session per term with Dentsu Aegis Network (DAN) and its partner companies. As scheduled, the first batch students started their first term, 4 days immersions on April 17th, 2017. First two days of all the batches in Delhi, Mumbai and Bangalore were spent at Webchutney office where the students got to interact with industry people, discussed case studies and did assignments given to them by mentors from Webchutney. Students received a good feedback from their mentors in each centre.

The next two days, students were required to spend at iProspect and this added to their excitement towards learning more and having chats and enriching interactions with industry experts. Students performed extremely well in all the assignments and case studies and were appreciated by respective teams for their strong knowledge of fundamentals and eagerness to learn more.

PGDDM faculties of Delhi, Mumbai and Bangalore accompanied students during their immersions and daily reports were prepared on their day to day activities at each of the two offices.

Centre Day 1 Day 2 Day 3 Day 4 Total no. of students

Student feedback

DAN Feedback

Mumbai Webchutney Webchutney iProspect iProspect 10 Great Experience

Strong fundamentals

Delhi Webchutney Webchutney iProspect iProspect 4 Practical Learnings

Well prepared students

Bangalore Webchutney Webchutney iProspect iProspect 6 Great Experience

Very good batch

2

Delhi Day 1- Webchutney

Company

Dentsu- Webchutney No. of students Present/Absent 4/0

Location Delhi Faculty Name Kunal Date April 17th, 2017 Guest speaker (HR) Akriti

Reported Time 10 am Guest Speaker (Other department) -

Morning Session Afternoon Session

Mentor’s Name Moosa Mentor’s Name Moosa

Session Details Strategy and content Session Details This session was into social media strategy.

Assignment (If any) Gave assignment to make a strategy how to encash upon the current scenario between Snapdeal & Snapchat. Develop the strategy

Assignment (If any) Students were given a fictional product, electric cigarette ,to promote through vine so they made videos were they acted in their own video

Assignment Results Students gave a good performance Assignment Results Good work with few improvements

Faculty Feedback on Sessions

He was quite impressed with the strategy, and even gave his strategy on the same


he liked few videos and also shown the area of improvement

Closing statement Mentor was happy with the quality of work which students did in the class and also updated that tomorrow he will be giving more interesting stuffs.

3

Mumbai Day 1- Webchutney

Company


Location Mumbai Faculty Name Vasudha and Sabastian Date April 17th, 2017 Guest speaker (HR)



Mentor’s Name Rahul Meghraj Mentor’s Name Shawmil

Session Details Content planner- Innovation lab of web chutney, Influencer program, flim craft zero waste packaging,online infographic video , whatsapp animated ticker etc

Session Details Socail Media strategy - Facebook , twitter, Instagram , snapchat, tactics involved, checklist for all 4 social platforms

Assignment (If any) Case Study on Garnier for men Assignment (If any) No

Assignment Results Students gave effective suggestion targeting 3 different audience group

Assignment Results NA


Students gave effective suggestion targeting 3 different audience group


Overall good informative session.

Closing statement A very good session with introduction to DAN and Webchuney.

4

Bangalore Day 1- Webchutney

Company


Location Bangalore Faculty Name Kumar and Ashwini Date April 17th, 2017 Guest speaker (HR)



Mentor’s Name Mr. PG – Webchutney & Mr.Sanjay - Webchutney Mentor’s Name Mr. PG – Webchutney & Mr.Sanjay - Webchutney Session Details 1. Introductory session by Mr. Parimal(HR - DAN)

2. Mr.PG & Mr.Sanjay had an interactive session on how the Digital world works and had case study discussion

Session Details 1.Mr.PG, took the session and explained how they work with videos and importance of brief 2.Flipkart case study was discussed in details

Assignment (If any) Smalll assignment on How to address a problem statement

Assignment (If any) Assignment on preparing a Brief on any campaign work by webchutney

Assignment Results Students presented to the mentors as a group on all action points

Assignment Results Student have prepared the case and will get the opportunity to present on 18th April to Mr.PG


Good and enriching session, students came across lot of ideas and process on how to go ahead and deal with a problem statement and address it.


Post lunch session was more on how webchutney works on what all campaigns they have done followed by a assignment given to the students

Closing statement From Mr.Parimal's session to Sanjay's or from Sanjay's to PG, student got a life time opportunity to interact with industry people who not only shared their experience but also helped students on how to move ahead in this field of work. Students were also very engage and were very interactive with the mentors and have come up with some amazing points and key insight on each case that was discussed with them.

5

Delhi Day 2- Webchutney

Company


Location Delhi Faculty Name Kunal Date April 18th, 2017 Guest speaker (HR)



Mentor’s Name Moosa Mentor’s Name Moosa

Session Details The session was all about the strategy formulation and implementation of the same

Session Details Students were asked to make ryme and jingles on few of the given brands along with vines.

Assignment (If any) Case study on Jio & Airtel Assignment (If any) Students were asked to make rhyme and jingles

Assignment Results Students gave effective suggestion targeting 3 different audience group

Assignment Results Very good feedback


Out of my expectation, students were able to make three strategy in order to achieve the desired goal


The stuff was so good that Mentor kept the answer given by the students

Closing statement Students got a good idea and experience of working on creative content and brands.

6

Mumbai Day 2- Webchutney

Company





Mentor’s Name Sumera Mentor’s Name Sumera

Session Details Topics -Understanding product level & communication point of view, having clear understanding of website category, ORM, User Interface and user experience.

Session Details Case study Given to students on Vodafone.

Assignment (If any) Analyzing Good and Bad websites Assignment (If any) Wireframe for Live website (Vodafone)

Assignment Results Understanding of user interface for proper crosslinking, above the fold content, proper navigation, footer and header customization, removing unwanted site spaces, mobile factor being considered. Recommendation & reviews necessary on store website, attractive blogging.

Assignment Results students came up with proper categorization, simplified form of recharge and bill pay to customers, dog type scroll help box, review pop up page , more customization, proper FAQs that eliminates store visit etc.


Interactive session and the assignment given helped students to get clear idea of user interface & good website design.


Students were able to come out with brilliant ideas on wireframe and evaluators liked the wireframes designed by both teams

Closing statement Overall very interactive sessions and students learned a lot.

7

Bangalore Day 2- Webchutney

Company


Location Bangalore Faculty Name Kumar and Ashwini Date April 18th, 2017 Guest speaker (HR) Mr. Parimal (DAN - HR)



Mentor’s Name Mr. Parimal , Mr.Prasad & Mr.Rahul Mentor’s Name Mr. Rahul and Ms. Neha Session Details 1.Mr. Parimal took - Session on communication skills

2. Mr.Prasad & Mr.Rahul had an interactive session with the students on managing client's requirement and deliver, which digital platform for which product kind. 3. Mr.Rahul gave live case studies

Session Details 1.Students presented their strategy to Mr.Rahul & Mr.Ryan 2. Ms.Neha took the session and gave an overview on different digital marketing strategies and what are their implications.

Assignment (If any) Case study on common floor on digital marketing strategy for FB (Carousel), Display Ads & Email Markt.

Assignment (If any) Case studies on common floor on digital marketing strategy for FB(Carousel), Display Ads & Email Markt

Assignment Results Mr.Rahul gave insightful inputs on the strategies by students for each platform which helped students to design & plan the campaign

Assignment Results Mr.Rahul gave insightful inputs on the strategies by students for each platform which helped students to design & plan the campaign


Day 2 session involved the students completely as they were fully engrossed in the commonfloor case study, students have decided to share the results with Mr.Rahul as per his guidelines.


Students learned how to approach a situation and plan accordingly, they also worked on "Brief" & Common floor case study. Overall webchutney guys gave a good exposure to our students on how to utilize digital marketing platforms & skills.

Closing statement From Mr.Parimal's Communication session to Mr.Rahul's Assignment or Ms.Neha's guidance, Day 2 was filled with how to work in real life scenario and deal with the client's expectations and problems. We will be sending the "brief" assignment given by Mr.PG, via mail to Mr.Sanjay for their feedback so that they can give the marks on the same.

8

Delhi Day 3- iProspect

Company

iProspect No. of students Present/Absent 4/0

Location Delhi Faculty Name Kunal Jha Date April 19th, 2017 Guest speaker (HR)



Mentor’s Name Iprospect team Mentor’s Name Iprospect team

Session Details Sessions on the following were conducted: SEO(Swapnil), Client servicing (Monica, Snatosh, Vidur) Paid Search (Niti Beri), Social Media(Mohit)

Session Details Paid tool (Neeti Beri) Social Media (Mohit)

Assignment (If any) NA Assignment (If any) NA

Assignment Results NA Assignment Results NA


The entire day was full of deep insights on related topics Faculty Feedback on Sessions

All the mentors were experts of their fields and were teaching these topics very enthusiastically.

Closing statement The whole iProspect team responded in a very coordinated and efficient manner. It was like they were there for training our students, not just giving the presentation. Excellent sessions.

9

Mumbai Day 3- iProspect

Company


Location Mumbai Faculty Name Vasudha and Sabastian Date April 19th, 2017 Guest speaker (HR) Rohit Ahuja



Mentor’s Name Mr. Krishnan & Mr.Sohan Bhandari Mentor’s Name Mr. Jigal Bhanusali & Ms. Brushi Shah

Session Details Rohit Ahuja gave a brief about how entire digital marketing works and then was followed by short session By Mr. Krishnan on email and affiliate marketing. An amazing session by Mr. Sohan Bandhari on how a BD team works and the best of the strategies that iprospect comes up with

Session Details The session conducted by Mr Jigal & Brushi was too good , because they came up with live ideas and showed exacly how social media as a great tool in influencing the targeted audience and how to keep the brands live and engaging

Assignment (If any) No Assignment (If any) Create a social content for wild craft and Isharya jewelry

Assignment Results NA Assignment Results Project was assigned to next day


All of these mentors were very creative and shared their ideas and work at iProspect


Social media experts are highly skilled and talented and they gave great insights of social media platforms to students

Closing statement Mr. Sohan Bhandari showed keen interest in the students explaining everything in an easy way and Mr Krishnan gave more insights on how affiliate marketing works for Iprospect and not forgetting Jigal and Brushi for an effective social media session they conducted and kept the session very interesting.

10

Bangalore Day 3- iProspect

Company


Location Bangalore Faculty Name Vasudha and Sabastian Date April 19th, 2017 Guest speaker (HR) Mr. KK


Morning Session

Afternoon Session Mentor’s Name Mr. KK, Ms.Yagna, Mr.Yusuf, Mr.Vishwanath &

Mr.Santosh Mentor’s Name Mr.Vishwanath

Session Details 1.Brief Introduction by Mr.KK on iProspect 2.Ms.Yagna took us through various PPT on iProspect 3.Mr.Yusuf helped students in understanding SEO 4.Mr.Vishwanath took us through the SEM & Adwords process 5.Mr.Santosh took the session on Social Media, especially FB

Session Details Post Lunch session, student received the assignment on SEM for TVS Wego to create a campaign structure and present the same to the client.

Assignment (If any) NA Assignment (If any) Create a TVS Wego SEM Campaign structure Assignment Results NA Assignment Results Each group presented their ideas and structure, some were

appreciated while some ideas needed more in-dept research & reasoning.


Student understood the practical implecations on SEO, SEM & SMM and how to get the desire results for client.


The session was very productive as students worked on a live client and got a real insight on how to create a campaign.

Closing statement Overall day 3 was very productive as student were fully involved in SEO, SEM & SMM and also got chance to work on TVS Wego project (which is a client of iProspect)

11

Delhi Day 4- iProspect

Company


Location Delhi Faculty Name Kunal Jha Date April 20th , 2017 Guest speaker (HR)



Mentor’s Name iProspect team Mentor’s Name iProspect team

Session Details The entire focus of the day was to make students understand the actual picture of how industry works

Session Details in the second half the students were analysed bby a pannel of people from different department , based on the case studdy given them to solve

Assignment (If any) 3 Assignment (If any) -

Assignment Results TBD Assignment Results -


The entire day the team were giving a very deep insight on different topics.


All the mentors were expert of their fields and were teaching these topics very enthusiastically.

Closing statement The attitude of the people was a clear indication that students were not treated as just interns, but every team member was very serious in giving the maximum knowledge so that the students have maximum understanding of the industry

12

Mumbai Day 4- iProspect

Company





Mentor’s Name Mr. Soham Bhandari - Iprospect Mentor’s Name Ms. Brushi Shah Session Details Mr Sohan went on to continue with his session on

programatic and how exactly programatic ecosystem works in the organization

Session Details She started her session by showing us an amazing tool for social media called as fanpagekarma and how us how deep analytics we can get by uisng this tool for effective social media mangment

Assignment (If any) Consumer Journey towards ZMOT, FMOT and SMOT Assignment (If any) Previous day assignment Assignment Results Every student expressed his views and opinions on

audience’s moments of truth Assignment Results Students of 5 each with 2 groups came up with 2 PPT on

how to target different audience on their brands Faculty Feedback on Sessions

The level at which Soham spoke and answered every question by the students was commendable


Amazing tools to learn about and the suggestions given by Brushi were amazing as to how to come up with more effective ideas

Closing statement Mr Soham Bhandari gave effective ideas on how the programmatic ecosystem works out the better way in corporates and the case study which was given by Brushi, helped students to come up with creative ideas within one day. Students took overnight to come up with some interesting ideas. Mr Sunil Seth - Head HR at Dentsu gave us company overview and the entire background of the organization from start to end

13

Bangalore Day 4- iProspect

Company


Location Bangalore Faculty Name Kumar and Ashwini Date April 20th, 2017 Guest speaker (HR) Mr. Vishwanath

Reported Time 9.30 am Guest Speaker (Other department) -


Mentor’s Name Mr. Vishwanath Mentor’s Name Mr. Vishwanath Session Details Students continued with the TVS Wego FB & Bharti-Axagi

SEO Content assignment given by iProspect mentors Session Details 1.Student presented their strategy & content to the

iProspect mentors 2.Post Presentation, Facilitation was planned and HR, Webchutney & iProspect team gave their feedback on their experience 3.Students also shared their experience with the mentors & HR

Assignment (If any) FB & SEO Content Assignment Assignment (If any) FB & SEO Content Assignment Assignment Results NA Assignment Results Each team gave valid inputs on the assignmnet

and got positive feedback from mentors Faculty Feedback on Sessions

Students prepared FB strategy on how to cluster the audience also they worked on the Bharti Axagi insurance SEO content which gave them an insight on how to prepare the SEO based topics.


Mentors reviewed the assignment and gave positive feedback to the students.

Closing statement Day 4 was full of FB & SEO content assignment which our students very well executed and mentors gave some positive feedback to our students. All the days went very well and students got exposure on how to work in the DM agencies or performance center. Now students & DAN are looking forward to next immersions.

14

Term 1- Immersions at a glance - Bangalore

15

Mumbai

16

Delhi

17

Final immersion day at three centres

18

immersion report - timespro - graduate to … · bangalore day 1 - webchutney. company . dentsu-...

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