immediate experiences: new ideas for real time content in tourism (keynote günter exel, enter 2013)


This is happening right now …

… on www.j.mp/enter2013live

… or any website!


Twitter – the perfect tool for live impressions:• Touristic events• Conferences• Trade fairs• Travel reports –

like @TravelLiveCC

Real Time Content in Tourism

Fotos: TravelLive.cc


Storify – a tool to keep real time impressions alive:Embed multimedia content:• Tweets• Photos • Videos (Telly, YouTube etc.)• Podcasts (AudioBoo)• Presentations (SlideShare)• Google Maps• Links

Real Time Content in Tourism


Sounds Fine, but … Why should we use Real Time Content in Tourism?

Let me tell you some stories …


Live Impressions: Jordan 2011

January 2011: The Arab Revolution

Foto: Wikimedia Commons/Rashad



VisitJordan recorded interviews with tourists, published them on YouTube



VisitJordan invited journalists and 16 bloggers

Fotos: downtowntraveller.com/Leslie Koch


Real time report #JordanLive:• Blog• Tweets • Pictures• Videos• Podcasts


Fotos: TravelLive.cc


Live Impressions: #truegreece 2012

July 2012: Greece in crisis

Fotos: Wikimedia Commons/Kotsolis, Ggia



See for yourself … feel for yourself


#KretaLive:• Tweets• Photos• Videos• Podcast

interviews



Content Syndication: Twitter

Content Syndication 1: twitter.com real time widget

„http:“ missing!!!


Content Syndication: StorifyContent Syndication 2:storify.comwidget on TravelLive.cc


Content Syndication: Embed Codes


Content Syndication: Branding


Content Syndication: Newsroom/Blog


Real Time Report: DMO Website


Real Time Report: Livestream & Feed


Your Takeaway:Live Impressions in Tourism

Where to find your live reporters …? They are out there!


Homebase of Social Ski Freaks. Online-Offline-Online.

Live Impressions in Tourism: #twitski


„We are proud skiing with the Oberstdorf Journal Team this week!“



The Kästle MX88/188 has bloody sharp edges …



But … no curation!


Content about skiing on:• Twitter• Facebook• YouTube


Live Impressions: Bergscout Challenge

Fotos: das-hoechste.de


Challengers post on:• Blog• Facebook• Twitter• Instagram• Vimeo • …


Fotos: herrseitz.de


Supporters post their impressions, dedicate them to a challenger


– and have a chance to win


• Social Media Curation from Instagram, Flickr, YouTube, Twitter

• Forget Facebook!


• No livestream archive



Foto: tourismuszukunft.de


Live Impressions: Social Meetups

Social Meetups, Twitterwalls:Reaching out to the digital community


Live Impressions: Events & Conferences

The ENTER, two years ago …Live report from the Austrian eTourism Day


Interactive Experiences:„Mister Web“ at Austrian #eday12 • Live report on Twitter

Live means … Interactive!

Foto: @wiblatt_live

• Collecting comments on Twitter• Addressing the podium


Live means … Interactive!

„There are no women on the podium …“


Live Content in Journalism

Storify – gaining importance in journalism


It‘s all about …Making Experiences come Alive!

Still… It‘s not that easy!


Multimedia Experiences

Making experiences come alive …• Take pictures!• Take videos, stream live!• Record interviews!


Blogger Power

Wattmeer Wiki www.watt-wiki.com:Personalized regional chronicle and travel diary


Live Impressions: Immediate Experiences


Travel Blogger Videos:• Immediate …• Experience …• Viral

distributionBut:• Sophisticated• Elaborate• Not real time

Live Impressions: Sophisticated Videos

Source: www.reisewerk.ch/2013/01/top-reisevideos


Live Impressions: Digital Overkill?

Livestreaming the world’s largest ship’s inauguration ceremony for AIDAmar.


Live Impressions: „Digitaler Almabtrieb“

Livestreaming via Google Hangout: „Digitaler Almabtrieb“, Oberstaufen


Improving Picture Quality

Impressions from the same travel trade fair on Facebook:Which one would you „like“?



There‘s an app for everything!


Mobile photo editing on the go– some of my recommendations (iOS/Android):• Snapseed• Camera +• Instagram• Twitter Photo

Filters


Snapseed

Instagram


Publish multimedia impressions to:• Twitter, Friendfeed (real time posts)• Facebook, Google+ (social networks)• YouTube, Telly/Twitvid (video platforms)• Google+ Hangouts, Ustream (livestreaming)• Twitter, Twitpic (photo platforms)• Instagram, Pinterest (photo communities)• AudioBoo (audio platforms)• Storify (content curation)

Multimedia Experiences


Above all: Provide Free Wifi!


Thank you!

Günter Exel

twitter.com/guenterexel

twitter.com/twitt_consult

twitter.com/TravelLiveCC

facebook.com/guenterexel

gplus.to/guenterexel

gplus.to/TravelLive

www.guenterexel.com, www.TravelLive.cc

immediate experiences: new ideas for real time content in tourism (keynote günter exel, enter 2013)

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