imen 381 mis final presentation june 20, 2012 group 9 ime 20090386 kong so-seul ime 20100202 kim...
TRANSCRIPT
M-COMMERCE of TMON
IMEN 381 MISFinal presentationJune 20, 2012
Group 9
IME 20090386 Kong so-seulIME 20100202 Kim Jeong-wooIME 20100444 Kim Young-eun
CONTENTS
M-commerce
Global trend
About TMON
Strategy of TMON
Result
Comparison with Coupang
Conclusion
WHAT IS M-COM-MERCE?
M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs).
transaction
information
Communication
Entertainment
Specific meaning
Broad meaning
ABOUT TMON
The largest sales volume social commerce company in Korea
Emerging at 2010.2.1
Related to e-commerce at first
First capital 341 million won
STRATEGY OF TMON
2011. 7 start mobile service
(Android)
2011.11 start iOS ver.
Add location based services(LBS)
‘TMON NOW’
RESULT
2011년 7
월
8 월 9 월 10 월 11 월 12 월 2012년 1
월
2 월0%
5%
10%
15%
20%
25%
Percents of TMON MOBILE sales
10 월 11 월 12 월 1 월 2 월0%
10%
20%
30%
40%
50%
60%
70%
80%
mobilePC
Percents of TMON sales Mobile and PC
RESULT
Grow about 10 times
2010 20110
5
10
15
20
25
30
35
3.3
32.7Year sales of TMON Unit: billion won
COMPARISON WITH COUPANG
The largest click rate social commerce company in Ko-rea
Emerging at 2010.5
One of the largest two social companies with TMON
COMPARISON WITH COUPANG
TMON has similar services accessibility comparing with coupang
However, there is a great difference at real time LBS coupons
As well, the number of TMON’s visitors is 0.4 millions more than coupang
CONCLUSION
Emerging smart phone and Smartphone market share raised up to 50% (2012.2)
Smart phones result in expanding m-commerce
Social-commerce penetrates in our daily lives
Combining social-commerce with m-commerce
TMON is No.1 among social-commerce Korea companies
TMON takes advantage of m-commerce comparing to competitor.
REFERENCE
http://blog.ticketmonster.co.kr
http://www.rankey.com/blog/blog.php?type=column
http://blog.naver.com/PostView.nhn?blogId=beautylife78&logNo=120154997410&parentCategoryNo=75&viewDate=¤tPage=1&listtype=0&from=postList
http://biz.chosun.com/site/data/html_dir/2012/05/10/2012051000996.html
http://www.zinicap.kr/index.php/archives/1416
http://www.google.co.kr/imghp?hl=ko&tab=ii