OSHAWA RIVERKINGS

Braeden Hanoski, Matt Halket, Howard Dong, Gloria Flores, Maria Shabbir, Danielle Styles

SWOT Analysis

Strengths

- Lots of local talent

-Located in a Strong Hockey Community

- Built a winning team

Weaknesses

-Unknown to the community

-New team to the area

-Building team from the bottom

Opportunities

-Location has been proven to love this type of product

-Community tends to support local Sports

-Established market for this product

Threats

-Plenty of other hockey teams in the area

-Oshawa Generals have loyal fans

-Competing for time with other local sports teams

Infographic

Infographic

Advertisement (Flyer and Poster)

Theme color

Placement of logo

Social networking logos

Contact information

Main picture

Advertisement for Young Families

Radio Advertisement Script

Script 1 (Teens): Are you looking for a fun night out with friends? Come out this weekend on (date and time) to watch the

Oshawa Riverkings play at the Legends Centre located at 1661 Harmony Road North. Tickets are sold at the door for only

$10 for adults and $5 for children under 13, don’t miss out! Make sure to follow us on Instagram and Facebook at Oshawa

Riverkings for updates!

Script 2 (Young Families): Looking for a fun and exciting night out with your family? Come out and support your local

hockey team, the Oshawa Riverkings on (date and time) at the Legends Centre located at 1661 Harmony Road North.

Tickets are sold at the doors for only $10 for adults and $5 for children under 13, don’t miss out!

Creative Theme

Fun night with the family or with friends

Advertising through the likes of social media will attract people to support their local sports team

Having a laid back and enjoyable experience

The mood and tone of the advertisement will be persuasive, exciting and straight-forward and joyful

Specified TA and ProfilesSpecified TA and Profiles: Teens

Young Families

Demographic: Age: 13-19

Gender: both

Income: $20,000+

Age: 18-30

Gender: both

Income: $40,000+

Geographic: Oshawa, Whitby, Ajax Oshawa, Whitby, Ajax

Psychographic: Teens that are outgoing

Hockey lovers

Young families with children that want to bring their kids to a local hockey game

Support their community

Behavioural: Teens that like to watch live hockey games

Want to support their community

Having lunch/snacks outside

Young families with children that like to watch live hockey games

Families who want a fun night out

Want to support their community

Having lunch/snacks outside

Budget

References

Fernandez, G. (2012, January 4). Importance of Family Time on Kids Mental Health and Adjustment to Life. Retrieved from Children Development Institute: http://childdevelopmentinfo.com/psychology/importance-of-family-time-on-kids-mental-health-and-adjustment-to-life/

Knorr, C. (2013 , March 27). 5 Tips for Families Who Love Watching Sports. Retrieved from The Blog: http://www.huffingtonpost.com/common-sense-media/watching-sports-with-kids_b_2545412.html

Sinha, M. (2014, December 23). Canadians’ connections with family and friends. Retrieved from Statistics Canada: http://www.statcan.gc.ca/pub/89-652-x/89-652-x2014006-eng.htm

Target market: Children as consumers. (n.d.). Retrieved November 26, 2015, from http://www.aboutkidshealth.ca/en/news/newsandfeatures/pages/target-market-children-as-consumers.aspx

The Environics. (n.d.). The Environics Institute . Retrieved from Hockey in Canada – 2012 Public Opinion Survey : http://www.environicsinstitute.org/uploads/institute-projects/environics-institute-hockey-canada-2012-survey.pdf