Presentation onProfessional Internship with

DENTSU MARCOM, MUMBAI

SANDIP MITRA

Client Servicing

In

Company Introduction

Dentsu Inc. – No 1 in Japanese Advertising Market

Dentsu India

Dentsu Marcom

Dentsu Communication

Joins Clients with the Agency

Client Service

Work Overview

QUESTIONNAIRE

PILOT SURVEY

ACTUAL SURVEY

DATA COMPILATION

COLLECTING INFORMATION

MARKET SURVEY

POSITIONING

BRANDS/BRAND PROMISES

SPECIAL BENEFITS/PROMOTION

MARKET SHARE

ONLINE ON FIELD

MARKET

RESEARCH

Work Overview

SWOT ANALYSIS

MARKETING ACTIVITIES

MARKETING STRATEGIES

CONSUMER FEEDBACK

(Strength, Weakness, Opportunity, Threat)

Promotions, Advertisements, Merchandising

Positioning, Distribution,

Branding

Brand Recognition, Perception,

Insight

ANALYSIS

On Line Survey On Field Survey

Clients…

ICICI DirectBPCLRUNWAL GROUP

ICICI Direct

How much serious they are about investment?

Trading as investment? Perception about online trading. Advantages & disadvantages of online

trading. Insight and Suggestion Brand Recall Brand Recognition

OBJECTIVES OF THE ON-FIELD SURVEY:

10 DAYS…350 CALLS 85 FORMS (PRODUCTIVITY = 24%)

ICICI Direct DATA COMPILATION

Who are the major competitors?

What are the competing brands?

What are the objectives of the major competitive products?

What are the current strategies of the competitors?

Who has the competitive edge?

What they are likely to do in future?

ICICI Direct OBJECTIVES OF THE ON-LINE SURVEY:

COMMUNICATION ANALYSISICICI Direct

SWOT ANALYSISICICI Direct

• Initiatives• How the agency and the department works.• Key qualities required.• Logical and analytical Approach.• “INTEREST”

Learning Outcome...

ACKNOWLEDGEMENT...

Mr. R. Ravishankar – Senior Vice PresidentMr. Ajay Rao – Vice President Mr. Vijay Bhaskar – Senior Account PlannerMs. Anshita podder – Account Executive

THANK YOU