imihmtv luxury homes target audience mutually beneficial associations

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iMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

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Page 1: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

iMihmTV

Luxury Homes

Target Audience

Mutually Beneficial Associations

Page 2: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

Objectives

• Focus on Luxury Home Target Market

• Increase credibility by association

• Produce and distribute appealing Print, Web and Social Media assets to Luxury Home target market

• Establish unique brand awareness of iMihmTV Luxury Home Marketplace

• Capture Flow of Client Clicks (internet)

Page 3: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

Associate Requirements

• Have a similar target client base• Be considered a leader in their field• Desire to expand client base in Luxury Home

market• Produce one relevant article for print each

quarter (about 800 words + a few related images)

• Produce one blurb per month “Brilliant Design Idea” Two paragraphs 1 image

• Be willing to answer question on “Ask the Expert” section of iMihmTV website

Page 4: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

Distribution Provided by iMihmTV

• Monthly emails to exclusive proven target audience of Luxury Home buyers

• Quarterly publication of “Luxury Home Marketplace” magazine Print and Electronic distribution

• Weekly feature updates on iMihmTV web site• SEO optimization of all assets• iMihmTV edits and publishes material provided

by associates

Page 5: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

Distribution Provided by iMihmTV

Page 6: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

Electronic Magazine

Page 7: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

Benefits of being iMihmTV Associate

• Increased credibility by association

• Referrals from other associates

• Referrals from “Ask the Experts”

• Improved distribution and awareness of Associate brand message

• Featuring of associates Web presence on iMihmTV website

Page 8: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

How it works content…

Quarterly Article Submissions

Monthly Brilliant Design Ideas

Luxury Home Real Estate Videos and Listings

Magazine

Target Emails

iMihmTV Website

Coldwell Banker Pittsburgh Moves Website

Coldwell Banker International Previews Website

Zillow AOLRealtor.comOther Web sites

Target Audience Residence

Direct Mail

Direct Email Direct C

lient Search

Page 9: IMihmTV Luxury Homes Target Audience Mutually Beneficial Associations

How it works… Link FlowMagazine

Target Emails

Google AdWordsSEO

Coldwell Banker Pittsburgh Moves WebsiteLinks

Coldwell Banker International Previews WebsiteLinks

Associates Web Sites and email

iMihmTV

Zillow AOLRealtor.comOther Web sitesLinks

MLS Links

Other Agencies using MLS “Tour” featuresLinks