immediate experiences: new ideas for real time content in rural tourism
DESCRIPTION
„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“ Presentation hold by Günter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013. From the Audio Intro: Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, I‘d like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. I‘d like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication. Español: Los contenidos en tiempo real está a punto de reescribir la dramaturgia completa de la comunicación turística. Hoy, me gustaría destacar las últimas tendencias en contenidos multimedia y seguimientos en directo a través de Twitter, Facebook, Instagram, Vine y otras. Me gustaría proporcionaros algunos enfoques, ideas y ejemplos de las mejores prácticas en la utilización de imágenes, vídeos y podcasts para promocionar el turismo rural. Habrá numerosos consejos prácticos sobre cómo obtener el máximo rendimiento de las redes sociales y la comunicación web. Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/TRANSCRIPT
#congresotrn | GÜNTER EXEL Slide 1Feb 22, 2013
Immediate Experiences: New Ideas for Real Time Content in Rural Tourism
Günter Exel
günter exel | text | konzept | presse | web@guenterexel | @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 2Feb 22, 2013
#congresotrn | GÜNTER EXEL Slide 3Feb 22, 2013
#congresotrn | GÜNTER EXEL Slide 4Feb 22, 2013
This is happening right now …
… on www.j.mp/congresotrn13live
… or any website!
#congresotrn | GÜNTER EXEL Slide 5Feb 22, 2013
Twitter – the perfect tool for live impressions:• Touristic events• Conferences• Trade fairs• Travel reports –
like @TravelLiveCC
Real Time Content in Tourism
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 6Feb 22, 2013
Storify – a tool to keep real time impressions alive:Embed multimedia content:• Tweets• Photos • Videos (Telly, YouTube etc.)• Podcasts (AudioBoo)• Presentations (SlideShare)• Google Maps• Links
Real Time Content in Tourism
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 7Feb 22, 2013
Making experiences come alive
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 8Feb 22, 2013
Multimedia Experiences• Take pictures! • Take videos! • Record interviews!
Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofat
#congresotrn | GÜNTER EXEL Slide 9Feb 22, 2013
It‘s not only about you …but also about your guests!
Multimedia Impressions – Pictures
Source: @Toprural, @illentisco
#congresotrn | GÜNTER EXEL Slide 10Feb 22, 2013
Multimedia Impressions – Pictures
Show the beauty through day times and seasons …
Source: @elvasar, @BeckyMcCray @Preggio
#congresotrn | GÜNTER EXEL Slide 11Feb 22, 2013
Multimedia Impressions – Pictures
Animals are your secret weapon!
Source: @escapadarural, @ruralworker, @dovefarm
#congresotrn | GÜNTER EXEL Slide 12Feb 22, 2013
Multimedia Impressions – Pictures
Bon appetit …
Source: @Toprural_fr, @Toprural, @TurismoNavarra
#congresotrn | GÜNTER EXEL Slide 13Feb 22, 2013
Celebrate the seasons… and be authentic!
Multimedia Impressions – Pictures
Source: @Toprural, @iberiarural
#congresotrn | GÜNTER EXEL Slide 14Feb 22, 2013
Multimedia Impressions – Pictures
Talk about the things you‘re doing!
Source: @BodegasLecea, @TurismoNavarra
#congresotrn | GÜNTER EXEL Slide 15Feb 22, 2013
Multimedia Impressions – Pictures
Capture magic moments!
Source: @HarasAmpascachi, @ilBarcoSpello @BeckyMcCray
#congresotrn | GÜNTER EXEL Slide 16Feb 22, 2013
Multimedia Impressions – Pictures
Stick to your passions!
Source: @dovefarm
#congresotrn | GÜNTER EXEL Slide 17Feb 22, 2013
There is more than …• Image Videos• Animated
Presentations
Multimedia Impressions – Videos
Show what your guests might experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
#congresotrn | GÜNTER EXEL Slide 18Feb 22, 2013
Multimedia Impressions – Videos
Immediate experiences:Make it live …
Make it breath!
Source: youtube.com/familienbauernhof, @CasaRuralUrbasa
#congresotrn | GÜNTER EXEL Slide 19Feb 22, 2013
Multimedia Impressions – Videos
Be creative!
Source: @dovefarm
#congresotrn | GÜNTER EXEL Slide 20Feb 22, 2013
Multimedia Impressions – Videos
Deliver vivid impressions with Vine‘s 6 seconds videos!
Source: @BeckyMcCray
#congresotrn | GÜNTER EXEL Slide 21Feb 22, 2013
Why Focus on Real Time Content?Sounds fine, but … hey, we‘ve got Facebook!
#congresotrn | GÜNTER EXEL Slide 22Feb 22, 2013
• No presence in search engines
• Privacy restrictions• No multimedia
curation• No storytelling for
your website• By the way …
Do not cross post from Facebook to Twitter!
The Facebook World is not enough
Source: @laventadelalma
#congresotrn | GÜNTER EXEL Slide 23Feb 22, 2013
Viral distribution via Social Media
Source: @EstefaniaYH, @Ruralpromo
#congresotrn | GÜNTER EXEL Slide 24Feb 22, 2013
Storytelling via Social Media
Storytelling on Twitter, Facebook & Co: How not to get lost?
Source: @Ruralworker, @BeckyMcCray
#congresotrn | GÜNTER EXEL Slide 25Feb 22, 2013
Storytelling via Social Media
You‘ve got stories to tell!
Source: @TurismoNavarra, @CasaRuralUrbasa
#congresotrn | GÜNTER EXEL Slide 26Feb 22, 2013
Live Impressions: Jordan 2011
January 2011: The Arab Revolution
Source: Wikimedia Commons/Rashad
#congresotrn | GÜNTER EXEL Slide 27Feb 22, 2013
Live Impressions: Jordan 2011
VisitJordan recorded interviews with tourists, published them on YouTube
Source: @VisitJordan
#congresotrn | GÜNTER EXEL Slide 28Feb 22, 2013
Real time report #JordanLive:• Blog• Tweets • Pictures• Videos• Podcasts
Live Impressions: Jordan 2011
Fotos: TravelLive.cc
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 29Feb 22, 2013
Live Impressions: #truegreece 2012
July 2012: Greece in crisis
Source: Wikimedia Commons/Kotsolis, Ggia
#congresotrn | GÜNTER EXEL Slide 30Feb 22, 2013
#KretaLive:• Tweets• Photos• Videos• Podcast
interviews
Live Impressions: #truegreece 2012
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 31Feb 22, 2013
Content Syndication: Twitter
Content Syndication 1: twitter.com real time widget
„http:“ missing!!!
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 32Feb 22, 2013
Content Syndication: StorifyContent Syndication 2:storify.comwidget on TravelLive.cc
Source: @TravelLiveCC
#congresotrn | GÜNTER EXEL Slide 33Feb 22, 2013
Content Syndication: Embed Codes
Source: @TravelLiveCC, clubvision.at,narrare-blog.com, reise-aktuell.at
#congresotrn | GÜNTER EXEL Slide 34Feb 22, 2013
Multimedia content on preggio.it from• Twitter• Instagram• YouTube …• and the blog!
Real Time Content on Your Website
Source: @Preggio
#congresotrn | GÜNTER EXEL Slide 35Feb 22, 2013
Storytelling with Multimedia„The Old, the Young and the Sea“A personalized video chronicle along the Spanish coast
#congresotrn | GÜNTER EXEL Slide 36Feb 22, 2013
Live Impressions: „Digitaler Almabtrieb“
Livestreaming via Google Hangout: „Digitaler Almabtrieb“, Oberstaufen
Source: @oberstaufen
#congresotrn | GÜNTER EXEL Slide 37Feb 22, 2013
Multimedia Impressions – Google Glass
www.google.com/glass/start/how-it-feels
#congresotrn | GÜNTER EXEL Slide 38Feb 22, 2013
Improving Picture Quality
Photo impressions:Which one would you „like“ on Facebook?
Source: @PittyTuscany, @TaiPanTouristik
#congresotrn | GÜNTER EXEL Slide 39Feb 22, 2013
Telling stories with pictures:• Plants from
unsual angles• Fresh Harvest• Blind
passengers• Delight of
fresh pasta• Change of
seasons
Improving Picture Quality
Source: @AgriturismoNico
#congresotrn | GÜNTER EXEL Slide 40Feb 22, 2013
Improving Picture Quality
There‘s an app for everything!
Source: @TaiPanTouristik
#congresotrn | GÜNTER EXEL Slide 41Feb 22, 2013
Mobile photo editing on the go– some of my recommendations (iOS/Android):• Snapseed• Camera +• Instagram• Twitter Photo
Filters
Improving Picture Quality
Snapseed
#congresotrn | GÜNTER EXEL Slide 42Feb 22, 2013
Publish multimedia impressions to:• Facebook, Google+ (social networks)• Twitter, Friendfeed (real time pics displayed)• YouTube, Telly, Vine, Qwiki (video platforms)• Google+ Hangouts, Ustream (livestreaming)• Twitter, Twitpic (photo platforms)• Instagram, Pinterest (photo communities)• AudioBoo (audio platforms)• Storify (content curation)
Multimedia Experiences
#congresotrn | GÜNTER EXEL Slide 43Feb 22, 2013
Thank you!
Günter Exel
twitter.com/guenterexel
twitter.com/twitt_consult
twitter.com/TravelLiveCC
facebook.com/guenterexel
gplus.to/guenterexel
gplus.to/TravelLive
www.guenterexel.com, www.TravelLive.cc